For businesses that are in multiple areas, ‌managing local SEO efforts across these different locations can be a challenge. A strong presence on local search engine results pages (SERPs) is necessary for businesses to gain more exposure and visibility among potential customers. However, having multiple locations requires taking extra measures for the successful scaling up of local SEO efforts.

In this blog post, you’ll learn about the strategies that will help you maximize your reach with popular search engines like Google so your business can easily find success throughout all its respective markets!

1. Establish Your Online Presence With a Website That Is Tailored to Each Location

In today's fast-paced digital world, establishing a strong online presence is a crucial factor in achieving success for businesses of all sizes. It is where creating a customized website for each location plays a prominent role.

By tailoring your website to have multiple location pages, you can better cater to the unique needs, preferences, and cultural nuances of your target audience, fostering a sense of familiarity and trust among potential customers. This localization strategy goes beyond merely translating content into different languages. It involves adapting your brand image, communication style, and product offerings to resonate with each market.

Thus, on your journey to global expansion, remember that crafting a tailored website for each location is the key to making a powerful impact and setting your business apart in an increasingly competitive landscape.

Image Source: LocaliQ

2. Create Dedicated Pages for Each Location

Businesses need to provide their customers with comprehensive and easily accessible information about each of their locations. Developing dedicated pages on the company website for each location not only serves as a professional display of crucial details such as addresses, phone numbers, and email addresses but also presents an opportunity to engage potential clients in a more personalized manner.

By incorporating aspects such as images of the facilities, staff profiles, and customer testimonials, businesses can create a welcoming virtual environment and encourage visitors to engage further.

A well-designed website page plays a critical role in enhancing customers' experience and fostering loyalty through streamlined and tailored communication.

3. Optimize the Content of Each Page With Local Keywords

Optimizing your website pages and content with localized keywords is crucial for businesses targeting specific geographical areas. Localized keyword optimization helps boost the search engine rankings and visibility of your website, thereby increasing the likelihood of it being discovered by potential customers within the vicinity.

This professional tactic entails thoroughly researching and identifying local keywords relevant to each location that your business serves and skillfully weaving them into the content of every page.

By incorporating locally focused keywords seamlessly into your content, you can capture the attention of regional search engine users and improve your chances of generating meaningful leads ā resulting in stronger connections with your target audience and sustained business growth in each of your targeted locales.

Image Source: MindstreamMedia

4. Utilize Geo-Tagging on Images Used Across All Web Pages and Social Media Profiles

In today's digital era, it's crucial to employ innovative strategies that increase engagement with your audience and enhance your online presence. One such technique is geo-tagging, which involves attaching geographical information to your images, whether they are on your website or social media profiles and posts.

By utilizing geo-tagging, you can improve your local search engine rankings and connect with your target audience on a geographically local level.

It drives user interaction and fosters a stronger bond between your brand and its community. Geo-tagging helps in retaining and captivating the attention of your audience with locally relevant content, thus propelling the overall growth and reach of your online presence. Embracing and implementing geo-tagging in your digital assets is vital for amplifying engagement and cementing your position as a market leader.

5. Leverage Google My Business Profiles for All Locations

These days, companies must leverage every opportunity to enhance their online presence. One such indispensable method is utilizing Google My Business profiles for all your business locations.

By setting up and optimizing these profiles, you are essentially boosting your organic visibility on search results, which in turn attracts potential customers and increases your reach.

Remember that Google is often the first point of contact between a customer and a business, so maintaining an accurate and comprehensive profile showcases your company's professionalism and dedication to seamless user experience.

It also allows you to keep important information, such as addresses, contact information, and operating hours up-to-date, ensuring customers always receive a first-rate experience when interacting with your business online. Don't miss out on this incredible opportunity to expand your brand's influence by optimizing your Google My Business profiles for all your locations today.

Image Source: Business2Community

6. Implement a Strong Hyper-Local Link-Building Strategy to Point Toward Multiple Store Locations

Implementing a strong hyper-local link-building strategy is essential for businesses with multiple store locations. By focusing on a targeted approach, businesses can establish a strong digital footprint, signaling that their local store offerings are reputable and relevant to the community.

Establishing high-quality local link-building tactics enables businesses to boost their online visibility, reach a wider audience and ultimately drive more foot traffic to their physical store locations.

To achieve this, it is critical to collaborate with local influencers, engage with regional press, and create unique, locally focused content that highlights the brand's commitment to the local community.

Image Source: SearchEngineLand

This approach shows the collective strength of businesses' multiple store locations and bolsters their relevance in the eyes of both search engines and potential customers, setting the stage for long-term success.

How DashClicks Can Help Target Multiple Locations?

Still having trouble getting started with your local SEO for multiple locations? Don't worry, we have got you covered! With DashClicks' highly-rated white label SEO services, you can easily rank your business on the top of local search results.

With its array of targeted solutions, DashClicks can help you reach potential customers in your area, monitor and improve your online reputation, create and optimize content for local search engine results pages (SERPs), and more.

From optimizing your listing pages for local searches to helping you run effective local advertising campaigns, DashClicks can assist you every step of the way, making it easier than ever to get ahead in today's hyper-competitive digital landscape.

With DashClicks, you can significantly improve your local SEO performance and get the most out of your online marketing efforts. Give it a try today and unlock the potential of local search engine optimization!

