Organic traffic is paramount for any business that hopes to survive online.

After spending months (or even years) learning how to improve your search engine ranking, you finally made it. Your brand is now on the first SERP page and may even be closing in on the top spot.

There's only one problem: high rankings are not leading to higher traffic.

This is, unfortunately, not an uncommon occurrence. The upside is that we understand the most frequent culprits and can show you how to fix low traffic.

Problem #1 - Your Content Does Not Match the User Intent

Many rookie teams make the mistake of simply selecting keywords based on search volume. This tactic fails to address the unique reasons a user may have for using a specific search term.

To better understand this, know that there are four primary types of keywords.

1. Informational Keywords

This clue is in the name for this keyword type: information.

The internet user that types an informational keyword into a search engine is looking for educational content. They want to see sites that answer questions of “why” or “how.”

Let’s pose an example and say that a user performs a search for “how to fix GPU error.” This person is looking for proven, actionable data that can better help them understand their problem. They may be likely to click on content from a tech website or some type of PC specialist.

The key here is that the user is looking for information so that they might solve their predicament. They are not looking for specific products or aiming to pull out their credit card.

2. Commercial Keywords

This is often the next logical step in the buyer's journey.

A user may utilize commercial keywords when they start to look for specific products, services, or brands that may be of help. Let's look at examples of this type based on the imaginary user from the above section.

The user found information that led them to believe their GPU issue cannot be fixed. Now, they must seek out someone or something that can help them replace their product. They then search for some of the following:

• NVIDIA vs AMD
• 3080 reviews
• NVIDIA products

While still looking for information, the user's buying journey is starting to get more brand-specific. They need to understand more about the topic at hand so that they feel equipped to make smart purchasing decisions.

3. Transactional Keywords

Transactional keywords are more closely related to the hard sell. The user is already set on spending the cash. They simply need to find the right web page to help them do this.

For more explicit examples, let’s once again return to our imaginary user. They’re now searching for terms like:

• Buy NVIDIA 3080
• GPU best deals
• GPU for sale

4. Navigational Keywords

Navigational keywords demonstrate a more direct intention. With this, the user is looking to head to a specific domain or webpage.

If we wanted to watch video content, we’d likely do so in one of two ways:

• Enter YouTube.com into the search bar in a browser
• Search “YouTube” within Google, then click on the top result

The latter is an example of a navigational keyword. There is little room to question intention as the user is being explicit in their search.

How Misunderstanding User Intent Leads to Low Traffic?

It is possible to rank your webpage for keywords that do not correctly line up with user intent.

The problem is that while you may achieve a 3rd place spot, users will still skip over the listing. If your content does not help the user with their needs, there's no reason to visit your website. Even if a user does blindly click on your result, they're going to bounce away when they realize the result isn't suited for them.

In other words, you wouldn't want to present transaction-focused content to someone who is looking for information. Conversely, someone looking to make a purchase now does not necessarily need more information to help them out.

How to Fix It?

Always be sure to carefully factor in user intent when selecting keywords for your organic rankings. Popular SEO tools will frequently identify intent for you, making this process that much easier.

As long as your content helps the user with their needs, you can expect your traffic and conversions to climb appropriately. This should remain among your top go-to tips for higher traffic.

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Problem #2 - No One is Using Your Top Keywords

Small businesses often do not have the money or manpower to compete with juggernauts in the rankings. Because of this, they require alternative keyword solutions.

One strategy brands use is to get hyper-specific with their content. Instead of aiming for keywords with high search volume, they shoot for terms with lower search volume, but a potentially higher conversion rate.

This strategy is often effective when there is a demand for your very specific niche.

However, getting too specific with your keyword choice can be a double-edged sword. If this is you, then you're likely ranking high for keywords that no one is using in their searches.

How to Fix it?

This one is easy to fix as you can monitor search volume with any SEO tool. Keywords can ebb and flow with use, but if a term is consistently yielding minimal searches, it's time to switch it up.

That doesn't mean you should abandon low-volume terms like long-tail keywords. Take a close look at your audience, particularly if you're in a small niche, and discern what they want to see.

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Use that information to generate a list of ideas for possible search terms. Then, carefully consider the average search volume before devoting time and resources toward new types of content.

Problem #3 - Your Meta Content Fails to Engage

If you improve your search engine ranking, you merely earn the right to pitch your content. It's still up to you to convince users that your result is more worthwhile than the others.

Each search result features a variety of meta content. The most obvious of these is the meta description, which provides a brief preview of the on-page content.

Other examples include the page title, date of publishing, and schema markup elements. The number of features available to use hinges upon the type of content you are looking to present.

There's an easy way to identify if this is your problem. Perform a search for your ranked keyword and compare your result to the competitors. There's a high chance that the other meta descriptions are simply more compelling than what you have to offer at this time.

How to Fix It?

Let's break it down piece by piece:

1. Meta Description

A great meta description consists of about 155 characters. Google will abruptly cut off longer text, muddling your message to the user.

Think of your meta description as a teaser to whet the appetite. It should explain exactly what the user will find on a page without giving everything away up front. You can further entice users by placing a call to action at the end of your teaser. Make your content impossible to pass up.

Finally, try to use the keyword in the meta description. If Google finds a word that matches the user keyword, it will appear in bold. Don’t hesitate to use any tactics you can to draw more eyes to your result.

2. Title

The title is the headline of the search result. This is the primary linked text users will see below the URL.

Like meta descriptions, keep your title within the character limit (60 characters). Anything longer gets abbreviated with ellipses, once again, diluting your message. In rare cases, hitting this limit can be a challenge, so be sure to highlight the main point of the content in the title as best as you can.

Finally, take the opportunity to brand your content. End all titles with your company name, like this:

High Rankings & Low Traffic: How to Fix it | DashClicks

Whatever format you choose, be sure to keep it consistent across all of your web pages.

3. Date

Most content will receive a publishing date by default. We recommend that you remove this if possible.

The reason for this is that dating your content is not ideal for long-term results. Users want to see up-to-date content. The further away a user gets from the posting date, the less likely they are to click.

Skip the dates when possible to keep your content evergreen.

