YouTube is the world's second-largest search engine after Google; optimizing your videos for it can produce rich rewards when done right.

Although Google lists videos in its search results, search engine optimization for YouTube takes a customized approach and a unique set of skills.

Here are 15 hacks to help you rank your videos high on Google and YouTube search results:

1. Find the Right Keywords

Video marketing on YouTube is not only for professionals. YouTube is the world's second most visited site after Google, with 500 hours of video uploaded on it every minute.

Like Google search, the best way to get started with YouTube SEO is to find the right keywords. It is a crucial step in your bid to attract the right traffic to your channel. As YouTube videos also appear on Google search pages, you can target keywords for both.

Keyword research is crucial because it allows you to match your content with user queries and helps the audience understand the video's context and scope. It also enables you to find the exact phrases that generate traffic and separate them from other search terms.

You can use these two approaches to find the right keywords for your channel or video:

• Generate a list of keyword ideas: Look for keywords using YouTube's Search Suggestā  feature for the first bunch of YouTube SEO keyword ideas.
• Target low competition keywords: If you have recently created a YouTube channel and have few subscribers, you should focus on low competition keywords. Pursuing competitive keywords at this stage can often be counter-productive. To gain insight into your competition, click on the About Resultā  section on their channel. It usually contains keywords that aren't very competitive. Google Keyword Planner can be immensely helpful, especially in finding keywords around your particular niche.

2. Optimize the Video Title

Your job as a creator is not over after uploading the video. Even if your videos offer users value, they will not rank unless you optimize them.

Include the correct information and relevant keywords in your video title to attract the desired audiences. Use easy-to-remember, attention-grabbing titles and fill them with popular keywords. A video's title is crucial for search engine ranking and visitor traffic as it's the first thing that users and search engines look at.

The title shouldn't be misleading; it should be relevant to the search query and the video content. Keep it jargon-free and straightforward. Make sure it is brief and helps the users find answers to their questions.

3. Optimize Tags

It is an integral part of a robust SEO strategy; however, different tags play various roles. Therefore, you must optimize your tags for better SEO results.

Each page on YouTube must have a unique meta description. You need to include relevant keywords to attract traffic but be careful not to over-use them, as it can prompt the search engine to divert traffic away from your videos.

For inspiration and insights, you can study the tags your competitors use by downloading YouTube Tags, a Chrome extension.Ā  Here is a screenshot from the tool, in which you can see the tags used in a video.

To increase your YT video's visibility and boost organic rankings, you should work on writing effective YouTube tags.

4. Have a Comment Section

YouTube algorithms rank videos that have lots of views and active audience engagement higher than others. To boost comment-based engagement for your videos:

1. Keep them interactive
2. Ask a question at the end to trigger a conversation
3. Encourage viewers to comment

5. Encourage Viewers to Subscribe

Channel subscription is a crucial factor that drives viewer engagement. Ask your visitors to subscribe to your channel in your opening statement or towards the video's end. The more subscribers you have, the more traffic you will receive whenever you upload a video.

6. Make an Attractive Thumbnail

You may call it the Instagram effect, but visual graphics and images go a long way in enhancing your visibility on any social media site, including YouTube. A unique and exciting thumbnail can quickly grab viewers' attention. Meanwhile, lousy typography, improper messaging, and poor graphics can instantly turn off visitors. Therefore, avoid creating irrelevant thumbnails that are misaligned with your video's theme and content. Resist the temptation of petty clickbait tactics.

7. Use Closed Captioning

Closed captions boost your video's SEO as search engines can read closed captions. They index them and consider them in search results. In contrast, search engines can't read open captions, so open captions don't offer any SEO value. YouTube does not support automatic captioning. Therefore, you can either edit the auto-generated captions or choose to create your own.