Wrapping Up

Overall, scaling up your local SEO efforts across multiple store locations is no easy feat. It requires a certain level of attention to detail and dedication. However, with the tips given above, you can start ensuring that your business's visibility increases across all regions and improve local SEO results.

Establishing a web presence for each location through dedicated pages and optimizing their content with local keywords is essential. Leveraging Google My Business profiles can further boost organic visibility in search results while geo-tagging images and posts on social media helps establish credibility too.

Lastly, implementing a strong hyper-local link-building strategy to point toward multiple store locations should not be neglected either. By utilizing these steps effectively and consistently, you will see positive results for your local SEO efforts over time!

We can all agree on one thing ā Google has continually improved and optimized the manner in which search results are shown to a searcher. Rich results are a great example of this. All thanks to Google's rich results, web pages now have the chance to show more information in search result snippets.

Basically, Google's rich results include extra information about a web page based on the type of content it includes. For instance, a product page might show up along with price and reviews. A blog article, on the other hand, might show up with its publish date and an image.

If this is something that intrigues you as a marketer, keep reading to know more about the importance of rich results, their types, and how to enable them for your web pages.

What are Google's Rich Results?

Let's take a closer look at rich results.

Rich results are designed in a way to highlight important information. Their prime goal is to inform the searcher. They even reduce the guesswork for Google as the search engine is able to learn about a page's purpose in the most accurate manner.

Now, you may be wondering, where do rich results appear?

They are displayed right above traditional text results, at the so-called position 0. If you get featured in rich results, it's highly beneficial for your business. After all, it's a coveted position many businesses vie for!

Image Source: Backlinko

What Are the Advantages of Rich Results?

If you get featured in a rich result, you'll be the first thing searchers see after they make a search, even if you aren't ranking in the traditional results. Pretty cool, isn't it?

Also, here’s how rich results differ from basic search result snippets:

• Increased User Engagement: Rich results display more than just basic information about a page’s content and are more relevant to the searcher’s query. This helps searchers fathom exactly what they will get to know upon clicking your page. As a result, you get to divert more engaged users to your website and reduce the bounce rate.
• A Boost in Click-Through Rates: Rich results are made to stand out and help searchers get their answers more quickly. This can increase the likelihood of a searcher visiting your web page.
• Improved Rankings: Search engine algorithms see high click-through rates as a great sign, often rewarding you with an increase in your website’s rankings.

Types of Rich Results

1. Featured Snippets

A type of enhanced search result, a featured snippet usually appears at the top of search results.

There are different types of featured snippets. You may already know about the paragraph format. Other types include a list or a table featured snippet that can show up when you conduct a search on Google.

2. Knowledge Graph Cards

Knowledge graph cards are often associated with an organization or a business. These are the large cards that appear on the right of the SERPs. These don't require structured data to be displayed (but structured data can certainly help).

Google takes information for the knowledge graph cards from different sources, including Wikipedia, your GMB account, news articles, etc.

3. OneBox Results

OneBox is the immediate answer you get for very specific queries. You can see them appear at the top of the SERPs. For instance, you can see this type of rich result when you ask for a translation or simply search what time it is.

Image Source: Seobility

4. Discover Results

When you swipe right on your mobile device and see a few stories based on your recent searches, these are called Discover results.

Note: You can see Discover results on Android devices only.

5. Frequently Asked Question (FAQ)

An FAQ rich result has a list of questions and answers on a certain subject. The indexed pages that implemented the FAQ rich result schema for their content are the ones Google pulls these answers from.

6. How-To

A How-to walks users through a series of steps to complete a task utilizing text, videos, and images.

7. Reviews and Ratings

Do your customers regularly rate your products and services? If yes, you can collect and mark them as reviews or ratings with Schema.org/Review. This will help search engines identify your product reviews and even display them in the search results for products/services similar to yours.

How To Enable Rich Results?

Google's rich results rely on the use of structured data on a page. Most often, this is in the form of schema.org markup within your site code, either in microdata or a JSON-LD format. To make your content eligible for rich results, you need to use proper markup and include every required field.

To understand how structured data works and read guides to implementing it, click here. Remember, you need to implement structured data properly to appear in rich results. You can even check Google's structured data guidelines to learn about the implementation requirements.

Or, you can simply implement these steps to maximize your chances of getting rich results!

1. Check the Types of Rich Results and Select the Right One

When it comes to rich results, understanding the available options is vital to select the right type for your content.

We have already discussed the different types of rich results in the previous section. You can read the Google Search Gallery to check out all the types as well.

2. Check the Guidelines for Rich Results

Open the Google Search Gallery to view the requirements and guidelines you need to follow for each type of rich result. These concern the content requirements, tips, and technical guidelines needed to increase your chances for appearing in rich results. We also recommend going through the general structured data guidelines.

Note: The Search Gallery listing for any type of rich result displays which Schema types and properties are needed. So, be sure to check it out.

You also need to go through the Schema documentation to know what information and input you need to add.

3. Create a Schema Markup

Structured data's standard vocabulary is Schema.org.

You can implement schema on web pages in RDFa, JSON-LD, and Microdata formats. Out of these, JSON-LD is the most recommended format.

Note: JSON-LD is case-sensitive, so ensure to pay attention.

