Your marketing report is crucial to the success of your business. It provides deep insights into your business and answers some of the toughest questions. Some of these questions are as follows.

 
• How Successful Your Previous Marketing Campaign Was?
 
• How Can You Persuade Your Client to Approve More Budget?
 
• How Would You Justify This to Your Client?
 
• What to Do if You Are Not Getting the Expected Results?

Your marketing report provides you with key insights into the campaign. It gives you a clear picture of your business's performance and the measure you need to take to do to grow it. This information is equally valuable for the key stakeholders, including your marketing team.

This article will discuss what to include in your marketing report and what you shouldn't. By the end of this article, you will also learn how to save time through automation.

What Is a Marketing Report?

A marketing report displays data from different sources but is more than just a bundle of aimless data. Your marketing report would be relevant if it shows where you stand and helps you meet your business goals. It presents data using the desired KPIs (Key Performance Indicators) and OKRs (Objectives and Key Results) to achieve this. The more closely your KPIs and OKRs track your performance, the more relevant your marketing report is.

Normally marketing reports provide insights into the following:

 
• Business Goals
• Different Ad and E-mail Campaigns
• Desired Results
• Marketing Strategy
• Promotion Campaigns
• Market Research and Analytics Data

As explained above, your marketing report should aim to provide you with the crucial data you need to make important business decisions and modify your strategy.

It includes sorting, filtering, and arranging data. We can easily eliminate 80% of the irrelevant data and use the most useful metrics to generate an effective report. It also proves that you only need a small amount of crucial data to make a decision.

Loads of data and unnecessary metrics will only create unnecessary confusion.

So, as a basic rule, you should determine the report's purpose first.

Generating a report becomes easier when you have a distinct purpose and well-defined objectives.

You can easily filter the information that will shape your marketing strategy. The lonely numbers are not going to help you. Every data set that you provide should have a specific purpose. Secondly, the report should compare two sets of numbers, so we can measure the performance and take necessary action to improve it.

5 Things You Must Include in Your Marketing Report

Let's dive into the five crucial things you should include in a marketing report to make it useful for your stakeholders.

1. SEO Data and Website Analytics

Your marketing success depends on your website traffic and the actions visitors take on your website. You can refer to your website analytics and SEO data to get these insights. The traffic numbers give you a clue about the size of your reach, whereas the actions they perform on your website tell you what you need to do to convert them.

You can further split the traffic numbers into the following three metrics.

A. Unique Visitors

These are the number of individuals visiting your site. For example, suppose someone visits your site four times for different purposes, and another person visits your website two times. In that case, it indicates that you received six website visits with two unique visitors.

B. Paid Traffic vs. Organic Traffic

The source of traffic is also an important metric as it tells you how paid and organic campaigns are performing individually. You can focus on those sources where ROI (return on investment) is more.

C. Blog Traffic

If you have a blog, you must know the number of subscribers, monthly readers, and visitors per day. Once you have all the website stats, you can add a little context to each data set.

Here are the benefits of using these metrics -

• Identify Traffic Patterns - These numbers would help you to study traffic patterns and how the pattern changes on a weekly and monthly basis.
• Identify Performing and Non-Performing Assets - These insights will help you identify the pages with the most visitors. Additionally, you'll also know which pages are consistently receiving traffic. You can easily achieve more success if you increase your efforts on these pages.

Carefully examine the underperforming pages and figure out what you need to change on these pages to make them perform better.

SEO Data Points

SEO stats provide you with deep insights into your website visitor behavior.

• Average Site Duration - This metric indicates engagement on your website. It also tells you if your site matches the intent of the visitors or not.
• Pay Per Click - This metric tells you whether paid advertising is effective for your website.
• Page Rankings - This is a crucial metric that tells you how visible your website is on SERPs (search engine result pages.)
• Attribution - This metric tells you the source of your traffic. It becomes crucial when you have a diverse range of traffic sources and would like to compare the campaigns you are running to bring traffic.

Google Analytics is the source where you can get all this information.

Pro Tip: If you use DashClicks, you will get access to the Analytics app, which brings a diverse range of analytics data from different sources and third-party software programs. Moreover, you can access all the relevant data on a single dashboard. It saves you a lot of effort and time since our white-level platform has several powerful automation apps to make life easier for the agency owners.

2. Campaign Goals

As discussed earlier, marketing is responsible for ensuring the success of your business. Therefore, it becomes crucial to set and measure campaign goals. These goals provide a perspective to your marketing team, so they can figure out the actual numbers to compare different metrics.

To achieve this, you should have a good understanding of your goals. A good marketer easily understands how different campaign elements can fit into a bigger picture to make it meaningful.

Goal setting may include the following items -

• Monthly Revenue Targets (Or Annual Budget)
• Traffic Targets (Split Data by Sources of Traffic)
• CSAT (Customer Satisfaction) Score
• Inbound Leads With Their Sources
• The Conversion Rate on the Website (Given the Entire Marketing Funnel)

Together, the above data and metrics provide a specific reference frame through which you cannot only tweak your marketing strategy but also know what your teams are doing and how they're doing it.

3. Prospects, Leads, and Customers

We have discussed a lot of metrics above, but it is only useful once it translates into money in any business.

So, we further split our traffic into engaged contacts, marketing qualified leads (MQLs), and new sales qualified leads (SQLs).

A. Sales Qualified Leads (SQLs) - These are those prospects with a high level of engagement and who are ready to speak with salespeople. Sometimes, you have to nurture marketing-qualified leads into sales-qualified leads through several meetings, touchpoints, and imparting product education.