8. Build Links to Your Channel

Your YouTube SEO should promote your videos and your channel. Link-building can help your SEO in multiple ways. It drives referral traffic and increases your website's authority. There is no magic formula to explain how Google's algorithms work as they are complex and constantly evolving. But Google gives considerable weightage to backlinks when ranking a site for different keywords.

Link building is a popular SEO tactic because links send a signal to search engines that your site deserves attention, offers value, and is worthy of citation. Therefore, you'll find that most top-ranking sites have numerous backlinks. Building links can be difficult and tedious, but with more outreach, you can engineer better links.

Reach out to users who share your interests, and introduce them to your content. You can find potential subscribers on social media and third-party blogs. When your video content offers value to the viewers, they are more likely to subscribe to your channel.

9. Share on Social Media

You should not ignore the power of social media when framing your YouTube SEO strategy. With billions of active users worldwide, social media platforms have emerged as potent marketing tools. There are 3.5 billion daily active social media users worldwide, which makes up around 45% of the world population. According to an Emarketer report in 2019, around 90% of millennials, 78% of Gen X, and 48% of baby boomers use social media. So, sharing on social media is the best way to promote your content. You can promote your YouTube content to audiences from different generations using major social platforms such as Facebook, Instagram, Twitter, and LinkedIn.

10. Embed Your YouTube Videos

Embedding your video is an effective way of directing attention to your YouTube videos, especially when you feature your content on news pages, blogs and e-commerce websites. Here's how you can embed your YouTube videos and playlists:

1. Open the YouTube video you want to embed
2. On the bottom right, click on Share
3. Click on Embed
4. Copy the HTML code from the pop-up box
5. Paste the code into your blog or website HTML.

11. Increase Your Video Watch Time

Video watch-time is an essential metric from an SEO perspective. Analytics like watch-time and audience retention report reports provide valuable insights into how audiences are consuming your content. Use them to identify red flags early and adapt for better results.

12. Develop Playlists

Most YouTube viewers often visit playlists for similar content by the same creator. If you follow digital marketing influencers like Rand Fishkin, Larry Kim, and Neil Patel and want to know the latest trends in paid advertising, the playlists on their channels are a great place to start. For example, in Moz's channel, you'll find many playlists such as Technical Tips, Daily SEO Fix, and SEO Strategy. They hook the viewers' attention, make navigation more manageable, and open them to newer content. Playlists also substantially shorten the search time.

13. Find the Optimal Length for Your Videos

It is difficult to determine the perfect video length, but the average duration of a popular video on YouTube is 4 minutes and 20 seconds. However, a video's size will depend on the type of content you are showcasing.

14. Upload a Transcript

A video transcript boosts your content's SEO value because it includes keywords that may lead viewers to your video. It also increases the video visibility and viewer focus.

15. Improve Your Content

Although SEO can help with your content's search engine rankings, your focus should be on giving your customers high-quality content through your videos. Here we give you a low-down on the three critical elements of quality content and a few tips on how to create it:

1. Quality: Learn to write well and make it visually appealing, so the readers or viewers wait for your content, be it text or videos.
2. Uniqueness: Make sure the content you create has a fresh, singular voice. So, even if it's curated, it should stand out. You can also offer more context and explore a different angle to make it unique.
3. Authority: Adopt a journalist's approach to add credibility to a story. Cite verifiable sources to support your points.

Get Ready to Boost the YouTube SEO

YouTube SEO helps you increase your videos' rankings, watch-time, and views. It also attracts new subscribers to your channel. Therefore, you must invest substantial time, effort, and resources on it using the tips and techniques discussed here.

High search engine rankings add immense value to a business as they can generate increased traffic, visibility, and revenue. Appearing on top of organic search results also boosts your brand awareness. However, it requires consistent efforts and continued investment of time and money.

Most digital marketing agencies pay hundreds of dollars every month as subscription fees for expensive SEO tools. But many startups and small businesses can't afford that. To boost your sales and outsmart your competition, you need an SEO tool that is affordable yet robust and effective.