4. Schema Markup

Schema is a search engine language that helps Googlebot better understand your on-page content. When utilized effectively, you can present vital data to users on SERPS before they even get to click.

This language can provide users with product information, prices, phone numbers, dates, and much more. You should carefully select key points to highlight without making things appear too cluttered.

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You can learn more about Schema and where to start here.

Problem #4 – Losing Out to Featured Snippets

Google is always looking for new ways to get users high-quality information quickly. One strategy they use to do this is the featured snippet.

A featured snippet is an excerpt of text pulled from one of the top search results. The text effectively provides an answer to a question prompted by the keywords used in the search. Some SEO experts will refer to this as position 0.

Not only does position 0 grant first-look advertising, but it also takes up a considerable portion of the page. This is a significant issue for competitors even when you’ve secured a spot on page one.

Studies estimate that 67.6% of clicks all go to the top 5 results. For traditional search result listings, that is about the number you would expect to see in your viewport.

However, with the rise of new smart features like the featured snippet, People Also Ask, or the local 3-pack, SERP real estate is even more scarce. A competitor's featured snippet takes up significant space and effectively dominates the mindshare of your would-be visitors.

How to Fix It?

To make your search result more attractive, be sure to utilize all of the tips mentioned previously in this article.

However, there's only one way to tackle featured snippets directly - try to claim the snippet spot for yourself.

To do so, carefully analyze the competitor's content. This not only applies to the snippet itself, but the rest of the content found on that particular web page. It's virtually a guarantee that their content is well-written, concise, and structured to perfection in the eyes of search crawlers.

A primary goal is to answer the question featured in the snippet head-on. Utilize your unique expertise and insight to provide truthful, actionable information to the user. Avoid unnecessary fluff or examples.

You can further help Googlebot identify information for your snippet by utilizing effective headings and subheadings. Utilize the question being asked as the head itself, then promptly answer that question in the first few lines of the body.

Furthermore, users and Google alike are quite fond of listed content. If possible, keep data concise by utilizing bullet points or numbered lists.

There's no guarantee that you'll secure the featured snippet. However, attempting to do so will naturally guide you to create better content overall.

Utilize These Tips for Higher Traffic

Capitalizing on organic traffic is a neverending battle. Not only are thousands of competitors vying for the same keywords, but Google is also constantly changing its ranking algorithm.

However, you can depend on these elements to forever remain a constant when curating traffic-worthy content:

• Match your content to the user intent behind the keyword
• Avoid overusing hyper-specific terms with low search volume
• Always treat your meta description details with the utmost care
• Create and structure content that quickly satisfies users and search crawlers alike

Finally, the content on your site is never a one-and-done endeavor. Allowing a webpage to stagnate leaves your content feeling dated while competitors are on the move. Monitor your keywords and search volume, and update content as necessary to keep generating organic results.

As the owner of a startup company, you might have too many things on your To-Do List. The primary challenge is to achieve the desired return on investment within the given budget. The second biggest challenge is to let the world know about you and your products and services. If nobody knows about you and your services, it is impossible to conduct business, and in the modern digital ecosystem, search engines are the best place to begin it.

When you optimize your website for search engines, you let people know about your brand and how you can solve their problems and answer their needs. It also increases the visibility of your website on search engines. No wonder SEO is so crucial for startups!

Apart from increasing visibility on search engines, startups are supposed to do several other things to survive, such as market research, strategic planning, revenue generation, competitor analysis, brand building, etc. However, search engine optimization is at the core of everything. Before you do anything, you need to help people find your business online and build your brand.

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4 Reasons Startups Can't Ignore SEO Anymore

No wonder SEO is termed as the soul of digital marketing. With billions of searches being performed on different search engines, search dominates the digital marketing landscape. It is the primary source of traffic for most brands because most of the searches are performed with commercial intent.

Therefore, your visibility on search engines should be at the bottom of your marketing plan, and everything else, such as revenue generation and brand building, is associated with it.

Here are a few reasons startups can't ignore search engine optimization:

1. A Powerful Element of Marketing

Ā After Google's launch in 1998, search engines became the primary tool for navigation of the World Wide Web. In the 21st century, online search has become an integral part of our day-to-day activities. These searches connect brands with customers globally. So, SEO can connect your brand with your clients on the lowest budget.

For example, when you search for water sports worldwide, you'll come across a listicle by Pandotrip, and the first entry introduces you to diving in Jellyfish Lake, in Eil Malk Island, Palau. Without search engine optimization, it could have been indeed challenging to know about this exotic water sports destination.

To sum up, you cannot do without SEO. If you cannot rank on the top slots on the SERPs (Search Engine Result Pages), try to get yourself mentioned in a top-ranking listicle or directory, and they will promote your business. A well-planned SEO strategy will improve your search engine rankings and online visibility.

2. SEO Helps You Scale Your Business on a Shoestring Budget

SEO makes the digital marketing landscape democratic. It means that search engines don't discriminate among small, medium, and large enterprises and provide you equal opportunities to appear in the search results. However, you need to be strategic in your SEO approach since the scale of the challenge is massive, especially for startups.

Startups don't have the marketing resources like the more prominent organizations and established businesses. It becomes challenging for them to compete with the existing players on the first page of search results. However, with a strategic approach towards content, on-page, and off-page SEO, you can gain search engine visibility similar to these top players. With the best SEO practices and knowledge of SEO fundamentals, you can earn the top slots with the popular keywords in a few months.

It will allow you to establish your brand identity and promote your products and services without spending heavily on advertising. Focusing on long-tail keywords is considered among the best SEO practices as it is easier to rank on these keywords. Apart from that, you get highly targeted traffic that boosts your conversion rate with long-tail keywords.

3. SEO Allows You to Collect Behavioral Data of Your Customers

With more than 66% of the global population accessing the Internet in 2021 and almost 93% online experiences starting with search, the world is becoming digital with an overwhelming intensity. Most of our decisions are based on data and technology these days. When you wish to fly abroad, you compare different airlines' prices, convenience, and safety online. You subconsciously decide which airlines to choose based on your online interactions and perceptions.