B. Customer Acquisition Cost (CAC) - It is a metric that tells you the cost of adding a new customer.

C. Cost Per Action (CPA) - You expect your prospects to perform various actions, such as signing up for a trial, form submission, and downloading an eBook or gated content.

D. Attribution - It tells you everything about leads and their sources. This metric also helps you know where the quality leads are coming from, so you can focus more on those sources and eliminate the rest.

There are various ways to identify MQLs and SQLs, some of which are as follows.

• Tracking Engagement
• Visitor Tracking on the Website
• Forms SubmissionsE
• Event Signups
• Webinar Attendees
• Free-Trial or Newsletter Signups

4. Data Interpretation

Lonely numbers are useless. You need to add some context and support your data through stories to make the data more relevant and useful. Wrong data interpretation might lead to incorrect assumptions, and you should avoid that at all costs.

For example, a traffic dip can happen for many reasons, such as a long vacation, public holidays, or website issues.

The right interpretation of data is also crucial for your peers, executives, and your bossā€”it provides clear explanations of why there are fluctuations.

5. Social Media Stats

Suppose social media is an integral part of your marketing efforts. In that case, you should always include social media metrics in your reports that track your performance against brand awareness goals and conversions from social media campaigns.

Businesses heavily use Instagram, TikTok, and Facebook for conversion and brand awareness. So, you can use their analytics for the purpose. Social media platforms provide you with lots of insights and analytics so that you can measure your campaigns' effectiveness. These insights include likes, shares, retweets, impressions, number of followers, and engagement. With the help of this data, you can also find relevant information about audience demographics, ad performance, and virality.

Things Not to Include in Marketing Report

Ā You should not include the following things in your marketing report.

1. Jargon

Avoid jargon and the terminology used by the people in your industry at all costs. It can be confusing for everyone.

2. Irrelevant Metrics

Avoid all sorts of metrics that are unrelated to your core values or business goals. For example, Google Analytics provides you with vast SEO data that contains a lot of information on search engine rankings, their variations with keywords, bounce rate, etc., and most of it is useless.

3. Graphics or Charts That Contain Non-contextual Information

To make their report attractive, marketers sometimes load it with unnecessary graphs and charts containing much non-contextual information. Without an appropriate context, your audience may not interpret the information included in the graphics. It needs to be clarified.

4. Irrelevant Data

Marketers use platform-specific analytics and analytics from several third-party tools. It might contain excessive data. According to the experts, 80% of the data provided by the analytics tools is irrelevant. It can be confusing for a naive person and even experienced decision-makers. So, avoid it.

Final Words

Report generation is a tedious task. You can use the tips in this article to compile a professional marketing report useful for decision-makers. Yet, manually generating reports can be time-consuming, wasteful, and tiring. DashClicks' InstaReports is a powerful automation tool that simplifies the report generation process. Agencies find this tool highly useful. With this reporting tool, you can generate professional marketing reports in seconds. The tool fetches information from numerous third-party software and DashClicks' Analytics app.

Everything depends on your ability to help your clients run their sales engine. To win the trust of your clients, you need to consistently hit their revenue targets.

So, what's your approach to ensuring you're on track?

Goal-setting and tracking are the most realistic and productive tactics an agency can use to crank up its sales numbers.

These tactics would also help your campaign sail smoothly, besides keeping the ad spend on the budget.

But then the next big question is how to measure and track your performance as your campaign gets going.

Choosing a platform or software that enables you to easily track goals in your workflows can be a game changer for your agency's success. The magic lies in numbers. So, let the tool quantify the existing or modified KPIs to measure your performance.

So, let's discuss how to integrate goal tracking into your daily workflow.

Do you have clear performance benchmarks such as KPIs and OKRs (Objectives and Key Results)?

If you don't have a documented process for it and your team depends on lots of sloppy and vague calculations, chances are you'll drag it until the end of the quarter.

This article will explain how to keep your clients happy through efficient goal-setting and add goal tracking to your performance reports.

How to Set Custom Goals?

Discuss your client's business goals with them and set custom goals for them on an imaginary timeline.

Split the bigger goals into logically smaller ones and add them to the timeline.

These goals and timelines may vary with different clients. For example, you can easily break a sales target of $50 million by the end of the next year into four quarterly goals. The first goal can be a modest $10 million in sales by the end of March 2023.

You can set various other goals to achieve this target, such as increasing leads and conversions every month. You can easily calculate that if you know the size of your sales ticket.

You can further divide this goal into expected numbers from PPC, SEO, social media, and email marketing.

The results will clearly show how your agency is performing in vivid detail. You can use our InstaReports app to generate easy-to-understand reports with colorful graphics and insights.

You can save time, hit your goals faster, and create a transformational experience by leveraging the DashClicks ecosystem. It comprises a white-label dashboard and different functional apps to automate and streamline your agency tasks.

For example, you can use our Deals App, a sales pipeline management software that simplifies the entire sales process. Or, you can use our Analytics App to track everything. Enjoy the power of automation when managing leads and deals within your sales pipelines CRM software.

On the Dashboard app, you can see the goals where you are on track, off track, or "already achieved" status.

General digital marketing goals also come in this periphery. For example, you can set a goal of making 50 backlinks on high-domain authority websites or increasing the number of leads through Facebook advertising by 100%.

Measuring these goals on a timeline will indicate your position.

Show the Value You're Providing to Your Clients

When you set the right goals and achieve them, you show the enormous value you bring on board, but if you set the wrong goals, your entire hard work goes in vain. It may disappoint your clients. Setting false expectations is a major cause of client churn.