Here are nine affordable and result-driven SEO tools that you can use to achieve higher search rankings.Ā

1. Ubersuggest

Popular serial entrepreneur Neil Patel's Ubersuggest has almost similar features as BuzzSumo, but since the outbreak of COVID-19, Ubersuggest has been made available for agencies and marketers free of cost.

Just enter the keyword or phrase you are targeting, and it will return the most popular articles and blog posts containing those words. It uses various metrics to curate a list of blog posts with the highest number of backlinks, social shares, and traffic. It will tell you what's trending and give you an idea about the content that resonates with users. You can use this tool to generate topics for your content marketing campaigns.

Ubersuggest also allows you to reverse-engineer your competitors' SEO and digital marketing strategies. It provides you research-backed insights into the SEO strategies that other companies have successfully implemented and how you can also adapt them for better results.

It is also a great tool to get keyword ideas. It provides hundreds of suggestions, including short-tail and long-tail keywords and other useful metrics like competition data, volume, and even seasonal trends.

Ubersuggest can also generate a list of keywords that your competitors use based on Google's user queries. It provides you comprehensive backlink data and niche-based content that people are linking to. You can contact these sites and ask for the relevant backlinks to save your time. The tool also offers an action plan to improve your link profile and a list of the best backlinks that will have the maximum positive impact on your rankings.

2. Google Analytics

Google Analytics utilizes comprehensive website data to help you make smart decisions. It tracks your every action and measures its impact on traffic and conversion. It also gathers user data about email sign-ups, downloads, clicks, conversions, and keywords. If you want your pages to rank for specific keywords, no other tool can provide better insights than Google Analytics.

It also helps you understand user behavior on your website so you can tweak your marketing strategy, content, and products accordingly. Furthermore, it utilizes Google's machine learning capabilities, which generates reliable data that you can use to convert insights to tangible results.Ā

3. Google Page Speed

Webpage speed is a crucial and direct ranking factor. It applies to both mobile and desktop sites. Google Page Speed calculates your website's loading speed and provides suggestions to improve it based on Google's guidelines.Ā

4. Google Keyword Planner

The best things in life are for free, and the same is true for Google Keyword Planner. Google offers this tool free of cost when you sign up for a Google Ads account. It helps you explore popular search terms and also the ones that are easy to rank. It can be a handy resource for marketers and businesses, especially if they are relatively inexperienced. The tool uses Google's artificial intelligence and machine learning capabilities to offer suggestions based on the keywords you enter. The suggested keywords include the necessary metrics and data.

5. Google Search Console

A few years ago, website owners used Google Webmaster Tools to gain crucial performance-related insights and fix SERP issues. But on 28 May 2015, it was rebranded as Google Search Analytics, and in 2018, it was rechristened Google Search Console when Google made significant changes to the platform.

Google Search Console can quickly identify undesirable crawl errors and broken URLs. The platform also gives your backlink profile's complete picture. It helps you gain deep insights into the website's performance on search engines using vital metrics like a number of unique impressions, click-through rate, and average ranking position. Since it is Google's proprietary tool, it uses the data stored on the Google servers to reveal information about your webpage's average ranking in any country.

The tool also allows you to track how your rankings have changed over time. Google Search Console may not strictly be an SEO tool, but the data it provides can help you rank high on SERPs.Ā

6. SEO PowerSuite

SEO PowerSuite is a multi-purpose SEO tool that can help you with all the aspects of yourĀ  SEO campaign. Although it is a paid software, the free version is as good as some other best SEO tools.

SEO Powersuite's free version helps you do the following:

• Find ways to divert traffic from competitor websites.
• Improve your search engine rankings.
• Identify the right keywords based on online searches.
• Perform a detailed SEO audit on your site.
• Optimize your site with the most popular and low competition keywords.
• Gain insights into your competitors’ backlinks and formulate a link-building strategy.
• Build new partnerships and discover guest posting opportunities.

