In this episode of Whiteboard Wednesday, i.e. episode 12, Chad Kodary, CEO of DashClicks, discusses efficiently outsourcing digital marketing services. So, if you are a marketing agency looking to offload all the hard work instead of doing it in-house, read on.

I’ll also discuss how to use an outsourcing partner efficiently. To begin, you can do the following:

• Scale-up fulfillment
• Focus on the front-end of your business, i.e. sales
• Let a white labeled company like DashClicks handle all the back-end work

It will keep your hands free to focus more on sales and revenue for your agency. So, first and foremost, let’s talk about why agencies cannot scale.

Here at DashClicks, we provide white label fulfillment services. DashClicks is a white label platform for marketing agencies and your clients. Thousands of agencies use our platform and white label fulfillment services, and we’ve been doing this for a long time.

How to Scale Up Efficiently?

We’ve seen a lot of trends, and one of the biggest trends that we’re shocked to see here at DashClicks is the number of agencies failing to scale. Why does it happen? Why do agencies fail at scaling their fulfillment and their services?

There can be different reasons for that. So, let's discuss how to avoid those issues and scale up efficiently.

Disadvantages of Using Multiple Vendors

The first reason most agencies fail at scaling and creating scalable fulfillment is that they use multiple vendors. For example, someone uses DashClicks for SEO services and other white label fulfillment partners for their Facebook Ads, Google Ads, and content requirements.

The drawback of such a practice is that it leads to chaos as different vendors have different processes, contact persons, and schedules. Such a matrix leads to a management disaster that can drive you insane. Furthermore, it prevents scaling, especially if you have numerous clients. This system may collapse if you have 50-100 clients.

Imagine your team members interacting with a dozen teams and white label partners. It makes it very difficult to keep the data streamlined and organized in one place.

Reporting is another issue that you might confront. Imagine outsourcing on-page SEO, off-page SEO, backlinks, and directory listings from several freelancers on Fiverr, UpWork, PeoplePerHour, etc.

The entire practice may become inefficient if you put 50 clients through these processes.

The Takeaway: Never fall into this miserable matrix of using multiple fulfillment partners. This process is not sustainable.

Experience the Difference With DashClicks

At DashClicks, we offer all fulfillment services in-house. We don't source it from the marketplace. Instead, we have full-time employees and trained teams to take care of your campaigns. It ensures reliability, timely delivery, quality, accountability, and robust communication. The entire DashClicks ecosystem is designed to help you scale faster.

We are already past the experimental stages and have a proven track record of solid white label fulfillment partnerships with agencies. We have built a system that ensures your success.

What makes this entire ecosystem conducive to the success of agency business? It’s fast and hassle-free, and has the following advantages:

• Allows you to order white label fulfillment with the click of a button
• Enables you to automate the onboarding process
• You speak to one team through the Slack workspace
• Sign in to one reporting dashboard in DashClicks to log in to the platform
• Your clients get their own client dashboards where they can see their reports

Apart from that, there is no need to deal with different freelancers when you use our platform. It increases your overall efficiency.

Source: Ep. 12 ā 05:33

Disadvantages of Using Freelancers

There are many disadvantages to using freelancers. They disappear suddenly, citing different excuses, and they may steal your clients. And that's not the way you would want to scale up your fulfillment partnerships, especially at the beginning.

The most efficient way to do it is to get it all done by one vendor. They will produce quality results and help you maintain consistency. The most significant advantage of using reliable white label partners is that they will help you scale, whether you add five or 100 clients.

The Takeaway: You can use freelancers in an emergency, but you shouldn't make it a long-term strategy. It's not a sustainable practice.

Scale Your Way up Using a Single Dashboard

While choosing a white label service partner, you need to ensure that you can offload all of your customers. They should have one dashboard to log into, so you can easily manage and track all your projects, quickly.

Life becomes more manageable when you create a system that can do things consistently to scale your business. On the flip side, management becomes a nightmare with multiple vendors, and you are always busy firefighting. So, hiring a reputed white label fulfillment partner is a winning solution for your business. With just one team to speak to, you can save almost 70% of your productive time.

Benefits of Having One Point of Contact

When you order fulfillment services from DashClicks and get onboard for the first time, you get a 30-minute onboarding call with your account executive. You'll interact with the DashClicks team using Slack Workspace. You can also give its access to your employees.

We assign a dedicated account executive and a client success rep to your account. They will help deliver your work with our fulfillment teams on the back-end.

Our trained teams are always at your service removing all the hassles of hiring, recruiting & staffing, payroll, vacations, software expenses, and equipment. We'll manage all the stuff for you, so you can focus on just one thing ā€” getting clients. This is the best thing about outsourcing from a white label fulfillment partner.

An Amazing and Powerful Dashboard

Secondly, our dashboard is fantastic. This is a blessing for both agency owners and their clients. You can check analytics and results right on the dashboard. Apart from analytics and reporting, you also get a built-in CRM, automations platform, and many other features in the dashboard.