There are a few ways to create a schema markup. We take you through a few:

A. Manually Create Schema Markup

If you decide to manually create markup, Google has a Structured Data Codelab that sheds light on how to implement the markup yourself.

These essential resources, Google's Search Gallery and Schema's documentation, will come in handy.

B. Using a Markup Generator Tool or Plugin

Some tools also help in automatically generating structured data markup. They also eliminate errors and typos and save a ton of time. Here's a closer look at these tools:

i. CMS Plugins

You can try the following SEO plugins which include the structured data feature (if you are using WordPress):

• Rank Math
• Yoast SEO
• All In One SEO

You can also select a tool from a variety of schema WordPress plugins, such as:

• Schema & Structured Data for WP & AMP
• Schema

Tip: For Drupal, check out the Schema.org Metatag. And for Shopify, browse tools in the Shopify App Store.

ii. Markup Generator Tools

You can also use a markup generator tool and add the code to your website manually.We suggest you use Google’s Structured Data Markup Helper.

The markup helper asks you to highlight the relevant images or text strings (instead of copying and pasting or typing the correct information).

If you are unable to add any element by highlighting, add them manually by clicking on the ‘Add missing tags‘. On the right side, scroll down to the bottom of the markup and you will see the ‘Add missing tags’ option.

The tool allows you to choose between Microdata and JSON-LD. Once you select the format, you can download the code.

4. Add Your Markup To Your Site

To add markup to a page, you can use the CMS plugins ‘Rank Math’ and ‘Schema & Structured Data’ for WP & AMP.

Or, you can place the code in your website manually.

Include JSON-LD inside the <script> tag and place it either in the <body> or <head> of the HTML code.

Image Source: Backlinko

Note: You can also implement structured data with Google Tag Manager. This is a supported method to add structured data using JavaScript.

How To Test Your Markup?

You can know if your page is set up for rich results in a proper manner via these two methods:

• Using Google's Rich Results Test.

• Checking in the Google Search Console. In your Google Search Console account, visit the “Enhancements” menu. Here you can check for any type of rich results set up on your site.

Remember, after any structured data has been put in place, it can take two or more weeks to see rich results pull through. You need to note something else here too. Even if your pages are using structured data properly with all the required fields, it is not necessary that they will show up as rich results.

How to Optimize for Rich Results?

Optimizing your website to show up in rich results can increase your traffic and ranking. Here are some tips you can follow to do that:

1. Provide a high-quality on-site experience to users who click through to your website. You can ensure this with quick loading pages, in-stock products, the latest information, and an intuitive user experience.
2. If you are set on a specific rich result, ensure that the format of your content matches what’s ranking at the moment (it can be a long-form article, a listicle, a slideshow, or an FAQ page).
3. Ratings and reviews are typically included in rich results and can increase the likelihood of your site showing up at the top of searches. Hence, ensure you build up positive reviews as they  help users trust your site.

Conclusion

Rich results help boost the visibility of your web pages in search results. They also help you grab the attention of your target audience and increase the likelihood of them visiting your website.

If you, too, wish for your pages to show up in rich results, ensure your structured data is compliant with the guidelines Google has set for rich results. Also, take steps to optimize for rich results.

We hope this guide helps you get started with rich results. Now, it's time to get to work and implement what you've learned!

A bounced visitor is a colloquial term for users who quickly leave your website and never return. Unfortunately, it often surfaces as a disgusting problem for digital marketers. When users don't find what they are looking for on your website in the first few seconds of landing, they bounce ā and so does all the marketing value you could have gained from them. Luckily, a step-by-step process can drastically reduce your website's bounce rate.

What is Bounce Rate?

The bounce rate is the percentage of your site visitors who spent a few seconds on it and then left. Usually, they view only a single page. Bounce Rate is an important metric to consider when evaluating the success of your website.

The higher your bounce rate, the more people are quickly turned off by your website content. Using this metric, you will easily determine which pages on your site aren't attracting visitors.

Remember: A bounce is a single-page session to a website.

How to Check Bounce Rates?

Here are the different ways to check bounce rates based on various factors through Google Analytics:-

• Behavior > All Pages > Bounce Rate (see which pages have higher or lower bounce rate)
• Acquisition > Channels > Bounce Rate (see what type of traffic has the lowest bounce rate)
• Acquisition > Source/Medium > Bounce Rate (see which referral mediums have the lowest bounce rate)
• Acquisition > AdWords > Campaigns > Bounce Rate (see how your AdWords campaign fares when it comes to bounce rate)

Why Should You Care About Bounce Rate?

The bounce rate is important because a high bounce rate percentage is directly linked with a low conversion rate. In addition, a high bounce rate may negatively impact your clients' website rankings on search engines as it indicates a low-quality user experience.

The good news is that once you determine your client's bounce rate percentage, you can implement plenty of tactics to entice visitors to stay longer and, ideally, make a purchase.

What's a Good Bounce Rate?

According to HubSpot, a good bounce rate was estimated to be anywhere between 26% to 40%, though it depends more on the industry.

We can assign no standard numerical value to a "good" bounce rate as it's a variable factor. Your client's site objectives and the business they are in can impact the bounce rate. However, a bounce rate that exceeds your client's industry average can be a red flag.