7. Screaming Frog

Screaming Frog is a comprehensive SEO analytics tool that also acts as a website crawler. It analyzes the site-wide SEO for your and your competitors' websites. It will also provide you vital information about the various errors on your webpages, such as broken links, faulty redirects, and duplicate pages.

The tool helps generate an XML sitemap, review meta robots and directives, and analyze page titles and metadata. Screaming Frog has both paid and free versions; the free version analyses up to 500 URLs. It extracts crucial data about your competition and fixes common SEO issues to improve your website.

8. Check My Links

Google does not like broken links as they hinder user experience on your website. Since manually checking broken links is time-consuming, Check My Links allows you to perform an audit on your site to locate broken links within minutes. It will help you to quickly repair broken links and improve your SEO across the website. Check My Links highlights the valid links in green and broken links in red. It also highlights links in yellow to indicate potentially problematic links.

9. Open Link Profiler

Link building is a tedious task, but Open Link Profiler simplifies it by providing comprehensive data about your backlink profile. Engineering high-quality links can significantly boost your website's SEO. Visit their website, enter your URL, and it will give you access to a list of all the links that point to your site.

Open Link Profiler also gives you information about the quality and origin of backlinks. It helps you get rid of toxic links and adds higher-quality links. The free version allows you to export up to 1000 links.

Conclusion

You don't always need expensive tools to get high search engine rankings. Many SEO tools offer incredible value at a relatively low cost. The user-friendly tools discussed above will help you enhance your website's SEO profile, increase loading speed, fix broken links, perform website audits, and efficiently handle other digital marketing tasks.

If you are among the SEO professionals who feel that SEO tactics and their effectiveness are changing rapidly, you are not alone.

Remember the days when webmasters used to lose their sleep whenever Google announced an algorithm update? There were obvious reasons for such panic attacks as even the most successful websites, when hit by a Google algorithm update, lost all their rankings and traffic overnight. Ezinearticles.com is a prime example.

Google is investing a lot to keep its users within its framework and improve user experience. It's also spending on research and development to identify, analyze and understand web pages in a better way thwarting the attempts by the SEO community to manipulate its algorithms.

Show up on Google's First Result Page or Get Doomed

Google saves your time when it answers queries within the SERPs (search engine results pages) as 75% of searchers never go past the first page of search results. That's why it's crucial to rank or "get featured" (through elements like featured snippets) on the first page of search results, and if you are not ranking in the top 10 results for popular keywords, your website will almost be invisible on the web. So if your business is heavily dependent on Google's organic search traffic, you can be in trouble.

Growth of Expanded SERP Features

Google is changing its SERPs in many ways, and it may not be good news for many businesses. Knowledge cards, top stories, featured snippets, ads, Q&A on Google, and reviews are some of the features introduced in Google search results recently.

With the increased visibility of knowledge panels and disguised ads along with image display and videos, organic rankings have gone down further and retailers have no option but to spend money on paid listings, which favors Google.

So, if you want to rank on top, you need to work harder. Better pages, an excellent user interface, and faster mobile-friendly websites are the features you should focus on.

SEO Best Practices in 2021

Here are some of the best SEO practices to rank your website on top in the SERPs in 2021.

1. Optimize Your Website Based on Topic Clusters Instead of Keywords

From search keywords to user intent, Google has evolved in recent years. Google has introduced various features such as a snippet box to answer the user query within the SERPs. Earlier, the focus was on the keywords, but now it has shifted to the context and the user intent. You can't rank your web page just by optimizing it with the relevant keywords; you will have to create content on different topics that your users can be interested in.