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We also call it branding. Data constantly surrounds you through streaming videos, social media posts, blogs, user reviews, news, ad clicks, and branded content. It instantaneously helps us decide which brand to choose. That's why brands have a compelling need to increase their online presence and learn from their customers' behavioral data. The behavioral data can help you analyze the past, current, and future trends and accordingly adapt your SEO strategy.

The overwhelming data available on the Internet provides you with numerous opportunities to target new customers and serve the existing ones with better products.

Look at the overwhelming data produced on the Internet every minute. As a startup, you should maximize this data for strategy formulation and business growth.

4. SEO is Affordable Yet Brings Enormous Opportunities to the Table

The startup’s journey is characterized by a bumpy ride, cash crunch, confusion, lack of experience, and enormous challenges. In such a situation, search engine optimization comes to your rescue by helping you position your products and services and target the right audience. When you identify and use the popular keywords in your niche, you make your brand more searchable, so your target audience can easily find you organically.

• Let Your CMS Support Your SEO Strategy

SEO allows you to generate more traffic and leads virtually free of cost. All you need to do is find time for SEO and work systematically and strategically for a few months. You also need to figure out how to use your favorite content management system to implement your SEO strategy.

• Set Up an Analytics Account

The next step is to set up your analytics account and learn about the user behavior on your site. You will get enough insights to improve the right features on your website.

• Choose the Right Social Media Platforms

If you can generate leads through organic traffic, it will drastically reduce your marketing budget. You can complement your strategy with the right social media platforms, blogs, video hosting sites, and other tools to market your brand.

SEO is a low-cost option compared to the other paid marketing options such as Google Ads, social media ads, and purchasing leads from third-party vendors.

SEO Tips for Startups in 2022

Since SEO in digital marketing is the oldest online marketing practice, SEO for startups can be challenging. First of all, you need to define your SEO goals and objectives as it's an ongoing process and continues as you add more content to your website.

Start with the primary keywords people use to find businesses and products similar to yours. Focus on long-tail keywords initially and come back to short-tail keywords when you start ranking for the long ones. Here are a few SEO tips for startups in 2022:-1. Start with an SEO Strategy: Determine your goals and expectations from your website and build a solid SEO strategy accordingly.

2. Set Reasonably achievable goals: It's crucial to set short-term and long-term goals for your startup if you don't want to get caught up in the daily grind. For example, if you are looking for quality traffic for conversion, don't waste your time and money on general traffic and clicks.

3. Allocate a reasonable budget for SEO: Many startups don't allocate a specific budget for SEO, so their SEO activities become inconsistent.

4. Begin with your SEO practices right from building your website: Many startups implement SEO on poorly built websites, whereas SEO starts from a functional, user-friendly website that offers an exemplary user interface and user experience.

5. Make your website load faster: Minimize unnecessary elements and make your website load more quickly. It's a crucial Google ranking factor impacting user experience.

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6. Focus on local SEO first: Local SEO is like claiming your physical existence on Google, the king of all search engines. Go to Google My Business and add all the necessary details to help people find you and know about your business.

7. Create a mobile-friendly website: Since mobile searches account for more than 70% of the overall search volume, focus on building mobile-friendly websites. Ensure that your website is fully functional on mobile devices and offers a seamless experience.

8. Spend time on competitive research: If you want to stay ahead of others, spend time on competitor research. Analyze their keywords, links, and other practices. It will save you time and money.

9. Target keywords with commercial intent: Don't work hard on every keyword suggested by your keyword research tool. Focus on the keywords with commercial intent and suitable for achieving your conversion goals.

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10. Publish high-quality content: Use analytics tools such as Google Analytics and Buzzsumo to discover high-quality content. It should solve your prospects' problems and answer their needs and wants. Engaging content can lead you to the top of search engine result pages quicker than any other technique.

11. Hire white-label SEO services if confused: You can hire white-label SEO services if SEO seems overwhelming. This way, you'll save time and money and leverage the expertise of SEO professionals at an affordable cost.

Conclusion

Launching a startup is not for the frail and faint-hearted people. It is often a rollercoaster ride with challenging terrains. Initially, you need to invest a lot of time and money to survive. You face unpleasant situations and challenges almost every day, from tactical and operational to strategic front. And there is no way you can stop them unless you quit.

However, with strategic planning, you can make your life easy to a great extent. It is crucial to avoid the rush and make hasty decisions. If a strategic step, a partnership, or a tool can make your life easy, don't hesitate to grab this opportunity.

Search engine optimization is a proven strategy to promote a startup and sustain its growth. It's a worthwhile investment that keeps on paying rich dividends for a long time. Compared to the cost of the paid campaigns, it is virtually free of charge. If you don't have the required SEO skills or can't afford to hire numerous SEO experts for your agency, you can employ white-label SEO services from DashClicks and reap its unmatched rewards.

“88% of searches for local businesses on a mobile device either call or visit the business within 24 hours.” (Source: Nectafy)

With “near me” searches gaining momentum on the web, more than 95% of customers search online to find a local business. And nearly half of all Google searches seek local information. Therefore, it becomes crucial that you improve your local business ranking on Google.

Creating a Google My Business account and optimizing it is the secret recipe to improving your local rankings on Google.

How Do I Improve My Local Search Ranking?

Creating a business listing on Google My Business also helps you outsmart your competition and boost traffic and sales. Additionally, it helps you boost brand awareness and earn the trust of your customers.

However, creating a listing on Google My Business is not enough to achieve high local rankings. You need to rank your listing higher on Google, and the only way to do it is to optimize it using all of the GMB features and improve your local SEO.

How Can I Improve my Local SEO?

To improve your Google local SEO, you must first understand the following local SEO ranking factors.

Local ranking factors also depend on the following three aspects:-

1. Relevance
2. Distance
3. Prominence

To know more about these three factors, read the following article:-

12 Essential Google My Business Optimizations to Rank Higher in Local Search

This article contains important tips to improve your local ranking on Google in light of the above-ranking factors:-

1. Set Up and Optimize Your Google My Business (GMB) Listing

GMB or Google My Business has transformed the way marketers perform local SEO. This Google tool is specially developed to promote local businesses and give the best results for “near me” searches. Recently, Moz revealed that your GMB listing is one of Google’s leading ranking factors for organic search.