Our analytics app offers cross-channel reporting and supports multiple integrations such as Facebook Ads, Google Ads, call tracking, Google Analytics etc. You can do these integrations with the click of a button.

Source: Ep. 12 ā 10:34

Leverage Our Expertise & Robust Processes

We have been doing this since 2009, so we know how to deliver digital marketing services. We specialize in many digital marketing services such as Facebook Ads, Google Ads, search engine optimization, content marketing, social media posting, and directory listings.

Our teams have provided these five core services for the past 13 years. As a result, we have successfully built a solid process around these.

Very few people know the importance of processes in successfully running an agency business. To deliver outstanding results month after month, itā€™s extremely important to streamline your processes.

Final Words

We are not talking about your efficiency at the front end of the business. To produce quality results at scale, you need to have robust processes in your fulfillment department. To achieve that, you should avoid the following:

• Missing tasks
• Not making and working on a schedule

The inability to make a routine and stick to it is also responsible for the failure of many businesses. Along with energy and resources, you should also have a winning strategy and robust processes.

To explore DashClicks’ incredible features, create an account today and go to your dashboard. You’ll be amazed at the level of automation it offers.

We’re super excited to speak with you, so feel free to discuss the challenges you’re facing or ask away ‌questions‌.

See you in the next episode of Whiteboard Wednesday. Have a fantastic day!

Welcome to episode 11 of Whiteboard Wednesday. In this episode, I will teach you how to master social media content distribution. I’m not discussing content distribution for blogs today. Instead, I will focus on mastering social media and diverting traffic from your social media channels to your website to convert those people.

So, let’s dive straight into it.

Again, I’ll discuss things we implement at DashClicks, so I’m super excited to talk about these proven tactics.

These are some of the newer strategies that Daniel, our new content director, has introduced. Daniel is the content strategist at DashClicks, and he also looks after social media content distribution.

Daniel Matthews - Content Director, DashClicks

Social media is a great way to drive traffic to your website, but honestly, we weren't doing the best job at it in the past. Although we provide the best-in-class social media services to our clients, we were not putting enough time and effort into our home project.

1. Leverage the TikTok Boom

Let's discuss the popular small videos app TikTok. It's an excellent app making waves in the social media world and going by engagement, ranks ahead of Instagram, Facebook, Pinterest, and Youtube, which rank number two, three, four, and five, respectively.

Image Source

You can create just one piece of content and redistribute it across all five channels using the same video format. So, we start by creating a TikTok video with an average length of 15 to 30 seconds. You must be wondering just how on Earth can you communicate with your audience using such a small video. But, here is a secret to social media ā its users have very short attention spans and often don't want to watch long videos.

Source: Ep. 11 – 04:39

They scroll through social sites when sitting on their couch, watching TV, eating their dinner, or while at work. They look for quick quality content that they can go through quickly, and 15 to 30 seconds is the sweet spot.

2. Quality Wins Hands Down

If you use TikTok, you must be aware that just by scrolling through TikTok videos, you can watch quality content within seconds. Moreover, it’s pretty engaging. If you offer quality, even small videos can do magic.

You should create content that people love to share. It’s the number one metric on social media. Tiktok loves when your content gets shared. Their algorithms will show your content to more users if they like or share it.

You can quickly get 500 to 1000 views for every video you post. We post two videos per day, which seems to work best for us. If you’re not creating shareable content, it’s better to not create the content at all. It’s a sheer waste of time.

3. Repurpose Your TikTok Videos

First, we create a TikTok video, post it, and then roll out the same video on Instagram reels. On Instagram, we get more views than TikTok. On average, we get about 2500 to 5000 views on every video we post, which is impressive.

Source: Ep. 11 – 09:34

We also post it on our Facebook page. When we publish it as a video, it creates a watch version of it. Engagement on videos is relatively low on Facebook, so we throw it up as a post. We get an engagement of around 100 views per post or sometimes even less than that.

We did have a video go somewhat a little viral on Facebook, and we got around 3k views, but that’s still better than what we usually get.

We also post on Pinterest and get around 100 to 300 views. On YouTube, we post these as “Shorts.” Youtube Shorts is a comparatively newer thing that YouTube has introduced, and we get an average of 50 to 100 views on it. We also had a video go somewhat viral here with around 5k views.

So, we create a short video and post it across all five channels in the following posting formats:

• On TikTok, as a post.
• On Instagram, as a reel.
• On Facebook, as a post.
• On Pinterest, as a post.
• On YouTube, as a short.

And we do this twice a day — once in the morning and once in the evening.

We also post on weekends.

Pro Tip: Rather than creating one video at a time, the best practice is to make a batch of videos. We can easily knock out 15 to 20 short videos, which is enough content for two weeks.

Pro Tip: Create videos in batches and then schedule them all. Not every platform will let you do the scheduling. So, if you can’t manually schedule it on every platform, you can go there and post it.