Pro Tip: Set achievable goals and adjust them every quarter after discussing them with your client. The more consistent you are in achieving your goals, the longer you will be able to retain your client.

Using a white label dashboard is extremely helpful in measuring and achieving your goals. It allows you to choose the most desired metrics on the Dashboard's home page, making it top of mind. It keeps your entire team on the same page and encourages them to collaborate to consistently achieve their goals.

Adding these KPIs to the performance reports will help your client understand what is happening, boosting transparency and trust.

Setting the KPIs and other goals and adding them to every report you generate also serves as the education your internal and external stakeholders need. Your teams are your internal stakeholders, whereas your clients are external stakeholders. Using specific KPIs and goals help your team to seamlessly collaborate and work in unison.

How to Track Custom Goals Using DashClicks Platform?

It is one of the easiest applications to navigate within the DashClicks platform. It is so important that it displays summaries from different applications through widgets, so you can have a bird's-eye view of the entire campaign and where you stand. Colorful graphics make complex data easy to grasp and understand.

See how it clearly showcases the new leads, the leads won, and the leads lost, so your team can act in the right direction. You can easily customize your dashboard experience.

Below you can see the website analytics.

The visitors and page view stats give you a rough idea of the incoming traffic pattern.

Here is a tutorial video on how to use our Dashboard App.

The DashClicks white-label platform offers 65+ integrations with third-party apps and platforms. Some of the integrations are mentioned in the following screenshot.

Here is the screenshot of the Facebook Ads summary from the Analytics App -

The Facebook Ads tab provides you with the summary.

The new overview section will appear when you integrate your Facebook Ads account with the DashClicks platform.

So if you want to see how many times one of your ads appears on screen for a user, check" "Impressions."

Here we can also check CPM or Cost Per 1000 Impressions.

You can also check Conversions, which is an important metric.

Conversion often hints at an action a customer must complete, such as signing up for the newsletter, adding an item to a cart, downloading an eBook, or making a purchase.

The Dashboard will also tell you the amount you spent on completing a single conversion.

And finally, check the ROI on your Facebook ad spend.

Similarly, you can also get campaign insights in DashClicks.

Final Words

This way, DashClicks” white-label platform makes life easy for agency owners. You can save time and money through DashClicks” automation tools. Ensure your success by automating your agency’s goal-tracking process. It brings all the insights to your fingertips without wasting your time in too much back-and-forth in calculations.

It also allows you to focus on each campaign your agency runs and perform in-depth analysis. Transparency would pay off in a big way soon. Tracking goals will ensure your agency’s success by managing client expectations. Last but not least, quickly identify problem areas to fix and showcase your success.

YouTube analytics is critical to YouTube marketing strategy. If you use YouTube for business, you must know how to deep-dive into YouTube Analytics.

Irrespective of whether you use YouTube as a marketing platform or plan to earn money directly from your YouTube videos, you need to understand what’s working and what’s not.

When you dive into different YouTube metrics, you get to uncover important details. This information includes traffic sources, keywords users use to find your videos, and audience demographics. In all, you gain valuable insights that help you refine your content strategy with the passage of time. It simply makes sure people continue watching your YouTube videos.

In this post, we’ll discuss how to use YouTube Analytics to grow your channel. Let’s begin:

How to Use YouTube Analytics?

Before you learn to leverage the benefits of YouTube Analytics, you need to know where you will find the data. Here are the steps you can follow for the same:

How to View Analytics on YouTube?

• Log in to your YouTube account.
• Click on your profile icon. You can find it in the upper right corner.
• Select “YouTube Studio”.
• You will be shown a few summary metrics. For even deeper analysis, click on “Analytics” or choose “Go To Channel Analytics.”
• Now, you can easily toggle between Reach, Audience, Engagement, Overview, and Revenue. You will find different metrics in each of these tabs (talked about in detail in the next section).
• To see an exhaustive breakdown of your channel analytics, you can choose “Advanced Mode.” Here, you can also dive into the detailed metrics for each video.
• In the “Advanced Mode,” you can also choose “Compare To.” You can find it in the upper right corner. Once you click on it, you can check how your videos perform against your entire channel and even the year-on-year growth of your channel.

Source

How to View YouTube Analytics on Mobile?

Here are the steps you need to follow to see YouTube Analytics on your mobile device:

• Download the YouTube Studio app.
• Sign in to your account. You will come across some summary metrics.
• Toggle between Reach, Audience, Overview, and Engagement. Here, you can find different metrics in each tab (discussed in detail in the next section).

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All About YouTube Metrics

Now that you know how to see YouTube Analytics, here's everything you need to know about YouTube metrics.

YouTube Channel Analytics

You can find these metrics by choosing the Overview tab. You can use such metrics to identify average trends and chart your complete channel performance.

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1. Realtime Views: The number of views that your videos got in the last 48 hours. You will see this data in the form of a bar chart with estimated hourly views.

Tip: This data can help you know how your newly updated videos perform on YouTube.

2. Subscribers: The number of individuals who subscribed to your channel over a particular time period.

Tip: Check how this information compares to your usual subscriber growth. If you note a shift from the average, look for the reason behind it.

To determine the cause behind the shift, you can check if you posted less or more videos than usual. Also check the performance of all your videos to ascertain the cause.

3. Channel Views: The number of views your complete channel received over the time period you choose.

4. Top Videos: Your top-performing videos on the basis of their views over a certain time period.

5. Channel Watch Time: The total time individuals spent watching all your channel videos, in hours (calculated over a particular time period).