To begin with, go to the GMB website and start creating your listing.

Here is the checklist of the items you should fill out:

• Complete and correct business name (The same as you use it in your store, visiting card, or signage)
• Local store/office address
• The precise location on a map
• Business category
• Phone number and website (if applicable)

Once you complete the above steps, your GMB listing goes live. Google now initiates your business’s verification. They’ll do it either by phone or by sending a postcard to your registered address. The postcard will contain a code, which you need to enter into your GMB account.

After the verification is complete, you need to begin optimizing your Google My Business profile.

• Post photos of your business. In this section, you can include pictures of the interiors and exterior of your premises.

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• Add your business hours.
• Add the primary and other categories that define your business.
• Regularly share your business updates and fresh content to optimize your GMB profile further and enhance its visibility.

2. Optimize It for Mobile

Most of the “near me” searches are performed using mobile devices. According to an Uberall study, 82% of respondents used their mobile devices to conduct a “near me” search. So, it makes sense to optimize your GMB listing for mobile devices. Make sure your website is mobile-friendly.

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Mobile optimization of your business profile is incomplete without adding click-to-call buttons on your GMB listing. 60% of mobile users prefer to call a business directly from their search results. Therefore, ensure you add a click-to-call button to your GMB listing.

3. Focus On Getting and Responding to Google Reviews

According to Moz's local search ranking factors, review signals also significantly contribute to your local search and snack pack ranking. Star ratings and reviews help build trust. Having lots of reviews speaks volumes about your credibility and reputation as a business. It also enhances your visibility in local search.

Google considers star ratings as a ranking signal. According to a Blue Corona study, more and better reviews directly translate into higher search rankings, more leads and sales, and increased profitability.

So, you should set up systems and processes to earn floods of authentic reviews and train your teams to make it a regular occurrence. Encourage your customers to post reviews using free tools like a review shortcut link.

Apart from your GMB listing and website, you should also have reviews on other review sites. Google also collects your reviews from product comparison sites, consumer directories, and social media. Make use of the vast real estate of reviews that includes Foursquare, Thumbtack, Amazon, Facebook, BBB (Better Business Bureau), Manta and Angie's List, etc.

Apart from the number of reviews, Google also considers the following:

• Does the star rating accompany text + pictures also?
• Does the text include relevant keywords and terms in the review?
• What’s the average star rating given to the product by users?
• Are reviews posted consistently or occasionally?
• Is there a pattern being followed in your reviews? Check review sentiment.

Pro Tip: Don’t request for a review just after the sales as there is a likelihood that the customer hasn’t experienced the product yet. Give them some time and ask them for a review when you think they might have the time to thoroughly experience your product or service.

4. Build Local Links

Whether it is organic ranking or Google Maps, links have been one of the most powerful ranking factors for Google. Studies prove that building local links is vital for ranking in Google Maps. The backlink qualifies if it isn’t marked as “nofollow” for boosting local rankings. Local links are taken as essential factors for driving actual business.

Building local links isn’t rocket science. You can employ simple tactics such as utilizing your local relationships and the companies you have worked with. You can also collaborate with the organizations you support or serve. Tap the companies that fit into a “shoulder niche.”

It is better to tap the companies you are already familiar with. You can return the favor by writing or video recording a testimonial. You can also collaborate to create a piece of content benefiting both the parties and their audiences.

Some businesses and niches are interrelated, and they operate in the same neighborhood. They often complement each other but do not compete for head-on with you. So, when you develop a content outreach program, don't forget to involve these businesses.

For example, a landscaping business may decide to create a valuable piece of content about cost-effective ways to design your interiors or fix your roofing issues. They may also include tips about energy-efficient home design, landscaping, exterior waterproofing, mold damage, painting, and replacing windows and doors.

Before creating the content, you can reach out to a few service providers who provide these services in the neighborhood and ask if they would be willing to collaborate on the content and, if possible, provide a link to their resource pages.

Since it is a mutually beneficial process, it would work even if you don't have any prior relationship with that company.

5. Clear the GMB Spam in Google Maps and Rise in Ranking

If you take a close look at Google Map results in the local organic search, you will find lots of illegitimate entries that do not have a proper website, have an incorrect address, or something like that. To move up the ranking ladder, you must clear such spam so that you can appear above all others.

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Google Maps is full of spam, and you can remove it by using the following tactics:-

A. First and foremost, maintain the record of all the GMB listings you want to edit or report. So, you can identify if the info reverts even after editing.

B. Go to Google Maps>>Go to the listing>>Click on “Suggest an Edit.”

C. You’ll find two options here, and you can pick one according to the situation.

• “Change name or other details“
• “Remove this place.”

If you find keyword stuffing in your listing’s business name, you can suggest it. Choose the first option – “Change name or other details“>>make the required edits.

To remove spam, select “Remove this place” and then select the specific issue.

What if “Suggesting an Edit” Doesn’t Work

If you cannot remove a spam listing through this method, you can try using Google’s Business Redressal Complaint Form. However, Google needs some evidence before it takes any action. You can refer to this resource for more details.

Ensure Business Details (NAP) Consistency

According to Moz, Google seeks consistency in citation and NAP (name, address, phone number) across the web. It means your business information, especially the NAP, should be consistent everywhere, including citation websites, directories, GMB, Maps, Foursquare, Yelp, and Facebook, etc.

Watch out for discrepancies in spellings, business name, address, or phone number. Avoid duplicate listings. Resolving all such issues improves your local SEO to a great extent.

6. Use This Google Maps SEO Checklist

Finally, it’s time to ensure that you have taken all the steps to improve your local SEO and that no critical area is overlooked.

At this point, you must have learned why it’s crucial to fill out your GMB profile entirely and accurately.

But, this is just the tip of the iceberg.

To rank high on Google Maps, you need to perform a variety of optimizations at different levels.

It’s worth pointing out that you need to be meticulous in fixing your local SEO. Here is the Google Maps SEO Checklist for reference to make sure you omit nothing while performing the local SEO of your website.