It is a great content strategy for social media that will drive tons of traffic. Start redistributing your initial video from TikTok, driving it down four other major channels.

So, now you have five channels (with the same video) driving traffic to each one of these videos.

Final Words

With these videos, you’ll build followers, and eventually, the platforms will start driving traffic to your website. You can start implementing this strategy for your business right away. If you liked the video, hit the like button, and if you have any questions about it, post them in the comments down below. My team or I will try to answer all your questions. Subscribe to our YouTube channel for daily videos like this, and we look forward to seeing you in the next Whiteboard Wednesday.

Welcome to episode ten of Whiteboard Wednesday. In this episode, Chad Kodary, CEO of DashClicks, discusses how to create YouTube video content that will drive tons of traffic to your website.

Today, you’ll learn:

1. How to get tons of traffic from YouTube
2. How to flood YouTube with videos
3. How to convert that traffic into paying customers

The YouTube Strategy

Every time you shoot a video and publish it on YouTube, that video stays onYouTube forever. We have videos that we shot five years ago and they are still generating traffic. Here is a secret that I would like to share. If you are serious at video marketing, you should post quality video content and it should be your prime concern.

It should compel people to hit the like and share buttons and leave a comment if needed. Outstanding videos prompt visitors to subscribe to your YouTube channel. Your YouTube channel will act like a winning content marketing machine if you can fuse quality with quantity.

An Easy Formula to Flood the Web With Tons of Videos

Make quality videos that bring tons of traffic, conversions, and ultimately loads of revenue to your business. However, it’s easier said than done. Most people don’t even dare to start it as they have several misconceptions about creating quality video content. Most business owners think they need to have the following to make quality videos:

• Heavy ad spend to make it a success
• A big team of professionals
• Expensive equipment

However, the truth is far from it. All you need is a webcam, an Internet connection, a YouTube account, and a little bit of time. That’s all you really need to make quality videos.

So, let’s talk about strategy.

How to Shoot Videos in Bulk?

Today, I’m shooting a quality video, and I’m confident that it will receive lots of love from YouTube and my audience.

But I’m not talking about shooting a video once in a blue moon. My objective is to make it a routine practice, so you can produce bulk videos every single week and reap their unmatched rewards.

At the outset, it appears pretty hard. But remember, you can shoot the videos for the whole week in just two to three hours.

We successfully do it at DashClicks. I’ll explain here how you can do it for your business too.

We can split our week into weekdays and create different video series for each day so it doesn’t become monotonous and boring.

For example, at DashClicks, we have different video series such as Whiteboard Wednesday, Marketers’ Mindset podcast, DashClicks Demos, Agency Accelerator Summit, DashDay and Dash University, etc.

It allows us to create a string of YouTube videos that go live on specific days and times, every week or day. It’s up to you to decide the frequency.

You can create a playlist on YouTube and incorporate a calendar to this end.

For example, you can pick a day such as Monday or Tuesday. Weekends are an option too, but you should set a goal to ensure regular content production. My goal at DashClicks is to produce 20 new YouTube videos every month.

Pro Tip: Create a playlist on YouTube and take the help of calendar functions.

Pro Tip: You should condense your video content to not bore your audience with overly long videos.

Pro Tip: Set monthly video production goals.

Source: Ep. 10 – 05:20

Very few people would want to watch a three-hour-long webinar. They would instead prefer to watch a 10-minute video on a specific topic. Make sure that you produce quality content similar to the one we have created for the current topic.

Try Different Formats and Keep Your Audience Hooked

On Wednesdays, we post our Whiteboard Wednesday episodes, and on the rest of the weekdays, we post videos from different series. It keeps our viewers excited. We try many variations, such as an interview-style podcast, a mini webinar in a webinar format with a slide deck, and an excellent whiteboard session.

The sweet spot for the video content is 10 to 15 minutes. The other considerations may include fantastic titles. Look at the title of this blog.

“How to Create a YouTube Content Machine That Drives Insane Traffic.”

Today, I’ll shoot five of these Whiteboard Wednesday videos, and I will have the content ready for the next five weeks. We keep the video length at around 15 minutes max, so in two hours, I can create content for the next five weeks.

If I do that again the next day, I’ll get additional content for the next four weeks. I usually do this in batches of four weeks each as it’s the easiest way to do it. Today, I’ll shoot four such videos. If I do it every week, I’ll have 20 videos ready for YouTube marketing.

As I discussed above, we choose different formats for these videos, such as webinars, Whiteboard, interview videos, podcasts, etc.

Pro Tip: Have fun making such videos, but make sure you offer top quality. Nobody’s going to watch your videos if they lack quality.

Although quantity also matters in the long run, quality is supreme, and you can’t survive on YouTube without offering quality content to the audience.

Pro Tip: Create a posting schedule and segment your video series. Then, further segment those series by playlists to make it easier for your audience to find the videos they like.