A. Identify Your Target Audience

You need to identify your "target audience" to succeed in any digital marketing stream. Don't attempt to define it just by the keywords they use. For example, if someone is searching for "Aspirin," they could fall into different categories:

1. People looking to buy Aspirin
2. People associated with the pharmaceutical industry locating stores
3. Medical practitioners or bloggers looking into its side effects
4. Students looking for information on Aspirin to write an essay or article

If you don't understand your target audience, you would likely create content around the general topics related to the product. But you can't attain any rankings by creating generic content as a single piece of content may not provide value to different customer types.

Instead, building buyer personas and creating content on relevant topics to your audience will bring significant results. Identifying the shared traits of your ideal customers will also help find the appropriate titles.

B. Divide The Content Into Topic Clusters

According to HubSpot, rather than focusing on standalone keywords, if your content is organized based on different themes or groups, you would attract more traffic from organic searches.

Having great content and using the right keywords just aren't enough to get Google's attention these days. With so much content being published online, Google wants to confirm that you're an authority in your niche. And one of the best practices to establish authority is to divide your content into pillar pages and topic clusters.

To organize content using clusters, you need to create a pillar page and a few related cluster pages, which must be linked to the original pillar page. These pages would answer different questions and cover topics related to the pillar page.

Let's define what a pillar page and topic clusters are. A pillar page is a part of cornerstone content that we add to our website to provide a comprehensive synopsis on a topic. The topic clusters supplement the pillar page; these are the articles and web pages created to cover subtopics listed on the pillar page.

Both pillar page and the topic clusters are interlinked to provide an enhanced user experience that helps in exerting your authority to Google.

For example, suppose you're creating content on decluttering. In that case, you can create a topic cluster around different subtopics such as decluttering of clothes, household stuff, cutlery and crockery, books, electronic gadgets, toiletry, and cosmetics, etc. In these clusters, your readers, who are likely to be "minimalists" or "want to be minimalists," will easily find the topics of their interest.

It will make your website a better resource where your audience can find information on different topics in your niche in one place. It will also help Google index your site as a valuable content resource for the minimalists. Any of these cluster pages can rank high in Google search and drive traffic to your site.

There are four types of search intents:

1. Informational: When the user is searching for specific or in-depth information.
2. Navigational: When you’re looking for a specific website or app such as “DashClicks”
3. Commercial: When the search intent is commercial, the user is looking for a specific product such as “best smartphones under $300.”
4. Transactional: Here, the intent is buying when you’ve already decided what to buy. For example, Apple iPad Pro 11 (2nd Generation)

One standard SEO best practice is to always keep the search intent in mind.

C. Don't Ignore Keywords

Even though search intent is more important for Google, the present algorithms still consider keywords as the signposts that help Google index your web pages based on different queries and matching keywords. You can use the SEO tools such as Ubersuggest, Moz's Keyword Explorer, or SEMRush for keyword research.

2. Write Long-Form Content

According to a study by Backlinko, long-form content is the best for getting backlinks and better rankings. According to Snap Agency's research in 2017, the word count of the blogs with the largest organic traffic volume ranged between 2,250 ā€“ 2,500. However, search intent is more important than the length of the article for rankings.

Use your common sense to determine the length of your article. The article length should justify the user intent and information they are looking for. You should also not target multiple keywords and search queries in one post.

Use jump links for the people looking for just a fraction of the information to quickly navigate the relevant information in your long-form content.

How To Write Long-Form Content?

A. Sky-scraper technique

To create long-form content, you can adopt various strategies. The skyscraper technique is one of them in which you can pick the best points from different articles and create posts that cover the highest number of subheadings.

B. Update old content

You can also refresh your old content by updating the existing information and expanding it to make it more useful and relevant. This way, you can easily convert a current 1,200-word article into a 2,000-word article.

You can also update time-sensitive content. For example, if you have a published article titled "SEO tips to rank high in 2020" on your website, you can update this article by including the latest info and trends and change its title to "SEO tips to rank high in 2021".

3. Create a Diverse Backlink Portfolio

Backlinks were and will remain an important ranking factor for search engines. However, search engines are getting smarter in identifying quality backlinks and penalizing spam links. So focus on link building from high domain authority sites. However, you will be under Google's radar if your site is squeaky clean and contains the backlinks only from higher authority sites.