Tip: Select a 28-day timeframe to compare this information with your average watch-time.

YouTube Reach Metrics

These metrics help you know how people are discovering your videos (in and outside of YouTube). These insights help you make any necessary tweaks to your strategy.

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1. Impressions: The total times your video thumbnails were displayed to YouTube viewers.

2. Impressions Click-Through Rate (CTR): The percentage of individuals who clicked on a thumbnail on YouTube to watch your videos.

A high CTR signals that you have done a great job with your keywords and thumbnails.

Listen Up: Check for similar patterns in videos that have low or high CTR. Doing so will offer you insights into what prompts your viewers to click.

3. Top YouTube Search Terms: The top search terms individuals entered in YouTube search that led them to your videos.

This information gives you an idea about your current YouTube keyword strategy. It helps you understand whether you need to make improvements to it.

4. Traffic Sources: Where and how individuals are finding your videos.

Examples of YouTube traffic sources include suggested videos, browse features, search, and playlists.

Source

Listen Up: When you take a look at traffic sources, you also learn about potential collaboration opportunities. You can check “Suggested Videos” to know which channels are driving traffic to your channel.

YouTube Engagement Metrics

Engagement metrics help you know how individuals interact with your videos.

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1. Average View Duration: The amount of time your average viewer sees your videos before they click away.

Listen Up: A low average view duration means people watching your video are not getting what they expected from the video after clicking.

2. Top Playlists: Which playlist has the highest watch time overall.

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Tip: To increase the performance of your lower-performing playlists, you can always reshuffle the order. Find the video in the playlist that has the highest average view duration and move it to the top position.

YouTube Revenue Metrics

You can go to the Revenue tab to track your earnings (if your account is eligible for YouTube monetization features).

1. Estimated Ad Revenue: The estimated revenue for AdSense and DoubleClick ads for the chosen parameters.

2. Estimated Revenue: The net revenue your channel earned over a chosen time period from all Google-sold ads and transactions.

3. Transaction Revenue: The estimated net revenue from transactions such as Super Chat or paid content for your chosen parameters.

YouTube Audience Metrics

YouTube audience metrics help you gain insights into who watches your videos. This helps you devise effective content strategies.

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1. When Your Viewers Are on YouTube: This is a bar chart that shows the times and days most of your channel viewers are on YouTube.

Viewing this data will help you schedule your video uploads at the best time.

2. Unique Viewers: An estimate of the total number of individuals who watched your videos over a particular period.

3. Returning Viewers: People who have watched your channel’s video in the past and have come back for more.

High returning viewers mean that your content is striking a chord among people.

4. Audience Demographics: The gender, language, location, and age statistics for the individuals who watch your channel videos.

This crucial information helps you plan your content according to your audience.

Note: Learn how to create a YouTube content machine that drives insane traffic.

5. Watch Time From Subscribers: The total watch time that comes from your channel subscribers.

If you notice that the watch time from your subscribers is low, you can consider creating a consistent posting schedule and making sure they know about it.

YouTube Video Analytics

You should also track metrics for specific videos. From the Analytics overview screen, click on a video to check its stats.

You can use the Engagement, Reach, and Audience tabs for each video to see different metrics for the video.

1. Views: The total times your video has been viewed (includes repeat views from the same person).

2. Watch Time: The cumulative amount of time individuals have spent viewing a particular video.

Note: Watch time is a major ranking factor in the YouTube algorithm. Videos that have a higher watch time have more chances of showing up in recommendations and search results.

3. Average View Duration: The estimated time (in minutes) watched for each view of the chosen video.

4. Video Subscribers: The number of individuals who subscribed after viewing a video.

This metric is extremely important because it signals if a specific video connected with the people who watched it.

Note: You can also view the count of subscribers lost because of a specific video. This information can also help you ascertain what went wrong because of that particular video.

5. Advanced Mode: Take a look at the “Advanced Mode” reports to know how individual video stats compare to the complete performance of your channel. These insights will help you produce future videos that will definitely show a great performance.

Popular YouTube Analytics Tool

You can also use a reliable YouTube Analytics tool to know about the performance of your channel. A great example of this tool is Analytics app by DashClicks.

Set up YouTube tracking in Google Analytics for an in-depth look at how individuals reach your channel.

Using DashClicks’ Analytics App

Want real-time marketing reporting software at your fingertips? Use the best-in-class Analytics app by DashClicks. It helps you monitor and report on all your marketing campaigns in a single place.

Take a look at the features of this incredible app:

• See granular insights to make smarter marketing decisions and drive better conversions.
• Choose the date range from predefined options or create a custom date range to see all your data.
• Integrate your third party marketing and analytics integrations to the software from an ever-increasing list.
• Get accurate white label reporting quickly and in real-time.

Conclusion

Armed with the knowledge of different YouTube metrics, you can now gather a wealth of information about your YouTube channel and take your YouTube game to a whole different level. YouTube Analytics is extremely important for your business as it helps you grow your channel at a faster pace! Ensure you use the data gathered to create awesome content and gain more customers. Good luck!

SEO is critical for elevating your brand's online presence.

It determines how users discover your site, what types of audiences you'll attract, and where you rank among your competitors.

There are a variety of digital tools available to assist with elevating your SEO strategy. Among these is Google Search Console, a free service for monitoring your website and generating expert reports.

Learning how to take advantage of this gift from Google will help you climb the rankings. After reading this guide, you'll be able to stand shoulder-to-shoulder with some of the top brands in your field online.