How to Segment Your Videos?

Suppose it’s Wednesday, and we shot four videos for a specific playlist, Whiteboard Wednesday, and dumped all four videos there. Keep a set of thumbnails ready, as it’s crucial for YouTube videos. To create eye-catching thumbnails, you can use Canva.com.

Source: Ep. 10 – 08:16

You can create a template for the series so the next time, you’ll just need to change the text on the thumbnail.

This way, people will be able to recognize that thumbnail template with that series. For example, our subscribers know that it’s a Whiteboard Wednesday video just by looking at its thumbnail.

Pro Tip: Use attractive and catchy titles for your videos to use them as clickbait.

Pro Tip: Write a fantastic description of your video in few words. You can also use bullet points to sum up its content.

Marketers also use little segments and timestamps in the video descriptions, so the user can straightaway jump to the part they are most interested in and skip the rest. It’s perfect for usability.

Pro Tip: Use a good CTA (Call to Action) in your videos; otherwise, you won’t achieve much from your videos.

However, ensure to not confuse the visitors with too many links to click. Just focus on something that’s most crucial for you.

For example, here at DashClicks, we want the visitors to sign up to our platform and create their forever free dashboards account.

So, our CTA leads to the sign-up page on our website.

You can also add tags to your youtube videos that are relevant to you and your topic. Please don’t make it oversaturated with too many tags, though. Five to 10 tags are plenty.

Schedule Your Videos

It’s important to schedule your videos according to your content calendar. For example, our whiteboard videos get posted every Wednesday at 1 pm EST. So, I schedule all our other videos every week apart from Wednesdays at 1 pm EST, which are slotted for our Whiteboard Wednesday sessions. Make sure to add the videos to the playlists. It makes them easy to segment.

Customize the homepage of your YouTube channel. It also includes arranging your series and segments.

You can have several series and playlists added to your YouTube channel homepage. This is an excellent way for users to engage with your content and become aware of the multiple series. So, if they land on one of your videos and think it offers value, they’ll subscribe to your channel or even visit your homepage.

Here, they can see all the series that you have created. It will drive traffic to your business forever, or at least till the time your video continues to appear in YouTube’s organic searches. CTAs are used for the same purpose.

Source: Ep. 10 – 13:33

Your subscriber count will increase with more visitors, and you’ll start building a fan base.

It will also drive traffic to your website.

Final Words

To sum up, follow these pro tips to ensure marketing success on YouTube.

Pro Tip: Quality is the secret to success. Pay attention to quality and not just quantity.

Pro Tip: Avoid killing your time shooting the videos for the whole day. Shoot and schedule the videos in batches to make the most of the YouTube algorithm.

The best practice is to do this once a week, an hour or two a day.

If you liked this video and its format, Subscribe to our YouTube channel. We have tons of video content on agency training and digital marketing. Learn practical tips from the people who have hands-on experience in digital marketing and running a digital agency.

With this, we sign off on today’s Whiteboard Wednesday session. I hope our sessions are adding value and helping you in becoming a successful digital marketing agency.

Press the bell icon to be the first to watch these valuable tips every Wednesday.

Please leave your comments below, and if you are happy with this session, feel free to leave some positive feedback here to encourage us!

See you in the next session of Whiteboard Wednesday. Have a fantastic day!

Welcome to episode nine of Whiteboard Wednesday. In this episode, Chad Kodary, CEO of DashClicks, discusses creating Remarketing campaigns on Facebook for increased conversions.

We discussed real-life experiences in our Whiteboard Wednesday sessions from its first episode, as we don't believe in boring theoretical stuff that adds no value.

Our company DashClicks helps you scale your business and get more leads. In this session of Whiteboard Wednesday, we will share some tips and tricks to run better Facebook remarketing campaigns to drive better conversions and bring your cost per conversion down.

Before running remarketing ads on Facebook, it provides you with a code known as Pixel. You need to install that code on your website, usually in the header or the footer. Installing Pixel also sets up conversion tracking.

Conversion Tracking

I’ll try to explain conversion tracking with an example. Suppose you create a webinar opt-in funnel for a landing page with the help of a “two-step opt-in”. In your first step, you have a form. When somebody fills out a form and clicks “continue,” a thank you page pops up which is considered an event for tracking.

The next event you create is the lead event, named so because it triggers a conversion event in your Facebook Ads account. Suppose we are sending a lot of traffic through the webinar registration page and other tactics to our website.

If we receive 100 visitors on our landing page, only ten are expected to make it to the “thank you” page the first time. Meaning, only 10% of people actually filled out the form on their first visit.

Now, what to do with this 90% of people? We create a bucket in the Facebook Ads manager – called the remarketing bucket – and put them all into it.

Source: Ep. 9 ā 04:08

In other words, we set up an audience in the Facebook ads manager which tells Facebook that these are the people who visited our website but didn't take any action, and we want to retarget them now.