Image Source: Siege Media

Sometimes, your website provides instant answers to user queries such as Questions Answer sites like Quora, and websites that provide information on currency rates, stock market updates, weather updates, etc. Here a high bounce rate is obvious and not bad, as people quickly find what they want.

However, it's only true for some queries a user enters into a search engine. People often leave the website because it provides them with information about bananas when looking for apples. Irrelevant content can aggravate the bounce rate. It may also happen when the website is a bit difficult to navigate.

So, there is no such thing as a "good" bounce rate. The metric is highly variable and depends on multiple factors. However, you need to monitor it constantly and set a benchmark so that you can track your progress.

Tips to Improve Your Website's Bounce Rate

A page's bounce rate is the percentage of visitors leaving the page without interacting. It indicates that your content is not engaging visitors or meeting their search intent.

High bounce rates may indicate problems with the site's content, such as unclear navigation, broken links, or a lack of compelling content. They may also suggest that users need help finding what they are looking for quickly enough.

How to Improve Bounce Rate?

If you've done everything in your capacity but still can't deal with this annoying issue, check out these 13 tips.

1. Optimize Your Homepage & Use Google Analytics

The homepage is usually the first place a visitor goes to on your website, so it should be fully optimized to capture their attention and direct them to the desired action.

Avoid unnecessary clutter and keep your homepage concise and to the point. Ensure to include the most important content up front. Try to keep the homepage's length below three scrollable pages.

Make it visually appealing and easy to read by breaking up long blocks of text with subheadings, bullet points, and short paragraphs.

Google Analytics is one of the best tools to start with. You can also use the DashClicks Analytics App, which integrates with numerous platforms and analytics tools to provide a vivid and clear picture of your website's performance.

2. Add a Call-to-Action (CTA)

Don't forget to add a call to action on every website page. CTA is a chance to engage a customer who is about to leave your website.

What's a Call-to-Action (CTA)?

CTA is an action the webpage's visitor can take, such as clicking a button to receive more information or make a purchase. Research has shown that adding a call-to-action to the bottom of each page increases conversion rates by more than 30%. According to a MixPanel study, including one clear CTA in emails boosts clicks by 371% and sales by 1617%.

If they're interested in your product, inform them where to buy it. If they want more information, tell them how to contact you. Whatever you want visitors to do, make it obvious with your CTA. Follow these tips to keep those bounced visitors from leaving your site. By addressing these issues, you're sure to win over more users and keep them returning for more.

3. Improve Your Website Design and User Interface (U/I)

Use an effective website design that is both user-friendly and visually appealing. Make navigation easier, so the visitor can find what they are looking for in a minimum number of clicks. Overall, the content and design should be so engaging that the visitors stay on your website for some time. Deliver relevant information on the landing pages to boost conversions.

Your website is a key factor in your success. It shouldn't be outdated. Your website needs to be professional, engaging, and easy to use in today's digital world. It should represent your brand and drive traffic to your site.

Agency Tip: You can use our Sites App to design professional-grade websites that are designed to load faster, rank higher on search engines, and engage visitors with the right content and design. These websites are developed using niche-based templates and are content ready. All you need to do is inject your clients' contact & business information and logo into the software, which will provide you with the complete website in a few seconds. To create bulk websites, you can use our InstaSites App.

4. Develop a Responsive Website

A website that is not responsive can turn potential customers away. Implementing a responsive website design will increase your online traffic and sales. A responsive website will look the same on all devices, making it easier for people to do business with you no matter what they use.

Companies are now noticing the importance of a mobile-friendly site. Customers who visit your site on their phone or tablet will see an optimized design for their device. Statistically, more than 50% of internet traffic comes from mobile devices, and nearly 60% of all purchases are made from them.

5. Use the Right Keywords

Keywords are the bedrock of any successful content marketing strategy. First, you need to perform a brief research and then identify what keywords you want to rank for. It must include both short-tail and long-tail keywords. You should then tailor your content on a page-by-page basis to fit those keywords in a natural way that provides value to the reader and is relevant, given the context. You should also find the keywords people use during voice searches.

6. Create a Seamless User Experience

Users will look to interact with your site in a way they're comfortable, but if the flow to accomplish tasks is awkward or interrupted because of broken links, etc., they'll bounce without thinking twice.

What can you do to resolve this?

Check your site's usability: Conduct user testing to ensure your site is easy to navigate and use.

Pro Tip: Make sure your website loads quickly, as a slow-loading website will increase the bounce rate and decrease time on site. According to Maura Monaghan of Website Builder Expert, even a one-second delay can drop conversions by 4.42%.

7. Develop Quality Content

Without engaging content, you won't make it through your funnel's first step. In the absence of quality content, bounced visitors will likely click away before even seeing what you have to offer. On the flip side, a high bounce rate could also result from a high click-through rate ā but the users don't stay long enough to find out. This problem is called a "false exit." To resolve it, make your value proposition clear and concise. Also, follow up with the right messaging to bring back users to your website.

Remember: Bounced visitors aren't necessarily lost customers ā they aren't ready to buy yet.

Pro Tip: Use videos and images to boost engagement. Visual content can be highly engaging if used creatively to offer value to your clients and educate them.

8. Determine the Root Cause of Your Bounce Rate

You've improved the website usability and design and added engaging and mobile-friendly content, but your bounce rate remains high. In such a scenario, you need to determine the root cause of the problem before moving forward to fix it.