What is Google Search Console?

Google Search Console is a free service that helps brands and site owners diagnose technical SEO issues to improve search visibility.

You'll be able to watch your site performance 24/7, while also having the ability to instantly generate reports regarding keyword performance, technical SEO errors, and site security.

Anything that can have an impact on your domain's SEO value can be found by using Google's suite of tools. While it can take some time to get savvy with the service, it has zero barriers to entry making it a necessity for any online brand.

Why is Google Search Console Important for SEO?

Google Search Console is available for free as it actively helps Google to better understand the content found on your website.

While the company is not working to help your brand specifically, they do want to ensure that your content finds the ideal audience. This will help you generate more qualified leads while allowing Google to offer a superior search engine experience for users around the globe.

When you actively take advantage of Google Search Console, you’ll gain instant feedback for the following aspects of your site’s SEO:

• Checking SEO performance for chosen keywords (ranking, search volume, etc.)
• Diagnosing technical SEO issues like loading speeds or navigation errors
• Gathering reports on backlinks pointing to your domain
• Scanning for mobile website usability errors

Furthermore, you can actively help Google by creating your sitemap for navigation, or by submitting new crawl requests when completing major website changes.

You should be monitoring all of the above weekly or monthly to continuously improve your domain authority and avoid falling further down in the rankings. Without Search Console, you rely on automated, periodic check-ins that may inaccurately index your pages, while remaining oblivious to easily fixable site health errors.

How to Create a Google Search Console Account?

Creating your own Google Search Console account is a straightforward process. You can access the setup process on Google’s site here.

To get started, you will require:

• A Google Analytics account
• A domain with DNS verification
• Access to your domain name provider account (GoDaddy, Bluehost, Dreamhost, etc.)

Then, follow these steps:

Step – 1: Enter your website by either using the Domain property or the URL prefix. You’ll see examples of both auto-filled in either field.

Step - 2: It will then check to determine if site ownership has been verified by Google. Since we are creating a new account, you will see the domain ownership verification instructions next.

Step - 3: Choose a TXT or CNAME record type (the former is recommended). You'll then need to copy the contents of that record into your domain's DNS configuration on your domain name provider's site. Be sure to save those changes.

Step - 4: Head back to Google Search Console setup and click Verify.

With this, Google will be able to recognize you as the owner of the domain. After the verification is complete, you'll be able to access the Google Search Console tool at any time from the website or your Google Analytics account.

Note that you'll be identified as the Owner of the Search Console account. However, you can add Full Users and Restricted Users by adding one at:

Search Console > Settings > Users and Permissions > Add User

How to Use Google Search Console for SEO?

Once you reach your Google Search Console overview, you'll have access to a variety of powerful SEO tools and features. We recommend getting acquainted with one tool at a time so that you can eventually make full use of this incredible, free service.

Below, we’ll go through the service’s top features:

• Submitting a Sitemap
• Website Performance
• URL Inspection Tool
• Index Report
• Security Report
• Links Report
• Manual Actions

A. Submitting a Sitemap

A sitemap is a map of your website that you create manually to assist with the indexing process.

By default, Google's crawler will follow the links on your website and index the pages naturally. However, by submitting a sitemap, you can tell Google which pages to crawl and which to avoid for several reasons.

The necessity for a sitemap usually is determined by the website size. If you are using a basic website with just a few pages, the navigation is likely very simple allowing the Crawler to index the pages without issue. As your website size grows, especially if you begin to make use of internal linking and redirects, submitting a sitemap is considered best practice.

Your website's CMS likely has a future to create a sitemap for you automatically. This functionality is present on sites like WordPress or Wix. However, you can also create your sitemap file manually as you gain more experience.

You can find detailed instructions on how to set up your sitemap from Google here.

To submit the sitemap file:

1. Click on Property and select the appropriate website.
2. Under Index, click on Sitemaps.
3. Enter the sitemap URL into the required field. Then click Submit.

You can also delete and replace your sitemap at any time by revisiting this section.

B. Website Performance

Your Google Search Console account will feature a Performance tab that shows off key insights about your SEO performance in real-time.

Among these include total clicks, total impressions, clickthrough rates, and average ranking position based on all of your keyword rankings.

You can also filter this traffic data by the source (web, mobile) as well as by period. You can utilize this information to focus on particular periods of high or low clicks to diagnose your SEO strategy and make the necessary improvements.

The lower half of this tab allows you to gather more specific data for several key SEO areas.

1. Queries shows the phrases or keywords users are typing to find your website as a result. In some cases, the query might contain a keyword that matches your industry but shows an overall mismatch in search intent. Reviewing your queries will help you understand how you can pivot your content to better communicate your business offerings online.

2. Pages allows you to review the traffic by the individual web page. Because you are ranking each page for a specific keyword, you can review what queries people are using to find a specific page on your domain. Trends in your performance are direct indicators of the type of action necessary to improve your SEO for that page.

3. Countries will show user metrics based on where those visitors are around the globe. If you're making efforts to market to people in different countries, you can segment your data and monitor your performance in real time by location.

4. Devices offers similar features in that you can monitor user activity based on their chosen search device. This can include PCs, tablets, smartphones, and other technology.

Performance data is critical for any marketing channel. Use Google Search Console to monitor your website performance daily and adjust your strategy as necessary to pursue continuous improvements.

C. URL Inspection Tool

The URL Inspection Tool is a popular feature that allows site owners to diagnose a specific web page.