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7. Track Your Performance

You can track your performance in local SEO by using the built-in analytics in your Google My Business account.

Steps: Sign in to your account>>Select “Insights.”

Here is how it looks like:

Analytics helps you in many ways, and some of them are:

• Identify the specific search queries and terms that triggered your listing. You can use a tool and expand them.
• Know the frequency your listing appeared in organic and local Google searches. If it’s too little, increase your digital footprint and optimize your listing completely using the above tips.
• Observe the customer actions taken (e.g., making a phone call, visiting your website, seeking directions, etc.).
• Create the customer journey map on the website.
• Know the days of the week you get the most calls and inquiries.

You can’t do rank tracking using GMB analytics. However, you can do rank tracking locally and dig into customer information using Moz’s Local Market Analytics.

Conclusion

Covering the Google My Business basics is essential, but comprehensive optimization and consistent improvement can change the game. Experimenting, testing, and tracking different optimizations is a consistent process.

Monitoring the results will direct you to take the right strategic step. If you aren't sure what to do, always put the customer first and do something in their best interest.

Invest your time and money in local SEO and Google Maps marketing, and you'll be able to drive local traffic and generate leads to your business invariably. Various case studies prove that local SEO can amazingly increase keyword visibility manifold and boost local rankings.

When it comes to balancing your site’s SEO vs UX, newcomers may not be clear on what Google cares more about for site rankings.

On one hand, basic SEO knowledge tells us that prioritizing keywords and gearing content to search engine algorithms is ideal. However, this can easily get in the way of providing a better user experience for your visitors.

Google’s search algorithm continues to evolve significantly with each passing day. The divide between best SEO practices and a high-quality UX is no longer present. To understand why this is the case, let’s look at the components of good SEO vs UX so that we can determine without a doubt what Google cares about for your website.

Why Is SEO Important for a Website?

Search engine optimization is the process of improving the quality of a website to increase the amount of highly-qualified traffic it receives from organic search results.

A business website serves a number of purposes. It is a business card, a spokesperson, a salesperson, and much more. It is able to educate visitors, funnel new leads through a sales process, and drive your sales by matching your products and services with the right audience. However, it needs a powerful SEO strategy to achieve this.

How SEO Functioned in the Early Days of Digital Advertising?

An SEO specialist’s job is to understand Google’s search algorithm and optimize a website to satisfy key ranking factors for search engine results pages.

In the early days of digital advertising, search algorithms looked for and identified relevant website content by scanning for keywords. As a result, website owners everywhere made it a common practice to stuff one or more keywords as many times as possible on specific website pages. This proved effective as search engine crawlers matched the website’s keyword density to the user search query and rendered it as a top result.

However, the engineers at Google now understand that such a tactic is not an accurate or effective way of analyzing website content. By simply measuring keyword density, search engines ignore the human element behind the search and the true intention behind searching a keyword or phrase. More importantly, it neglected to measure the quality of the user experience.

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Search Engine Algorithms Evolve Daily

Today, the top-ranking websites integrate the best SEO practices in a more natural manner. Google’s algorithms no longer require keyword-stuffed content to effectively understand the true purpose of the webpage. They’re able to understand the structure and intention of a search query and direct users not only to matching keywords but to content that matches their true needs.

SEO is still important to Google. The same principles still apply, but our approach is now more user-focused. A quality website should still feature high-volume keywords so that your web pages remain highly visible to search engine crawlers. The big change here is that we can now focus on delivering content that serves visitors first in an effort to improve our site’s UX.

Why is Good UX Important?

As Google’s algorithm becomes more intelligent and sophisticated, its list of ranking factors grows. It’s widely understood by SEO professionals that Google potentially evaluates hundreds of factors that involve much more than keyword density. These include:

• Title and header tags
• Site layout and navigation
• Content length
• Primary keywords
• LSI (Latent Semantic Indexing) keywords
• Page update frequency
• Mobile-friendliness
• Domain age and history
• Page loading speed
• Internal links, outbound links, backlinks
• Content that adheres to EAT (Expertise, Authority, Trustworthiness)

These ranking factors simply scratch the surface of what Google’s algorithm is now capable of understanding and scoring for every website on the internet. What stands out here, however, is the fact that the bulk of these ranking signals describe the type of experience your website offers to its users.

Good UX is important as it allows your website to better fulfill the user’s need implied by their original search request. A quality UX not only provides relevant, informative content but makes that content highly accessible to all types of users.

Google’s algorithm no longer feeds on the SEO strategies of the past. Instead, it now places significant value on the user experience you provide to your audience. You can take steps to improve your site’s UX by adhering to the ranking factors listed above. Your team will also be able to test the quality of your website’s UX by analyzing positive or negative user signals.

What Are User Signals and What Do They Tell Us About UX?

User signals are a pattern of behaviors that Google tracks to better understand the quality of a webpage. If your user signals trend in a positive direction, it’s a strong indicator that your page is a strong search result and provides a high-quality user experience.

Here are the user signals you need to look out for when curating a proper website UX:

• Bounce Rate

In SEO, we use the term bounce to refer to any instance in which a user visits a website and leaves without taking any additional actions. A bounce generally occurs whenever the content on the page is unhelpful or does not adequately match the original search intention.

Therefore, your bounce rate refers to the frequency at which a bounce occurs on your website. If your website features a high bounce rate, it is almost certain that there are significant flaws in your UX. You must always be aware of a high bounce rate, as Google will take notice and penalize you for it in search rankings.

Tools for tracking bounce rate: Google Analytics

• Repeat Traffic

Every brand strives to attract new visitors. However, returning visitors act as a vote of confidence in the quality of your user experience. Users are only going to make the effort to return to a website if are able to adequately address all of their needs when interacting with your brand.

Keep an eye on your repeat traffic numbers. If you find this metric trending low, consider how you can improve your UX by looking at key ranking factors and determining how you can improve. We also recommend looking at the websites belonging to high-ranking competitors to see how their UX is superior to your own.