After that, we create an ad set in our campaign and target this audience using that ad set. We can retarget people for up to 180 days.

As discussed above, 90 out of 100 visitors will not convert on the first visit, so we will target those 90 visitors every day for the next 180 days. Facebook keeps replenishing this list, which is a fantastic FB ads feature.

Create Multiple Ads for Different Needs

We can make an ad group composed of the specific people we want to target with some actual ads for our remarketing campaign. Apart from that, we create multiple ads where the magic happens. Most people do it wrong by making just one ad and running it repeatedly. The key is in variety.

Source: Ep. 9 ā 07:39

You must know that this bucket comprises a tiny saturated group of people. So, when the frequency of ads increases, people may not like to watch them. Usually, you can show an ad up to seven times a week. More than that could be too much and may decrease your conversion rate.

At DashClicks, we try to keep the frequency below seven. It would be best to consider the frequency on the ad level and not on the group level. The idea is to show a new ad every time so that you can create multiple ads for the same bucket.

Try Different Ad Formats and Ad Copy Combinations

You can create an ad in various formats such as image, video, or carousel. To keep your messaging different, you can experiment with different forms, variations, and copies.

Experimenting with a variety of messaging has some considerable advantages. At DashClicks, the visitors might be interested in different things such as white label fulfillment or software, etc. So, we run multiple ads where an image-based ad may talk about software, and other ads can highlight white label fulfillment services. Similarly, we can create video and carousel ads for different audience groups and services.

Pro Tip: Keep your messaging different. You can try different ad variations to achieve this. Experiment with different types of ads such as image, video, and carousel ads with different ad copies to keep people from getting bored and annoyed.

So, if someone visits your webpage and leaves it without taking action, such as filling out an opt-in form or making a purchase, you can retarget them using remarketing ads. Wherein the next time they sign in to their Facebook account, Facebook will show them your ad as a reminder.

If you keep reworking the ad strategy and targeting them with 10-12 different ads with different messages, it will have a greater impact than flashing only 2-3 ads with limited messaging.

Pro Tip: Every ad should have a different reason for the users to buy your products and services.

For example, at DashClicks, our ads may convey why users should sign up to our dashboard and get their free account.

It will decrease your lead generation cost, i.e., cost per lead. Our cost per lead floats around $15, which is good.

People come to our website for different reasons, and one of these ads is likely to address their needs. That's the reason why you should create excellent remarketing ads.

Pro Tip: Create an ad group and run multiple ads with different product/service benefits and messaging. It will ensure success with your remarketing ad campaigns.

With this, we sign off on today's Whiteboard Wednesday session. I hope our sessions are adding value and helping you in becoming a successful digital marketing agency.

Subscribe to our YouTube channel to be the first to watch these valuable tips every Wednesday.

Please leave your comments below, and if you are happy with this session, feel free to leave some positive feedback here to encourage us!

See you in the next session of Whiteboard Wednesday. Have a fantastic day!

Welcome to episode eight of Whiteboard Wednesday. In this episode, Chad Kodary, CEO of DashClicks, discusses creating an efficient live chat at scale.

For absolute beginners, live chat appears like a tiny little bubble either on your website's bottom right or bottom left. When you click on it, you open up a live chat where your team answers questions in the back end. The team in the backend also handles all the incoming tickets.

Benefits of Using Live Chat Software

Live chat is known to increase conversion, speed up sales funnel, improve service quality & customer experience on the website, and reduce response time.

Different software tools enable live chat on websites, such as Intercom, Zendesk, HubSpot, LiveChat, etc. But, in this session, we will explain how to offer excellent customer service and create a live chat experience that helps your business scale.

We'll also discuss how to create an experience so that your customers get immediate help and never leave the live chat session empty-handed.

So, today, we will Whiteboard some cool tips & tricks, and tactics that you can implement to create an efficient live chat system.

We at DashClicks use Intercom for our live chat. So, we'll share our experience while using and improving our live chat system - Intercom. To create a better live chat experience and scale this, you should create triggers.

How to Use a Live Chat Software?

The best way to generate inbound leads is by using live chat triggers.

A. Use Triggers

So, when a visitor (call him Bobby, the painter) comes to our website and spends more than 10 seconds, it is a trigger for our website DashClicks.com, and a live chat option would pop up with a greeting message flashing on it. You can either use an old greeting or ask a question here. The idea is to start a conversation with this visitor.

Source: Ep. 8 ā 04:45

You can ask ice breaker questions such as:

• Are you interested in XYZ?
• Hey, what type of industry are you in?
• Hey, what service are you looking for?

You can also set triggers on certain pages. For example, if a specific page that a visitor is on is for a marketing agency and talks about SEO services, you can set a trigger based on how long they’ve been on your website and the page they’re on.

If somebody spends more than 10 seconds on a specific page, such as an SEO service page, you can ask them, “Hey! Are you looking for SEO services?”