By entering a URL into the tool, you can gain access to a report of how a Google Crawler will view this your URL. It provides reports on two key areas including Index Coverage and AMP enhancements.

Index Coverage shows whether or not the page is crawlable and if it is currently indexed. It will also display any relevant indexing data such as whether or not this URL is included in the domain sitemap. If you are utilizing any advanced SEO techniques such as placing canonical tags on this URL, those will also appear in the report.

Likewise, any issues that are preventing this page from being indexed will appear here. You can take this actionable data and apply it to the URL so that normal indexing can resume and allow you to continue ranking.

Enhancements will first list out any notable issues with mobile browsing health. Google places a high priority on a smooth mobile experience, so you should use this data to speed things up and present your content more clearly.

You can also check in on any advanced SEO tactics like schema markup here to determine if you are implementing it correctly.

D. Index Report

The Index Report function works much like the Coverage tab in the URL inspection tool. However, instead of diagnosing one page, the Index Report shows the status of every URL found on your domain.

On the top level, this report will show which pages were indexed and which were not. You'll want to focus on the non-indexed pages and review the errors preventing the crawler from doing its job correctly. If Google cannot crawl the URL, it will not appear in search rankings nor will it recognize any SEO or content changes.

However, the report also shows more useful data as to how you can further improve pages even if they were able to be indexed. The crawler may technically be able to index the URL, but there are warning signs indicating that it may not fully understand your content and which audience it relates to.

Google provides a full list of its indexing errors as well as the actions you should take to eliminate the issue here.

E. Security Report

Unless you have security in order, you'll likely experience a hack at some point as a website owner. Even the top brands in the world face security issues that must be dealt with swiftly to protect the brand and its customers.

Google Search Console attempts to monitor and flag malicious activity by tracking actions taken on the website. The tool primarily scans for these three items:

• Hacked Content – Any unusual injections of content, back-end code, or fishy URLs pointing to untrustworthy sites
• Unknown/Unwanted Software – This applies to anything such as malware or malicious software that can trigger unwanted actions or phish for user information
• Social Engineering – Any content that deceptively coerces users into taking action is social engineering. New content may describe one thing, but lead users to download something else entirely like software or a virus

To protect users, a flag will prevent this page from being indexed and appearing in search results. You should run a security report to review the issue and take the suggested action to resolve the problem.

After you resolve the issue, or if there was an unusual misunderstanding that led to an incorrect flag, you can file a reconsideration review. Google will manually review the URL, but the process can take several weeks to complete.

Security issues are imperative to diagnose as you are held accountable. Even if you are the victim of hacking, it is your responsibility to provide a solution as soon as possible. Failure to do so can get you permanently marked by Google as an offender, making it all but impossible to rank your domain.

F. Links Report

Any time another domain links back to a page on your site, you acquire a backlink.

Backlinks provide powerful SEO benefits, particularly when they come from other high-ranking, reputable sources of information. Part of any successful SEO strategy is to deliver excellent content that's worthy of sharing across the web.

However, the inverse can occur when unreputable or malicious sites begin linking to your pages. In those scenarios, you want to know which sites are referring to your content, so that you can have control over which sites are trying to build a relationship with your domain.

The Links report will generate a list of every backlink pointing to your site. You can check out the top referral sources, see how much traffic you receive, and determine which pages get the most referral traffic.

You can use this data for positive results to try and earn more backlinks on other pages that are lagging in performance. Similarly, you'll want to continue supporting valuable pages with lots of backlinks to maximize the organic benefits that your hard work is providing.

For toxic backlinks, you'll now have a list of webmasters to contact. If that link is causing problems for your SEO efforts, you have the right to ask other site owners to remove the link. Google recommends doing this before attempting to take any further action.

If you're unable to get a result, you can use Google Search Console to submit a disavow request. You will need to collect any specific URLs or domains in a list to upload to this page here.

G. Manual Actions

Finally, a Google employee always can take manual action against your domain if they find any violations of their policies. All webmasters have a responsibility to ensure that every page adheres to a set of guidelines that are listed here.

Such actions that would fall under this category might include:

• Implementing deceptive, sneaky redirects
• Scraping high-ranking content from other URLs
• Spamming keywords in an attempt to trick crawlers
• Adding pages with no real content or discernible purpose

Many of these actions are exclusively exploitative, though it is possible to find yourself flagged for issues you did not intend to cause.

In either case, you can find any notifications about Manual Actions within your Google Search Console account. As with the other features, you should find a description of the problem as well as suggested actions you should take to resolve the issue.

After you resolve the problem, you'll need to manually request a reviewal of the updated page. Be sure to explain the problem, why it occurred, and what you did to correct it and prevent it from occurring in the future.

Optimize Your Website SEO with DashClicks

Improving your website's SEO is possible thanks to an abundance of free tools like Google Analytics and Google Search Console. However, the process requires dedicated effort and knowledge of the services to obtain worthwhile results. As a site or business owner, that's not always a reality.

DashClicks provides simplified ways to improve and optimize your SEO. Our dedicated Analytics software allows users to track set numbers of keywords along with important snapshots from Search Console like daily traffic, clickthrough rate, search rankings, and much more.

If that's not enough, our dedicated SEO fulfillment team has the trained personnel and resources to ensure your domain gets the love and care it needs to perfect its SEO strategy.

Start with DashClicks today by signing up for your free account and discover a new way to optimize your SEO strategy.

The success of a marketing campaign heavily depends on tracking the right data points, eliminating the less useful stats and insights, and creating a marketing report that doesn’t take hours from your productive time.