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Tools for tracking repeat traffic: Google Analytics

SEO vs UX – You Need Both to Conquer Google Search Results

Google’s search algorithm continues to evolve in such a way that it does not minimize the importance of either SEO or UX. Rather, it calls for superior website strategies that effectively incorporate both to satisfy the needs of users. What your visitors want and what Google’s search algorithm wants are now the same.

Old-school SEO tactics of mapping your site with keywords and utilizing the correct tags are still the best way for crawlers to discover a page. However, you no longer need to focus on stuffing your content or utilizing phrases in unnatural ways to satisfy some estimated quota. Instead, you can focus on curating high-quality content that answers questions, point users to the right destination, and helps them solve an identifiable problem.

In other words, your website’s SEO will improve as your user experience also improves. You can optimize your UX by focusing on key areas:

• Site navigation
• Content quality and length
• Page speeds
• Mobile-friendliness
• Use of relevant media
• Avoiding intrusive pop-ups or ads

You can learn more strategies on how to improve your SEO with user experience factors here.

While looking for ways to create more organic traffic, you may hear a term called SEO-friendly website design almost every single time. However, this term can seem a little overwhelming, especially to businesses that are just starting out in the digital world.

Let's begin by answering the question - what is an SEO-friendly website? Simply put, an SEO-friendly website is implemented with SEO techniques that are designed to help the search engine crawlers to explore and read pages in an easier manner.

Today, many businesses create a website just for the sake of it. They don't incorporate design and content that attract visitors who are important for their business. Due to this, their potential customers are not even able to find it on the web. If their website is optimized correctly, it can transform into a full-fledged salesperson and help them reach their potential customers. An SEO-friendly website helps businesses achieve exactly this. Such a website helps them consider the needs of their target audience. It also helps them rank high on Google, provide an enhanced user experience, and increase their customer base.

Now, you may wonder what are attributes that make your site SEO-friendly. Don't worry, we can answer that for you, too.

What Makes a Website SEO Friendly?

The approach to making a website SEO-friendly is quite simple. It is carried out so that Google and other search engines can crawl efficiently on each webpage, effectively interpret the content, and finally index it in their database. After this, they provide the most valuable and important web pages to their users according to the topics they are looking for.

Some of the most significant characteristics of an SEO friendly website are:

1. Attention to URLs

A simple thing such as a URL can make a world of difference in making a website SEO friendly. Apart from possessing a clean structure, your webpage URL must adhere to the best SEO practices associated with search engine indexing to make your website SEO-friendly. In the case of permanent links, make sure that they are self-explanatory, in lowercase, and separated using dashes. They can also feature keywords placed organically in order to improve visibility.

2. Unique Content

The content on the web pages of your website should be unique for it to be SEO friendly. Search engines are aware of websites with plagiarism and flag them for the same. Such a thing results in a decrease in the SEO friendliness of your website.

3. The Right Structure

A well-structured website is easier to index. Here's what a general website structure is composed of:

Ø  Header

Ø  Page title or H1 tag

Ø  Breadcrumb menu

Ø  Text separated into several short paragraphs along with subheadings

Ø  Information of the author

Ø  Footer

4. Quick-loading Webpages

Needless to say, neither your potential customers nor search engines are fond of slow-loading websites. So, here's an insider tip - SEO-friendly websites are optimized for speed and fast loading time. A website that loads faster leads to more user interactions.

SEO Friendly Website ā Why Do You Need it?

How would you feel if someone does a Google search regarding a problem that your business can solve but your website isn't even visible to them? This is precisely the reason why SEO should matter to you. You are likely to miss out on your potential customers if your site isn't ranking on the first page of SERPs (when a user submits a search query, SERP is the page that a search engine returns).

For a higher ranking on SERPs, you must start your web design process with your target audience and SEO in mind. The chance of your web page ranking on the first page of SERPs increases if you keep on improving your SEO strategies.

With an SEO-friendly website in place, you will have an edge over the competitors who don't create their website according to their potential customers and search engines.

Let's discuss in detail the reasons why your website should be SEO friendly:

1. Helps Generate Organic Traffic

When you work on your website content taking into account the strategies used by the competitors, you are able to obtain a higher ranking, which increases the chances of selling. High ranking is an excellent source of organic traffic to your website (organic traffic is the traffic that comes from search engines).

How to boost organic traffic?

Some ways in which businesses can generate more organic traffic are:

• By creating insightful, persona-optimized content that is based on their market niche
• By using long-tail keywords (the keywords that are more specific to the service or product by the business)
• By creating quality content and being consistent at it

2. Helps Get Valuable Traffic

If you are getting web traffic, that's great! But you must ensure that you are attracting potential customers as well. As we now already know, an SEO-friendly website helps you achieve exactly that!

There are many ways to get valuable traffic with the help of an SEO-friendly design. One of them is using long-tail keywords in your content. Let us define long-tail keywords for you to understand them better. The search terms that have low competition levels and search volume are called long-tail keywords. They have a longer length (more than 3 words) as compared to other keyword types. Such keywords are specific and derive more valuable traffic to your website. Some examples of long-tail keywords include buy beebalms plant near me.ā

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Another way you get valuable traffic with the help of an SEO-friendly design is because it integrates a responsive design into your website. Such a design is an essential part of an SEO-friendly website. A responsive design helps your website to adapt to any device the user may be using at the time of the search (such as a tablet, mobile, or website). This helps the users to have a positive experience on your website. They tend to stay longer on your website because the website accurately fits their screens. This, in turn, sends a positive signal to Google. As a result, your site's ranking improves in the search results and you get more valuable traffic.

3. Is Cost-effective

Ā It is important to understand that as opposed to paid advertising or other marketing strategies, you are not required to spend money on achieving a good ranking in search results. Search engine listings are free and easy to attain. A website that is implemented with SEO strategies helps you in this respect.

Consider this scenario for better understanding- when funding is stopped for an ad, it is removed from the internet, and web traffic declines for that specific website. But when it comes to utilizing SEO, your web traffic and ranking remain consistent without the need to spend any money.

4. Increases Your Reputation

If you take a look at one of the statistics of 2020, it may not come as a surprise that 89% of consumers read reviews before purchasing products (as quoted by Trustpilot, which is a leading online review platform). With so many people checking for reviews before purchasing from a business, your website needs to create a great impression on its visitors. An SEO-friendly website helps you achieve this.