Check your site's analytics. You can also use the DashClicks Analytics app. Also, ask a friend to glance at your site and tell you what they think is causing them to leave quickly. Another option is to use emotional triggers. These can help you determine what, if anything, is spurring people to go.

Remember: You may need a lot of time and effort to eliminate every cause for a high bounce rate. So, you should focus on the most pressing issues and implementing solutions.

9. Don't Overload Your Site With Ads

While ads are a great way to make money from your site, they can also frustrate visitors. If they are placed to take over your screen and make it impossible to view the content you came for, you've got a serious problem. Avoid pop-ups and auto-playing video ads that can annoy those seeking information. If you have ads on your site that trigger a high bounce rate, try using fewer of them, and make them less annoying and distracting.

Image Source: Opera Blogs

10. Use Animations and Transitions

Modern websites use animations and transitions to navigate between pages, a significant advantage in today's internet landscape in terms of user experience. Try to use animations and transitions that make sense and move your users from one place to the next without confusion.

11. Don't Make Users Hunt for Key Information

The key information about your products and services should be easily accessible on your website. Also, ensure that your company name, address, and contact information are easy to find. Users want to know who they're dealing with and don't want to spend time hunting around for it.

12. Don't Surprise or Shock Users With Unexpected Behaviors

Remember that unpredictable behaviors you display on your site can cause users to leave. If you have the following things, you may lose visitors.

• Unexpected animations or transitions
• Content that is out of order
• Difficult to read content

13. Test, Then Test Again

So, you've implemented all the tips above, but your bounce rate is still high. What now?

Remember, standard solutions don't always work. That's why it's important to test, test and test again. Once you find the best solution for your situation, make it a priority to keep your site clean and updated. You'll lose visitors if your site is cluttered, outdated, or otherwise difficult to use. Stay on top of the alerts in your analytics to detect issues before they become serious problems.

Final Words

Generally, a high bounce rate is not a good thing. We have given a lot of tips above to address this issue. Still, if you are stuck and a high bounce rate continues to frustrate you, use DashClicks Analytics App to figure out the possible reasons. Perform a competitor analysis to see what's going wrong and what your competitors are doing to minimize the bounce rate.

To develop trouble-free websites, use our Sites App or InstaSites App (for building bulk websites.) You can create and manage your websites using our white-label drag-and-drop builder for agencies without IT or coding knowledge. Edit these websites with our CMS like a breeze and handle many such issues without having to contact the developers.

Today, the most successful strategies can be seen taking an integrated approach. The biggest example of such a strategy is the integration of both your SEO and PR (public relations) efforts.

Now, you may wonder ā SEO is about rankings, while PR is about the management of a brand's image. What can they possibly do together?

Well, as digital marketing strategies continue to evolve, the lines between the actions and objectives of different teams have started to blur; SEO and PR are no exceptions to this. Both can work hand in hand to expand the online impact of one another.

In other words, here's what we are talking about:

When it comes to moving ahead in the competitive business landscape, online presence and performance are both top priorities for a business. Therefore, pairing your SEO content strategy with your PR efforts can definitely work as a winning combination. When SEO and PR work together in tandem, every message of your brand can capture attention, resulting in greater online visibility, increased brand awareness, and a potential boost in sales.

In this post, we take a closer look at how both SEO and PR can work together and how a solid SEO PR strategy can benefit your brand. Let's begin:

What is PR?

PR is the set of strategies and techniques associated with managing how information about a company or an individual is disseminated to the media and public in general. The principal goals of PR are:

• Maintaining a brand image.
• Disseminating crucial company events or news.
• Putting a positive spin on any negative event.

PR can occur in the form of a company press release, social media posting, news conference, interview with journalists, and much more.

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Also, do you know what PR professionals are skilled in?

Creating content that captivates the audience, generates buzz, or becomes newsworthy.

What is SEO?

SEO, short for search engine optimization, refers to the optimization of websites and pages so that they are easily found via Bing, Google, and other search engines.

Simply put, SEO is when you take steps to help a content piece or website rank higher on Google.

Why Is Digital PR Important for SEO

You may already know about traditional PR (newspapers, television, magazines, and radio). But in this post, we are going to talk about the importance of digital PR to SEO.

Digital PR tries to build and establish a trustable brand reputation online, which gives a push to your SEO efforts too. After all, both PR and SEO are about developing authority in some or the other way.

Here’s more on how digital PR benefits SEO:

• Digital PR helps SEO by offering opportunities for valuable mentions and backlinks across multiple channels and mediums. A vital key to increasing organic search rankings is high-quality links, and PR can help provide the same.
• PR also increases awareness of your brand, management, offerings, and company. This, in turn, helps build a solid reputation and authority for your brand.
• When your PR campaign is successful, the trust and authority you gain through it passes to your site. Google takes note of this because the search engine always wants to show its searchers trustworthy, high-quality sites in SERPs.
• Digital PR concentrates on social media and influencer outreach, often resulting in links back to your brand and offerings. The result of it all? You reach more people and build your audience. It can increase your SEO and rankings as well.

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How SEO and Digital PR Can Work Together?