Choice of metrics is crucial to your results because it decides what data points are relevant to your needs and what you want to measure.

The presence of fluff baffles the marketers even more. If you want to measure engagement on your website, “average time spent on your website” is a more relevant metric than the “click-through rate.”

What Is Metrics Reporting?

Metrics reporting quantifies and tracks the most relevant data points that help you assess your performance in the campaign and what it takes to hit your business goals.

When you have real-time access to these data points through a dashboard, you can measure your performance in real-time and know what’s working vs what’s not. It will help you to divert your marketing dollars in the desired direction and minimize wasteful practices.

How to Do Metrics Reporting?

You can do metric reporting in multiple ways, but most methods require manual inputs. You may need to source data from various channels and perform complex calculations to track the desired metrics.

However, thanks to increasing automation in this industry, you’ve platforms like DashClicks that provide integrations with numerous third-party apps. You can easily track the desired metrics through the marketing reporting software in one place.

How to Create a Metrics Report Saving Time and Money?

You might need to track numerous metrics. If it takes a lot of time tracking those metrics, there are chances that you may miss many of the insights.

You can sign up for a robust metrics reporting tool like DashClicks to automate reporting, and it will throw the actionable insights in no time. The Analytics app helps you monitor and report all your marketing campaigns in one place, whereas InstaReports generates the report within a few seconds.

DashClicks platform provides you with real-time updates about your campaigns. It helps you boost client satisfaction and build your brand. Here is what the dashboard looks like.

Here is a software tour of DashClicks explaining how you can use our dashboard to manage your campaigns and get multiple data points as per your needs.

It provides you a snapshot of the various metrics that will help you in decision-making meetings.

How to Choose the Right Metrics?

Choosing the right metrics is not a child's play. Combine them with the wrong ones and it will soon become a maze of confusion with a lot of fluff. Before we discuss the most relevant metrics, let's explain the difference between metrics and KPIs.

While metrics are created around processes and activities required to achieve a business goal, such as traffic or engagement, Key Performance Indicators (KPIs) are related directly to business goals.If you compare the two, metrics provide more context than KPIs and tell you how close you are to your commercial objectives. Metrics are the superset of KPIs, so each KPI must be a metric, but a metric isn't necessarily a KPI.A single KPI can have multiple metrics. So, metrics are mostly tied to business processes and their efficiency, while KPIs tell how you are faring against your business goals.

Metrics => Used to assess the performance of specific business processes

KPIs => Used to ensure that you are hitting your business goals

To achieve your business goals, you need to find the closest metrics. For example, if you want to achieve a high-quality standard, you can use metrics that tell you the number of faulty products and the number of units produced every month.

You must also know how many defective products are delivered to the customers and how many are detected and screened out by your Quality Control professionals.

How to Use Analytics App in Dashclicks for Metrics Reporting?

DashClicks' Analytics application allows you to integrate all your analytics and tracking tools into one central dashboard. With the Analytics app, you can track a quick overview of each service and detailed breakdowns for each integration, such as SalesForce, HubSpot, Facebook Ads, Unbounce, Google Ads, etc.

Our Analytics app currently supports the following analytics and tracking tools:

• Facebook Ads
• Google Ads
• Google Analytics
• CallRail
• SEO
• Listings Manager (an add-on subscription)

If your online marketing campaign primarily depends on these tools, the analytics application is for you. The following video will walk you through the basics of the application.

How to Access the Analytics App?

To access the Analytics application, follow these steps:

Step - 1: Click on the app drawer icon in the top right corner of the screen.

Step - 2: Click on the Analytics icon within the app drawer.

How to Update the Tracking Period?

Finally, you can easily track your performance by updating the tracking period in the top right corner of the page.

Click on it to see a mini-menu where you can select the specific period for your analytics to display. You can click on any of these preset periods from the left side column.

Final Words

Metrics reporting is inevitable while improving your marketing campaigns. It allows you to assess your campaign performance and achieve your business goals.

Each analytics and tracking tool in DashClicks' Analytics app features unique metrics and in-depth customization tools. It's instrumental in ensuring high precision while tracking your performance.

DashClicks' automation tools simplify your life through easy integrations with numerous tools and software programs. Sign up today if you want to achieve your business objectives with more precision and certainty.

Many businesses fail because they have no idea about their overall health, strategic direction, or the ability to achieve their goals. Your success lies in your ability to measure your performance in different areas of your business.

KPI (key performance indicator) is a measurable expression companies use to achieve the desired results in different areas relevant to their daily business activities.

With the help of the correct KPIs, you can solidify your strategic plan and know exactly where to focus. Monitoring KPIs is akin to an annual full-body health checkup of your organization. It helps you identify the loopholes and plug them in.

Cost per acquisition, customer lifetime value, traffic, page likes, followers, bounce rate, search engine rankings, and profit margin are some KPIs businesses use to evaluate their performance in different areas.

Value Added by KPIs

KPIs deliver value by helping you achieve the following things:

• Clarity: It helps you paint a clear picture of your strategy. KPIs provide you with the stats in an easy-to-understand manner.
• Focus: They allow you to focus on essential areas that require immediate attention.
• Improvement: It helps to monitor your progress towards your coveted goals.

The insights you get through KPIs also help you tweak budgets, manage teams, and create new products.

Image Source

What Is KPI Monitoring?

To ensure your agency’s growth and success, you need to track your most crucial metrics by KPI monitoring. It tells you where you stand and what you should do to achieve your goals.