High-quality links may look like engineered links rather than earned links. Google may flag your site for a manual review. So ideally, a diversified link portfolio not only looks natural but also helps you rank high. Google doesn't ignore link equity from smaller sites as they also add value, but they should be from your niche. Disavow links that are harmful and shady.

4. Measure SEO Performance

SEO is incomplete without reporting and analytics, which are crucial to your overall marketing strategy. Effective reporting also helps you improve your content marketing and UX issues. Analytics tells you what kind of content appeals to your customer more. It also enables you to identify the UX issues in your website and which page received the most or least traffic.

You can monitor the following metrics to improve the UI/UX of a website:

1. Bounce Rate
2. Average Session Duration
3. Pageviews
4. Click-Through Rate

In the absence of monitoring and reporting, it can be challenging to understand these complexities. For measuring SEO performance, you can use various tools such as Google's Data Studio, Wayback machine, SEMRush, Google Search Console, etc.

5. Improve the User Experience on Your Website

User experience is an essential consideration by Google because it's ultimately the users who matter. It includes page speed and some other factors such as readability and visual appeal of the content.

Over the past few years, Google has evolved and it can figure out whether your website is UI/UX friendly or not.

You can use the following tips to improve the user experience on your website.

• Create visually appealing content: To improve the usability of your content, you can use videos, images, infographics, and screenshots to increase its visual appeal.

• Use subheadings: Introducing subheadings and heading tags such as H1, H2, and H3, makes your article more readable and easy to understand. Google loves it as it helps its spiders understand the content better.

• Avoid unnecessary pop-ups: Intrusive pop-ups are incredibly annoying for the website visitors and these are also not good from an SEO perspective. Google penalizes sites that use annoying pop-ups. However, you can use opt-ins sparingly if it is crucial to generate your email list. You can also use exit intent pop-ups, which people use to make the last-ditch effort to persuade the customer to take action before they leave the website.

6. Impact of BERT Update

Google continues rolling out various algorithm updates, but BERT was a significant update announced in October 2019. It negatively impacted numerous websites, so it's essential to understand how it can affect your website's rankings. BERT update was focused on content quality along with content relevance, keywords, and user intent.

If you want to improve the search engine rankings of your website, pay attention to the overall reputation of your website using the following factors:

1. YMYL (Your Money Your Life)
2. EAT (Expertise, Authoritativeness, and Trustworthiness)

Tips to address BERT Update:

1. Ensure that your content answers your target audience’s queries as per their search intent (use topic clusters and create content around them).
2. Context should be a major concern while creating content rather than keyword density, an old school practice.
3. Create pillar content that answers maximum questions from the searchers about your brand

7. Add Lots of Relevant Data That the User Wants

To create content that adds value, avoid creating content mainly to stuff keywords. For better conversion and improved rankings, use lots of data in your content that helps your target audience.

You can follow these tips:

1. Restrict keywords to prime SEO spots, such as meta titles, meta descriptions, and alt tags, etc. and avoid stuffing them in core content
2. Create content for your target audience and keep it natural
3. Use a mix of short-tail and long-tail keywords to increase organic traffic

8. Improve Your Page Load Speed

Page load speed affects user experience on the site, so it's an important ranking factor.

To check your page load speed, you can use PageSpeed Insights, a tool from Google Developers, and start tweaking your website accordingly.

Follow specific useful tips published on Search Engine Journal to improve page speed.

9. Optimize Your Website for Voice Search

With voice search catching up, 55% of US adults are expected to use smart speakers by 2022. So, your SEO strategy is incomplete if you don't incorporate voice search into it. Google Assistant, Amazon Alexa, Google Home, Cortana, and Siri, are already influencing it in a big way.