A notable characteristic of such a website is that it has a visually pleasing interface along and easy navigation that helps visitors find the information they seek. The website is tailored keeping in mind the needs of your target audience. The aim is to keep the visitors engaged and help them become return users. When people have a good experience on your website, it only works to enhance your reputation in the market.

5. Enhances Customer Experience

As you can now easily interpret, an SEO-friendly design helps in enhancing the customer experience. You gain customer loyalty and get repeat customers when you provide them with such an experience.

A good customer experience is like an endorsement. If search engines become aware that people are clicking onto more pages or spending more time on your website, your ranking will definitely soar high.

Insider tip: Refrain from using too many flash elements as it doesn't add value to the SEO of your website. Moreover, it delays the loading time, which can annoy your customers. Focus on offering a more refined user experience with different SEO practices, such as improving site speed and interlinking for increased content discoverability.

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6. Is Optimized for Conversions

Getting quality traffic on your website is impressive but you need to analyze if you are able to 'seal the deal.' An SEO-friendly website design is Conversion Rate Optimized (CRO). CRO is defined as the process in which your website and content are tweaked, tested, and improved to increase conversions. With CRO, you get more out of your web traffic. There are many CRO marketing strategies that you can try, some of which include:

• Use live chat software in your high-performing webpages
• Use lead flows (high-converting pop-ups that offer value)
• Re-engage people who left your website by tracking them and showing them online ads when they check other websites on the internet.

7. Is a Long-term Investment

How about having a web design that keeps paying you back? An SEO-friendly website design pays your business back as long as you vow to maintain it. All that you require is minimal monthly maintenance to maintain the position that you have in search results. Doing so also helps you increase traffic and helps your business grow.

8. SEO Holds Even More Importance on Mobile

How many times have you used your mobile to search for information and products? 88% of consumers looking for a local business with the help of a mobile device end up visiting/calling the business. This means, it is crucial to be on top of mobile search results or you may lose your customers to the competition.

As mentioned before, an SEO-friendly website has a responsive design that helps you connect with mobile users. Such a design offers an improved user experience and helps your leads stay longer on your website when they conduct a mobile search. Owing to this fact, Google ranks your website higher in the search results, which in turn, helps you get more customers.

9. Builds Brand Credibility

You must already trust the websites that show up on the first pages of Bing, Yahoo, or Google, right? Other internet users are likely to think the same too. This not only helps in brand awareness but is also good for brand credibility. You may ask why? Well, when you are displayed on the top, it clearly states that you are the best in your field. It makes a statement that your website is as per the needs of your users. A website that finds a frequent mention at the top of the result page is bound to gain exposure and credibility.

10. Helps Increases Engagement

We all know the objective of digital marketing ā create interaction with your customers. This engagement leads to brand exposure or an increase in sales. Thus, it is important to devise an SEO strategy that helps you reach more people, make them stay longer on your website, and urge them to share your content. Remember, your rankings will improve with more engagement and you will get the chance to move towards your desired results.

How to Create an SEO-friendly Website?

You can create an SEO-friendly website by keeping certain factors in mind. For instance, incorporate the most important keyword in the title of a page. Apart from this, you can integrate other essential keywords in smaller headings as well. You must also add content that is light and captivates the reader.

Implementing all these tips is just the start of the journey towards an SEO-friendly website. Here are some more ways to make your website SEO friendly:

• Ā Add new content regularly
• Ā Optimize your meta description to increase clicks
• Ā Use internal as well as external links
• Make sure that the readability of the content is on point

If you wish to create SEO-friendly websites in seconds, DashClicks's InstaSites tool allows you to do exactly this. Just a few clicks and you are done!

Bottomline

An SEO-friendly web design is extremely important for your business to find potential customers. We all know that building an SEO-friendly, professional niche-based website can take many days. However, if you use DashClicks' agency website tool, you can make an SEO-friendly, custom branded agency website in a matter of seconds. An excellent way of impressing your prospects, isn't it?

All in all, now that you know the importance of an SEO-friendly website design, you are in a better position to put in the required work and take your business to greater heights.

The traffic that a website attracts is crucial; it can be both the cause and the effect of a thriving business. Impressive website traffic helps entrepreneurs achieve their ultimate objectiveābusiness expansion and an ever-increasing customer base.

Optimizing SEO is an effective way to boost website traffic and rankings. However, it is not the only way. As a business owner, you should know how to diversify the incoming traffic. Relying on SEO alone is akin to putting all your eggs in one basket. So, if something goes wrong or Google rolls out an unpredicted algorithm update, your primary source of traffic, which is a search engine, in this case, may ditch you. It could also spell doom for your business.

Therefore, in this blog, we discuss various ways and practices that you can use to improve your website traffic without relying too heavily on SEO. Here we share 15 useful and mostly free tactics to boost your website traffic.

1. Use Schema Markup to Highlight Information on SERPs

Schema Markup is a code that you insert into your website to help the search engines return explanatory results for searchers. Adding it doesn't directly increase traffic to your website, but it makes search engine crawlers find and index your web pages. As a result, you get better search engine visibility and traffic. It also creates rich site snippets to bolster your click-through rate.

Here's an example of a website, Cute Calendar, that used Schema Markup on its events calendar page. The search result on Google looks like this:

Here is how you can use Schema Markup for SEO:

Go to Google's Structured Data Markup Helper to mark up elements on your page so Google can understand the data on the page.

1. Select the type of data: Choose one of the content formats such as articles, book reviews, and events from the several listed options.

 
• Select Content Format
• Paste the URL to markup
• Select the elements
   

2. Continue adding markup items: Highlight the other things on your page to populate your markup list.  ‍

3. Create the HTML: Click on Create HTMLā once you're done.  ‍

4. Add Schema Markup to your site: Open your CMS or the source code and add the highlighted snippets at the right places.    ‍

5. Test your schema: Use the Structured Data Testing Tool to see how the result will look on the SERPs.  

2. Add Internal Links

Adding internal links is a healthy SEO practice; they are as important as backlinks or external links. You must interlink your website's pillar content for the best user experience. It will make navigation easier and improve metrics such as "time spent on page" and "time spent on the website."