Now that we have established how digital PR can benefit your SEO, it's time to double the impact. For this, you need to look for ways to integrate SEO into your PR activity. Here are some SEO PR tactics that help do the same:

1. Use Keyword Research

Something that forms a huge part of an SEO strategy is keyword research.

What is it really?

It is the process of identifying those phrases or words that individuals are searching for. The ones you choose are linked in some specific way to your brand, its offerings, etc.

Keyword research and usage helps a brand produce content that holds relevance to their audience. This, in turn, helps increase the chances of the brand's website achieving a higher ranking in the SERPs.

Now the catch here is, you can provide a list of your research keywords to your PR professionals so that they integrate them into their content too. This way, you utilize keyword research to integrate SEO in your PR activities.

2. Concentrate on Earning High-Quality Links From Digital PR Campaigns

Developing great digital PR campaigns demand effort and time on behalf of your PR team.

The good news is, with every effort your PR team makes, you can let your SEO soar too.

How?

One SEO PR tactic you can follow is to focus on gaining high-quality links from your digital PR campaigns.

Links that result from these campaigns, such as the ones included in renowned news sources, lead back to the landing page of your site.

These links help strengthen your brand's authority, resulting in increased rankings on SERPs.

Interestingly enough, digital PR is a clear winner when you talk of link building tactics. Take a look at the pie chart below:

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3. Request Links

A lot of times, when a blog or a news site mentions your events, offerings, management, or brand, they may not include a link back to your site.

If you notice this, you can ask your PR team to contact these blogs and sites and request them to include a link back to your landing page.

But how will you if someone mentions an element of your brand in their content?

It's fairly simple. You can use Hootsuite or Social Mention for the same. Or, you can set up Google Alerts (ideal for small businesses).

4. Collaborate on Content

To integrate SEO into your PR activity, bring both your SEO and digital PR teams together to collaborate on content. It will enhance both your brand's image as well as boost rankings.

How, you may ask?

For instance, both the teams can work on creating interactive content, and then the PR team can get in touch with influencers to help spread the word about your brand's offerings.

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5. Focus On Off-Page SEO

Off-page SEO is another important element of a solid SEO strategy. It is linked with the actions you take outside your site in a bid to improve your SERP rankings. An example of such an action is link-building.

The great thing is, you can obtain better links by combining your PR knowledge with SEO.

For instance, PR teams often build relationships with famous bloggers and social media influencers with a huge following. Your PR professionals can encourage these bloggers and influencers to share links to your site with their subscribers, dedicated fans, and followers. These links can make your website appear more trustable and authoritative to the search engines, which will, in turn, lead to an increase in your rankings.

Analyze Your SEO PR Activity

Tracking, measuring, and analyzing your SEO PR activity is important to know if you need to re-strategize. It also helps see what's working for your brand.

To check if your tactics are working or not, determine which KPIs and metrics you will track. Select the ones that shed light on what you should know and also help in making improvements to your future campaigns.

Examples of such metrics include:

• Keyword rankings
• Backlinks
• Organic website traffic
• Number of referring domains
• Click-through rates (CTRs)
• Domain authority

Now, the question is, how can you obtain these metrics? Use a free online tool called Google Analytics.

We also recommend that you use DashClicks' Analytics app. It helps you monitor and report on all your marketing campaigns in a single place. You can easily check granular data insights on this best-in-class white label reporting software.

DashClicks White Label SEO Services

Are you a digital marketing agency that lacks the time or the resources to provide result-driven SEO services to your clients? If yes, then you can consider hiring DashClicks' white label SEO services. If you choose these services, you can get your client's site ranked at the number one spot for different search terms in Google.

Wrapping It Up

So far, it's easy to see how SEO and PR can work together as teammates when it comes to gaining positive results for your brand. Ensure you utilize keyword research, focus on building backlinks to your site, and collaborate on content marketing efforts to combine digital PR and SEO. It will help you expand your audience and increase your rankings on SERPs.

Lastly, don't forget to analyze your results. This will help you know what's working and what needs re-strategizing. Good luck!

Have you ever experienced a sudden drop in SEO ranking?

You've struggled so hard to rank your pages at the top of the search engines and now you sit and watch your hard work going down the drain.

The huge organic traffic drop from Google is due to the Google Algorithm Update (also termed as a Google Core Update).

The thing is, Google makes major modifications to the search algorithms and systems many times a year. The reason it keeps updating its search algorithms is to simply offer more authoritative and relevant content to its searchers.

In this post, we'll discuss what you should do after a Google Algorithm Update. You will also learn the best practices to follow in case you see huge fluctuations in Google SERP positions and a drop in organic traffic from Google.

Let's dive right in:

How to Check if A Google Algorithm Update Has Affected Your Website?

Before you start taking steps to recover your site after a Google Algorithm Update, you should wait for at least a few weeks for the update to completely roll out.

We say this because Google can also decide to reverse the modifications in the update. If this happens, your site can recover without you having to take any measures from your end.

In case your site doesn’t get recovered, here are the initial steps you should take:

1. Add your website to Google Search Console and SEMRush to monitor the change in SERP positions for your keywords.
2. Create a list of pages that show a decline in traffic and SERP rankings.
3. Jot down the keywords you have lost, or those which went through an unexpected drop in SERP rankings.
4. Now, search the primary keyword of every web page and check which site gained a better SERP ranking.
5. Create a list of all the winners and losers in the Google Algorithm Update.
6. Also prepare a list of all the mistakes and differences you can find. This will help make further evaluations or any necessary improvements.