‘Yes‘ or ‘no‘? It sets the ground to initiate a conversation.

2. Segment the Conversations

Segment the live inbound conversations that you’re having. Like the IVR, when people open up a live chat, they might have different queries and purposes. So, people may have questions regarding sales, billing or invoices, tech support, etc., when they call software companies. These can be the three major categories people go to live chat for.

Source: Ep. 8 ā 08:28

So, when they visit the website, and the little live chat bubble appears, you can use routing. The bots in the live chat software use questions to initiate the trigger and decide the right team to which you can transfer the chat.

Separate buckets are created in the back end to transmit the conversation to the concerned teams. For example, the questions about invoices and billing are transferred to the accounts team, those about technical glitches to the tech support team, and so on.

How to Handle Random or Vague Questions?

Sometimes, people ask general random questions that don't fall into any category. Or maybe the bot is not able to understand their question correctly. Such queries are assigned to a support person in the backend, who probes a little deeper to decide where the query should be routed.

Such queries are generally routed to any of these three categories based on the nature of the questions. This process works very well here at DashClicks where we receive hundreds of tickets every day. We have set up this bucket system with Intercom, the live chat software.

With the bucket system in place, these queries are segmented and sent to the right inboxes. We automatically make routing rules for every inbox and round-robin the tickets to the specific reps.

Pro Tip: If you receive less than ten tickets a day, you don't need this strategy.

How to Scale the Live Chat System?

To scale the live chat system, you need to know the following metrics.

1. Time Taken to Answer

This metric indicates the time taken by the rep to answer the live chat ticket since the time they open the live chat while visiting your website. At DashClicks, our target is to keep it under one minute. It's crucial because nobody wants to wait for more than a minute to get their queries answered, and if it happens, they are very likely to bounce off to another alternative.

Source: Ep. 8 ā 12:10

2. Time to Close

It relates to the time taken by the reps to close the ticket. But, it's tricky as in the case of tech support, the representatives may take days or even weeks to close the tickets. Sometimes, there is a billing issue where the reps have to look into the records. If it's a tech support issue, the agents might need assistance from the development team. We don't average out the time taken to close the tickets as we usually respond, and provide answers quickly, to most of the queries. Calculating the average time taken to close the tokens will only increase the standard handling time.

3. Customer Satisfaction

Customer satisfaction is a crucial metric, and you should strive to achieve a 90% or above customer satisfaction ratio. Intercom, the live chat software that we use, sends an email to the customers asking them for the customer service ratings. Apart from giving a rating between one to five, customers may also leave a review for the service reps. At DashClicks, we review these ratings every week and ensure that ratings don't fall below 90%.

There are many other metrics too, but these are the three major ones that decide the efficiency of your live chat support.

Final Words

To sum up, the following helps you make sure that you have an efficient live chat system set up:

1. Triggers going out to start conversations
2. Segmented departments for each type of ticket
3. A plan to route to round-robin efficiently so that reps can get equal distribution across tickets
4. Making sure that these metrics are maintained:
5. A good response time, ideally less than a minute
6. A good average time to close a ticket considering both the speed and quality of support
7. Above 90% customer satisfaction ratings

I hope this blog post was helpful in guiding you about scaling your live chat department. Start implementing it right away, and tell us your experience in the comments below.

To read the next blog post based on our weekly Whiteboard Wednesday sessions on YouTube, keep following this space.

Have a fantastic day!

Welcome to episode seven of Whiteboard Wednesday. Today, we will address a serious issue most agencies face; attracting traffic to their blog. With a staggering 7.5 million blog posts published every day, this problem becomes even more critical.

We will Whiteboard the entire process of creating killer blog posts that will help you attract traffic to your website. It will ultimately help you generate tons of revenue for your business.

Subscribe to our YouTube channel to watch other episodes of Whiteboard Wednesday, where Chad Kodary, the CEO of DashClicks, shares tips on how to run a digital agency successfully in a highly competitive market.

We upload a new session of Whiteboard Wednesday on YouTube at 1:00 p.m. EST every Wednesday.

How to Convert Blogs Into Hard Cash?

The mission of DashClicks is to help agencies do business successfully. So, here we will share the step-by-step procedure of leveraging your blogs to increase traffic and revenue for your website.

We will also share some pro tips that will help you increase conversions.

Step #1: Buy a Professionally Designed Website From the DashClicks Platform

First of all, you need a professional website. Using a niche-based template, you can create a 30-page website with our website builder software. The tool creates a content-ready website that can readily host several products and service pages.

Make sure you have a blog section on your website. Most websites have a built-in blog section, so you need not create that separately. All you need to do is to post new blogs on it regularly. We suggest making a well-defined content calendar for this purpose.

Source: Ep. 7 ā 02:05

Otherwise, you will pump out random blog articles without any proper schedule and oversight. It is not going to work for you or your team.