Image courtesy:  Media Search Group

3. Interview Experts, Industry Influencers, and Thought Leaders

The objective of content marketing is to bring fresh content that offers value. You should invite people who can offer useful and fascinating inputs. Interesting interviews work across all major content formatsāblogs, YouTube channels, and podcasts.

It's even better if you can call over experts, industry influencers, and thought leaders for interviews. Popular names establish an instant connection, add to your credibility, and increase traffic. Celebs also share such interviews on their social handles, further enhancing your content's reach. It is an excellent exercise in giving a boost to personal branding and mutual promotion.

4. Use Email Marketing

Most businesses overly rely on content marketing and SEO these days. However, many other streams, such as paid social and email marketing, are equally effective, and you should not ignore them.

When done right, they can have a great reach and impact. Even a moderately successful email campaign can result in an instant spike in traffic. But make sure that you don't bombard your audience with frequent and unimportant messages. Instead, use emails to give them gentle reminders about your latest products and services.

5. Make Sure Your Site is Responsive

80% of netizens used a mobile device to search the internet in 2019. Therefore, it's crucial that you optimize your website for mobile devices and tablets for a smooth user experience. An unresponsive website can result in a massive spike in the bounce rate. You don't want visitors to leave your website in no time; it will nullify all your marketing efforts.

6. Work on Your Site's Loading Speed

Poor site loading speed hurts user experience and may lead to many other severe consequences such as:

A. Google can penalize your website

B. Your rankings may drop overnight

C. Bounce rate may increase

D. Disappointed visitors may never return and even share their bad experience on social media  

To resolve these issues, you should:

A. Technically optimize all your website pages

B. Optimize image file size

C. Improve your page structure

D. Control the functionality of third-party plugins for optimal user experience

7. Be Active on Social Media

No user can spam any group or account for self-promotion on social media. However, even if your end goal is self-promotion, you need to participate with the online community and use relevant hashtags to provide context to your posts and conversations.

If your followers leave comments on your Facebook or Instagram business page, you should respond proactively and answer their queries. Don't use social media as your broadcast channel. It is meant for interaction, so engage with your audiences on Facebook, Twitter, Instagram, Snapchat, and other platforms.

Tip: It will do well to remember Megan O'Neill's wise words when using social media for business: Before you sell on social media, interact, inspire, educate, entertain, and engage.

8. Use Videos

Videos are much more effective and entertaining than text-based content. Also, it is far easier to retain the information you consume via video. If you want to make your website engaging and attract new visitors, you should create high-quality videos that inform, educate, and entertain.

9. Host Webinars

A webinar is an effective way to share your experience and knowledge with an interested audience. Webinars should be an integral part of your digital marketing and social promotion campaigns. They will generate traffic and lucrative leads that you can nurture carefully through content marketing and personal interaction.

To make your webinar successful, send out a reminder email before the scheduled time to your subscribers and website visitors and use paid advertising to promote it. You should also send reminders and alerts with messages such as "last chance to register" 24 hours before the webinar.

It's a good practice to make your webinar content available after it's over through downloadable audio files and promote it on social media. To learn more on how to conduct a webinar, click here.

10. Advertise

Paid advertising is a great way to promote your website among untapped audiences. You can tweak paid strategies according to your business objectives. But study an advertising platform's pros and cons carefully before selecting it.

If you want your website traffic to translate into more sales, you should target keywords with "high purchase intent" when creating paid campaigns. These keywords and search terms may be costly, but the rewards will outweigh your spending.

11. Experiment with Your Content

To succeed at content marketing, you should experiment with different content formats and sizes. Content repurposing is a great option if you have a team working on your blogs. You can break your content into small chunks and convert it into picture messages, infographics, and videos for maximum impact.

Famous entrepreneur and internet personality GaryVee, for example, experiments with different content formats, especially "micro-content," which he creates from his event videos and long-form posts. He says he constantly creates and posts as much content as possible. However, he makes sure that each piece is specific to the platform he's posting it on.

GaryVee publishes a new episode of his popular GaryVee Video Experience every day and distributes it on his YouTube channel, Facebook Watch Page, and IGTV. Apart from that, he continually creates "micro-content" and shares it on his Instagram, Snapchat, LinkedIn, Quora, and other social handles.

To know how Gary Vaynerchuk makes 30+ pieces of content from a single keynote or event, visit the GaryVee Content Model.

12. Write Compelling Headlines

The writers at Buzzfeed experiment with more than 20 different headlines before arriving at the one they publish. Headlines are crucial to attracting traffic. If you have a dull headline, most readers will bounce off and go elsewhere. Writing a compelling headline is an art that you need to master for successful marketing. You can try the blog topic headline generator to see what works. You can also read this post to learn how to write attractive headlines. Here's more about how Buzzfeed headlines work.

13. Make Use of On-Page SEO

Search engines rank optimized content on top, and SEO is still as relevant as ever. Make sure to add alt text to your images and create internal links in every post you publish. Don't ignore meta descriptions and meta tags. Optimizing your website for on-page SEO is a proven method to increase organic traffic and website visibility and rank on various keywords.

14. Target Long-Tail Keywords

Once you are done researching high-intent keywords and popular keywords in your niche, you need to experiment with long-tail keywords. It is the secret formula to attract enormous traffic to a website.

Once a website starts ranking on long-tail keywords, it becomes visible on search engines and starts ranking on other keywords too. Long-tail keywords are used the most in web searches; if you are not targeting them, you're missing out on traffic and opportunities to rank on top of SERPs.

15. Start Guest Blogging

Guest blogging for a high-domain authority site is a surefire way to increase traffic to your site. It also helps build your brand.

Google doesn't like users manipulating its results by overusing/misusing guest posting. Therefore, you need to stay away from spammy tactics and approach guest posting with caution.

Conclusion

This is an exhaustive list of the tactics you can try to ensure a consistent increase in your website traffic. Most of these strategies don't require any investment and can be implemented easily. If you've also got a list of proven tips that helped increase traffic to your website, please feel free to share them in the comments.