Follow these tips to make your content voice search-friendly:

1. Start adding content on every web page with natural language flavor. Provide short answers to match the voice queries of users.
2. Voice search queries are usually in sentences and appear more like FAQs. Use long-tail keywords and create long-form content to match those queries.
3. “Near me” searches are an essential part of local SEO. Include correct addresses and maps with matching structured data to help people find you using location-based queries.
4. Go through these SEO strategies to optimize your site for voice search.

10. Create Rich Snippets

According to Yoast.com, snippets with rich content have a higher click-through rate. They provide more information on the search results page than the standard snippets.

You can take the following steps to create rich content:

1. Make sure the headings are relevant and match with the content and SEO title
2. Use structured data on your site as Google shows it in its results
3. Follow the recommendations of the latest Google updates
4. Add proper keywords
5. Use attractive and informative meta descriptions
6. Mention your brand in meta titles

11. Optimize for Local Searches

Almost 50% of searches include users seeking information about local businesses and stores, their opening and closing hours, phone numbers, and locations on the map. Local SEO can direct massive traffic to your store if the searchers are within a 5-6 mile radius. According to a study, 72% of searchers looking for local business info end up visiting your store.

You can take the following steps to improve your local SEO.

1. Improve your directory listings
2. Enter your details on Google My Business
3. Fix your local directory listings (hire an agency for the tedious job)
4. Interact with data aggregators to manage massive directory listings
5. Build and optimize local landing pages such as “SEO services in Miami” to rank on top of SERPs
6. Use schema markups
7. Use JSON (Javascript Object Notation) injection

12. Leverage Video Content

According to a study, the number of video viewers in the US is expected to touch 248.9 million by 2022. With increasing video viewership, many businesses have started using video content as part of their marketing strategy. It keeps the website visitors hooked by using storytelling and situations to relate and connect with your audience.

Videos help trigger a chain of thoughts in viewers’ minds when the products are shown in action. Video making can be expensive and time-consuming, but it’s highly engaging and has a high ROI.

13. Leverage Social Listening

Social listening involves monitoring all your social handles to get your audiences’ pulse and connect with them using engaging content on your website. It includes tracking customer feedback, monitoring online conversations about your brand, and gaining insights to revamp your existing marketing strategy for better results.

Here are a few things you can do to leverage social listening to improve your SEO.

1. Look for brand mentions: Use a tool like Brandwatch to find online brand mentions. If they are not linked to your website, contact the owner of those websites or the social influencers and ask them to add your link to those mentions.
2. Find guest posting opportunities: Use a social listening tool and find all the popular blogs that publish quality content in your niche and seek guest posting opportunities with them.
3. Surveil your competitors: Use social listening tools to spy on what your competitors are doing. Surveil their activities, find out which influencers they are collaborating with, and find the guest posting opportunities.

The Conclusion

If you act on the tips mentioned above with a proper plan, your organic rankings will improve tremendously and sales will rise sharply. If you haven’t started investing in the SEO of your company website, it’s never too late. Even with content marketing making waves, You can’t ignore Search Engine Optimization. It provides the right mix of digital marketing and compliments content marketing to help your site rank on top.

Here are a few pro tips you can begin with:

• Update your web pages for local search
• Focus on link building, internal linking, and overall SEO strategy of your site
• Perform keyword research and use a mix of long-tail and short-tail keywords
• Perform conversion analysis and encourage the visitor to take a specific, desirable action
• Look into your EAT (Expertise, Authority, and Trust: the three factors that Google uses to measure how much trust it should place in a brand or website for ranking purposes) Factors & optimize it.
• Focus on the mobile experience of your website and zero-click searches (zero-click searches are those searches when the users use the information already presented on the SERPs such as “featured snippets” and “People Also Ask” features to get the answers to their query) to rank in 2021.

Follow these tips and if the information seems overwhelming to handle, hire a professional SEO agency to leverage the enormous potential of SEO for your website.