Analyzing Drop In Your Google Organic Traffic

After you gather all the above information, you need to analyze the following:

1. Check what the winning web pages contain that your web pages don’t.
2. Check if they have outbound links to stuff you don’t.
3. Check what elements you don’t have.
4. See which Schema and links you don’t have.
5. Conduct a content gap analysis.
6. See if you need to add more relevant videos or images.
7. Check content via NLP and look for missing entities.
8. Look for missing ‘Related Queries’ or ‘People Also Ask’ queries from Google SERPs.

After this analysis, you can take the necessary steps to tackle the issues you have recognized with your website after the update hit.

Use Google Search Console

An amazing tool you must use when a Google Algorithm Update happens is Google Search Console.

Why?

This is because you can easily know when the update hit your website and how severely it affected it. Google owns this tool, so the data you will get is accurate.

Plus, here’s also some useful information you can get from the tool:

1. The amount of time it takes a user to load your content.
2. The number of people who are searching your site.

Tip: Learn how to use Google Search Console for SEO and you are set!

Use DashClicks' Analytics App

If you want to monitor and report all your marketing campaigns in one place, then you can choose DashClicks' Analytics app. When you use this app, you get a bird's-eye view of all your marketing campaigns.

The best thing about the app is that you can track your keyword performance and also view granular data insights.

Reasons for a Dramatic Drop In Your Google Rankings and How to Fix It

Different reasons can be behind an unexpected, dramatic drop in your Google rankings, such as:

1. Low-Quality Pages

The algorithm will recognize low-quality pages on your site, if, for instance, the Google Core Update that hit your site is content-related.

If the algorithm recognizes pages on your site that it considers low quality, it may demote those pages and your site rankings may then see a decline.

To recover from a content-related update, you must go through your site and delete low-quality pages that can hamper your site rankings.

Tip: We recommend you conduct a complete website content audit every month to eliminate thin content web pages. The audit will also help you recognize worst-performing pieces that you can improve.

2. Link Rot

Over the course of time, the backlinks pointing to your site begin to lose their power. This is called Link Rot.

Image Source

We suggest you build new links to your website in a consistent mannerāthis will prevent Link Rot.

3. Your Site Was Manually Penalized

Your site receives a manual penalty when Google (either its algorithm or employees) reviews your site and deems it violates Webmaster Guidelines.

You can check Google Search Console for manual penalties. Here's an example of a manual penalty:

Now, what to do in case you receive a manual penalty?

Manual penalties are mostly link-based. See if you have received the penalty for unnatural outbound or inbound linking practices and accordingly solve the issues. For example, if a lot of spammy links point to your site, do all you can to remove them.

4. Your Rivals Got Better

Sometimes, your website can see a decline in rankings and traffic even when you think the links and content are extremely good.

Why does this happen?

This is because your competitors got better.

If your rivals are building more valuable backlinks and content than you, there is an increased likelihood of them moving ahead of you in the SERP positions.

We suggest you keep a consistent check on your competitors to know what they are up to. Check what they have that you don't. If you notice that some stuff is missing, take steps to incorporate it on your site right away.

5. You Lost Crucial Backlinks

Your site may be suffering from link loss and hence, causing a drop in your rankings. Use SEMrush to check all the links you have built so far. This will help you identify any crucial backlinks your website lost.

All you need to do is enter your domain URL and select Link Building > Backlink Analytics.

Image Source

If you see that your website has lost a crucial backlink, try to recover it if you can.

But, how to recover it?

If the site is operational, email its owner and request them to embed your link again.

6. Technical Changes Were Made to Your Website

If certain technical modifications were made to your website but not carried out correctly, you would see a potential drop in your site's SEO rankings.

Examples of such technical modifications could include:

• Using a CDN (Content Delivery Network) to help your website pages load in a more efficient manner.
• Migrating your website to a new and improved web host.
• Transitioning to premium add-ons and plugins.
• Performing technical SEO.
• Redirecting an aged domain to your website.

If such technical changes have been made to your site, check if they have been correctly carried out so that they don’t hamper your rankings.

Here are some tips you can follow in this regard:

• In case you change your hosting, ensure you fix the DNS records in order to point to the right hosting. People and search engine crawlers will be able to access your site only after you execute this step.
• Your developer can forget to allow Google Bot to crawl your website. So, ensure you check this.
• Check if media-rich images that were helping SEO are still there or have been removed.

How to Recover from a Google Algorithm Update Hit?

Here are some crucial steps you need to take to recover your site from a Google Algorithm hit:

1. Check Google Search Console and identify any technical issues or any other related issues. If you find certain problems, you can go ahead and start fixing them for your site to function to the best of its abilities.
2. Ensure links pointing to other pages aren’t pointing to irrelevant or broken pages.
3. Join some SEO communities and discuss an SEO strategy that can help you counter the update. These communities may also provide you with algorithm-specific information, helping you figure out why your site suffered a hit.
4. Check if the sites you are linking to aren’t flagged as suspicious and spammy.

DashClicks' White Label SEO Services

If you are a digital marketing agency, you can use DashClicks' white label SEO services to get your client's site ranked at the top spot for multiple search terms in Google.