It helps you:

• Identify your realistic business goals and achieve them, whether it’s selling products, improving processes, or boosting monthly subscriptions.
• Identify the most feasible options and best practices for your business, such as the best marketing and social channels.
• Optimize the processes and maximize your marketing ROI to improve future campaigns and replicate the success of the most profitable campaigns.

The KPIs You Should Monitor

DashClicks’ dashboard displays almost everything you may need to measure your business’ performance using the most crucial data points. Use your discretion to choose the most suitable KPIs for your business.

Make a judgment call to see which KPI examples apply to your business and track them accordingly.

A. SEO KPIs

SEO is a skill to master, and it needs to be appropriately done over a few months consistently. Otherwise, it won’t yield any results.

It will help if you put in a lot of effort to attract quality leads through SEO. Create quality content that is unique and engaging to win over your competition.

Use DashClicks’ Analytics tool along with Google Analytics to achieve the best results for your SEO campaigns. Here are some of the SEO KPIs you can track:

• Organic traffic
• Time on page
• Landing page visits
• Number of quality backlinks
• Search engine rankings

Monitoring SEO Campaigns

This screenshot explains how you can track your SEO campaign in the DashClicks dashboard. All you need to do is click on the SEO tab from the Analytics app, which you can fetch from the app drawer.

It displays all the campaign data with prominent SEO metrics.

B. Sales KPIs

Low-quality leads are a familiar problem marketers face. You need to align your marketing and sales teams to achieve high-quality leads. It will work wonders if you can also align customer support and the product development teams.

Here are some sales and revenue-related KPIs you should monitor:

• Customer lifetime value (CLV)
• Sales revenue
• Profit margin
• Cost-per-transaction (The average cost of a single transaction)
• Cart abandonment rate (specifically for eCommerce websites)

C. Social Media KPIs

Social media KPIs are crucial for those brands that attract a sizeable clientele from social media. They also have lots of dedicated followers on social media. It’s assumed that social media has a minimal direct impact on sales, as it’s primarily meant for marketing. Google recognizes social media as a significant ranking factor, so along with SEO, it can do magic for your sales.

To achieve these, you need a better performance in social media metrics such as lots of impressions, likes, and comments. It would help if you also had numerous followers and a highly engaged audience. It increases your brand’s exposure and helps more people know about it.

You can pay attention to the following metrics:

• Followers and Page likes
• Engagement rate
• Reach and impressions

How to Monitor KPIs?

Consolidating data from different channels is tedious, but KPI monitoring tools help you do it faster.

Using the DashClicks platform with a single dashboard, you can quickly view all of your campaign data in one place here.

First, go to the DashClicks Dashboard and:

App Drawer in the DashClicks Dashboard

• Integrate with your chosen data sources
• Open the relevant app from the app drawer
• Select the most crucial metrics
• Drag and drop as you wish

Steps to Monitor KPIs for Your Agency

Here is a three-step procedure to use your chosen KPIs to achieve your business goals.

Step 1: Identify the Most Relevant KPIs

Requirements vary from business to business; hence, identifying the most crucial metrics becomes essential to measure your success. For different companies, there can be different relevant metrics such as traffic, cost per acquisition, outbound sales, and leads, etc.

However, CPC, ROI, and campaign performance are the three most relevant metrics for marketers.

The next step is to know just how well you should perform for each metric to meet your business goals. For example, you might need 40 new customers for your premium subscription plan to break even. It entirely depends on your business type and current situation.

Step 2: Identify the Best Marketing Tools

Thanks to white-label platforms like DashClicks, you can easily plug in KPIs and track them via dashboards. For example, with DashClicks' central dashboard, you can access many apps such as Deals, Analytics, Inbound, and Contacts to manage your sales pipeline.

You should consider the following factors before you choose a marketing tool:

1. Pricing: Buying numerous expensive marketing software can be disastrous for your marketing budget. If you sign up for the DashClicks platform, you can get all the necessary tools for a reasonable and affordable monthly subscription fee.
2. Features: Before buying a marketing tool, make sure it’s feature-rich and has the monitoring features you are looking for, such as a central dashboard and split testing, etc.
3. Integrations: Third-party integrations become crucial in certain situations. Also, ensure that the software you’re buying integrates with your existing tools.
4. Users: Check the number of users it allows and if you need to pay a monthly fee for extra users.

Use the trial period to see if the tool works fine for you, including the integrations and user additions.

Step 3: Optimize With Your Findings

Once you’ve set the KPIs, defined your goals, and bought a new tool, it’s time to see whether you can track your performance with the data provided by your software.

Again, there are two scenarios – underperformance and high performance.

1. Underperformance – If you fall behind your KPIs, you need to check what’s causing this to happen. Can an automation drive or additional sales training solve the problem? Or do you need to rework your sales and marketing strategy altogether?
2. High Performance – If you are performing fine, it isn’t the time for being complacent but to get to work! Determine the factors leading to your performance and optimize them to strive for even better performance.

Final Words

Identifying and tracking your most relevant KPIs gives you Nirvana if you want to ensure that your agency is on the growth path. Many businesses fail because they are unable to track whether or not they are on the right path.

Figure out what metrics are game-changers for your business. Is it CPC, ROI, search engine rankings, traffic, or campaign performance?

Then, search for the best tools and platforms online. If you run an agency, a white label platform that offers analytics, sales pipeline management, lead management, CRM, project management, and a single dashboard can be the best option for you.

Avail free trials to shortlist the best platform for your needs and get your team onboarded. Later on, you can also integrate other tools you use.

You can try DashClicks for free. It's specially designed for digital marketing agencies to scale faster and better.