So, let's dive into the entire process of generating traffic through your blogs.

Step #2: Conduct Proper Research

Pay attention. This is Important. DO NOT write blogs before conducting proper research. Research is where the magic happens. Randomly creating blog posts without having proper facts at hand will not yield any results.

How to Research Blog Topics?

Find trending topics using tools such as SEMrush or BuzzSumo. You can also use Google Trends. Enter a title into SEMrush, and it will provide you with trending topics having high search volume.

Since we have years of experience and expertise in SEO, we will share highly effective tactics that we use here at DashClicks.

We recommend using SEMrush for topic research as it provides different categories to choose from.

For example, let's say we want to write a post about SEO.

There can be several categories, such as:

1. SEO secrets
2. SEO tactics
3. SEO algorithm updates

You should also check the search volume of each blog.

A blog with a search volume of 3000 is better than one with just 50. Blog posts on trending topics will create an impact on your target audience.

Step #3: Choose The Ideal Frequency of Blog Posts

You can start with ten blog posts a month. If you have an excessive workload, you can start with one blog a month and increase the number as you go.

However, one blog a week is a good number, to begin with.

Open Google Docs. The first thing you need to do is write the blog's title. You should use your title as a clickbait. It should be attractive, and something people love to see in their search results.

Your blogs should follow a specific structure to rank better.

Step #4: Add Interest and Intrigue to Your Title

Here, we consider the title:

"Top 10 secret SEO tactics that will help you drive conversions for your website."

Aim to create a title like this. Such headings add interest and intrigue to your blog and attract eyeballs.

Also, make sure that you have the focus keyword inside the title. It should be the keyword that you are trying to rank for. SEMrush and other software can also help you with the title.

If "SEO secrets" is your focus keyword, it should be in your title. It helps in ranking your blog at the top of search results.

Step #5: Optimize Your Meta Description, HTML Headings, and Meta Tags

You should also pay attention to your meta description and meta tags and optimize them with the focus keywords.

The H1 tag also helps in ranking your blog, so make sure you have an H1 tag on your blog.

Now let's discuss the structure of your blog. You need to add a lot of stuff to your blog to optimize it for search engines.

Our focus keyword in this example is "SEO tactics." We can find different variables of this keyword.

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Here are some of the variables for the keyword “SEO tactics.”

1. SEO secrets for 2020
2. Top 10 SEO secrets
3. SEO secrets you can’t live without
4. SEO secrets to help you generate more traffic

After searching such variables using any of the software mentioned above (i.e., SEMrush, etc.), you can start incorporating these keywords into your blog.

Pro Tip: Divide your blog into small paragraphs to make it visually appealing and easy to understand and read. Chunking the content into meaningful small paragraphs makes it interesting, otherwise, it may appear as a boring, monotonous long-form article.

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Pro Tip: To explain complex facts and make the text easy to comprehend, take the following steps:

1. Use bullet points
2. Add quotes and descriptions
3. Use formatting to highlight text
4. Put specific phrases in bold and italics if needed

Step#6: Turn Your Post Into a Masterpiece

To make your article a masterpiece, start with the title.

Pro Tip: Use an opener. It can be a one- or a two-liner to tell the reader what they will learn from the article and how they can use this information to improve their campaigns and processes.

The idea is to pull people to your blog.

As people read the blog from top to bottom, the content at the top should be exciting, amazing, and unique. It should be so compelling that the reader feels gravitated to go down the article and take action on your CTA.

Pro Tip 1: Write your CTAs carefully as they are crucial for conversion.

Pro Tip 2: Brainstorm to find ways to keep people on your page.

Pro Tip 3: Have a sidebar and post your call to action (CTA) as a form.

Emulate SEO agencies while designing your form (with CTA) on the sidebar. You can offer a free business report or content piece that may provide value to the reader. Keep it floating on the side. So, if somebody scrolls up and down, it should be static and shouldn't move. It's where your primary CTA should be. In this example, we want readers to fill out the form.

If you want a phone call, the box should contain a phone call button, and so on.

A Foolproof Formula to Succeed With Blogging.

If you don't have an account, go to www.dashclicks.com and get your free account now.

If you don't have any automation tool in your arsenal, you can start with InstaSites and InstaReports. These two are unique tools. So, if you are an SEO agency, you can get the form filled out for instant digital marketing reports and instant websites. Once you receive the filled form, you can send the report or the link to the free site created using the InstaSites tool via email.

Your readers will get value from filling out the form as they access a professionally created niche-based website.

So, you can successfully add them to your sales pipeline and start the conversion here as your CTA leads to a valued offer. They are likely to become a paying customer if they like the instant website.

Pro Tip: Write good quality articles if you aim to bring traffic to your website.

Here are the three steps to producing quality content.

1. Focus on your copy, title, headlines, and other things first and foremost
2. Make your article interesting and engaging
3. Focus on fixing the sales pipeline and conversion

On the DashClicks platform, as soon as the visitor fills out the form, it goes to the “My Deals” application and becomes a part of the sales pipeline.

In the next stage, you should focus on retaining this customer. So, you can embed a video at the top of your blog post, as shown on the Whiteboard below..

Source: Ep. 7 ā 17:21

The blog you are reading is also created using the video shot by Chad and posted on our YouTube channel. So, you have both the original video format and the copy on the landing page.

You must be wondering why we suggest embedding the video in the blog on your website. We usually create 20-minute videos, which help increase a crucial Google metric known as “Average Time on Page.”

It decreases the bounce rate and signals to Google that we have amazing and engaging content on our website.

As a result, Google starts pushing up your rankings.

Your bounce rate becomes extremely low when you upload more such videos and blogs based on those videos, and conversions go up. Remember, Google notices this quickly and rewards your website by boosting your rankings.

The practice helps you keep people on your site. Now you need to do the following:

• Add descriptions
• Add bullet points
• Add images with CTA

Make sure the graphic you use as CTA:

• Are Small
• Aren’t overwhelming
• Aren’t blocking the article content
• Are correlating with your message
• Are focusing on the intended result

Step #6: Leverage Content to Boost Your Rankings and Conversions

Sign In to the DashClicks platform today, and we'll do all the legwork for you, including writing superb blog posts.

Log into your dashboard and select from various content packages available.

Our content packages start from $59 a blog. It is a reasonable price as it entails research, formatting, writing, optimizing for SEO, and editing.

We create content to help you boost your rankings and conversions. So, it can be a boon for your agency.

Now, onto how to leverage your blog to boost your rankings and conversions. First, add a random CTA to connect. And then add the primary CTA. Add a comment section below, and your blog is good to go now.

As you start riding up the search engine ranking ladder, you'll see exponential growth in your traffic.

Suppose you are at the number three spot and attracting 5000 visitors a month; two months later, you can be at the number one spot with 15000 visitors a month.

It happens automatically as Google notices that people spend more time on your site. The formula remains the same, and you don't have to do anything to boost rankings. All you need to do now is post a blog with a video.

Take care of the blog's structure while posting it, such as headings, subheadings, small paragraphs, bullet points, images, CTAs, meta titles, meta descriptions, etc.

Also, use a focus keyword, optimize the title with it, and use its several variables throughout your blog post.

You are now ready to scale.

Learn from DashClicks

In the last 12 months, DashClicks has posted about 200 blog posts.

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We have targeted several keywords, and now these optimized blogs are floating on the web, attracting Google's attention. These posts attract traffic to our website on autopilot and bring much-needed conversions.

Step #7: Share Our Link With Your Content Team

If you want to know how to crack the code of using a blog to boost traffic and conversions on your site, visit DashClicks' blog section.

Focus on topic selection, optimization, structuring, and using CTAs and content chunking. If you are the owner of an agency, share our link with your content team so that they can study it.

Call to Actions

Our primary call to action is getting people to sign up for a free account on dashboards, so we use our blog post-CTAs to speed up these sign-ups. Connectors bring even more visitors to our blog.

Pro Tip: Blog about the content you have a connector for.

Your blog topics should be related to the services you offer. There shouldn't be a topic mismatch. For example, if you provide SEO services and blog about a spaghetti recipe, you'll attract food lovers to your website, and they will wonder how SEO services will help them. It's a sheer waste of time and money.

You can get a form filled out for your agency, and DashClicks will run a free report for you. We will provide you with SEO and blogging services for your clients.

At DashClicks, we have a target to publish at least one quality blog post every week. It starts getting traffic for the target keywords, and with time, it gets stronger and stronger; it collectively lifts our website's domain authority. When the entire website acquires a high domain authority, it has a domino effect on other blog posts. The whole process helps you achieve some significant results.

Step #8: Consistency Is the Key to Success

If you go to our dashboard and buy just one blog package, you will likely see no results.

Pro Tip: Blogging is an ongoing investment, and results come with consistency.

As I emphasized at the beginning of this blog post, we continued publishing blog posts for about one year and didn't see any significant results until we reached 200.

DashClicks is comparatively young when it comes to domain age. It was created in June 2018, just three years and nine months old.

So, if you are thinking of posting only a few blogs, don't do it as it will not yield any results. You need to dedicate at least a few hours every week to this activity to attract quality traffic. Google crawls your website almost every day, so be consistent with publishing.

As Google notices that the website owner has published a terrific blog titled "SEO secrets in 2022," they decide to push your rankings. Google needs fresh content, but they also check whether or not you're publishing consistently.

Takeaway: Consistency is the key to success and driving real blogging benefits.

Before we sign off, we again recommend you to publish killer blogs on your website and do it consistently for a year or more. You'll likely be surprised with your rankings and traffic by the end.

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See you in the next session of WhiteBoard Wednesday. Have a fantastic day!