When you hire these services from DashClicks, the fulfillment is carried out by SEO experts. Hence, in the end you get to deliver only the best results to your clients.

Wrapping It Up

Leaving your site at the algorithm's mercy is not something you should do because then it will only result in decreased ranking and traffic to your site.

Whether the update is focused on a specific niche or is a broad core update, you need to take specific actions to tackle it. You can always recover your site from Google updates if you carefully follow the steps we discussed. After you make the necessary tweaks to your internal linking, site content, backlink profile, etc., ensure you check your web pages to see which ones went up. This will help you update your editorial/writing guidelines for future use and reference.

International trade is flourishing, so it is obvious that businesses are exploring overseas markets for expansion. To sell your products and services globally, you must implement robust International SEO strategies.

Agencies are receiving a surge in demand for international SEO Services. Native English speakers make up 17% of the world’s population, but English is a dominant language on the Internet. So, most of the keywords come from the English language. However, it also means that you must catch up on the remaining 83% of the global market.

Your choice of keywords should depend on the country you are targeting. In the US alone, people speak more than 350 languages, Spanish being the second most popular language after English. So, if you want to target diverse demographics, you must consider including other languages as well in your SEO game plan.

This article will discuss all aspects of international SEO, so you become familiar with the best practices, global SEO considerations, and steps necessary to formulate an international SEO strategy.

What Is International SEO?

When your target audience is scattered across different countries and continents, you need to go beyond your regular SEO strategy to encompass all of your prospects. It involves fine-tuning your content to specific countries and audiences with the help of technical SEO. Sometimes, it can be too complex, depending on your target country.

Let’s discuss why international SEO is so crucial in the present times.

Why Is International SEO Important?

Any digital marketer will tell you that SEO depends on many things, which is why mastering it is crucial for your online success. The diversity in the real world makes it even more complex. Leveraging this diversity can make you the undisputed leader in the online space.

Image Source: Moz

Traditional SEO aims to improve the overall website performance, but if you want to target untapped global markets, you should also be aware of international SEO best practices. Luckily, you can quickly and easily rank on SERPs by implementing international SEO because the competition isn’t that fierce.

Fundamentals of an International SEO Strategy

While formulating an International SEO strategy, you should consider the following elements.

A. Target Audience

Like any digital marketing strategy, you need to focus on data first because most successful strategies are data-driven. Google Analytics will help you tremendously in this endeavor.

Begin by identifying your target audience — where they are located and which language(s) they speak.

Image Source: I Que Lab

However, you should ensure that your business operations and target audience are compatible. For example, your strategy can backfire if you are targeting French-speaking people in France and other countries but don’t have French-speaking staff to offer customer support or handle sales queries. Similarly, if you target Chinese audiences but can’t set up an office there because of diplomatic hassles, it will not work.

B. Market Research

A quick Google search can give you a good idea about your target audience, but you cannot use it for professional purposes. If you are serious, you should conduct thorough market research to understand your audience deeper. Learn about their habits, preferences, financial condition, family values, culture, lifestyle, social orientations, legal obligations, and specific needs, if any. Together, these attributes will help you craft better marketing messages and formulate winning strategies.

C. Language

Marketers should refrain from trying to simplify language issues, especially when they are dealing with international audiences. Your SEO heavily depends on it. You should also not go by the official languages of any particular country. For example, the official languages of Canada and India are French, English, and Hindi, respectively, but people speak dozens of languages in both the countries. In some Southern and Eastern states of India, the natives don’t even understand the official language. It would help if you kept that in mind while formulating an international SEO strategy.

D. Keywords

Keywords are highly affected by language conflicts and variations. Never commit the mistake of trying word-to-word translation of the keywords into a different language. People don’t always use the linguistic equivalent of a particular search query in their language. Also, remember that there can be many cultural and local variations to a single language. Hence, you should perform due diligence and devote some time to dedicated keyword research before finalizing your target keywords.

International SEO Best Practices To Follow

Here are some of the international SEO best practices you should follow to get the best results:-

1. Website Structure

The biggest consideration while performing international SEO is having dedicated URLs, especially if you target multiple languages and diverse communities. A well-oriented website structure helps audiences and search engines identify specific web pages’ language.

This is more of a necessity than a result-driven luxury, as search engines can impose a duplicate content penalty if you don’t comply. Google may flag your localized content as duplicates of your original content if the site structure is not taken care of.

Image Source: Moz

Here are the three options you can choose from:-

i. Top-level domain (e.g., www.example.ae)
ii. Subdomain (e.g., www.ae.example.com)
iii. Subdirectory (e.g. www.example.com/ae/)

You can choose your site structure according to your client’s website and business. For example, the top-level domain, such as www.example.ae, can quickly rank on top because of its peculiar structure. But it can be a bit pricey and difficult to manage.

Image Source: Search Ministry

You can also try subdirectories and subdomains according to the strategic priorities of your client. The rules are flexible for international SEO, so you can choose according to your needs and your client’s preferences.

2.  Href-lang Tags

Website developers use these tags to inform search engines about the language and the country your website is created for. Relevancy of content is an important factor for a search engine to index and rank a website, and these tags are designed to help search engines determine it.

Image Source: Moz

If you want to reach the right audience according to their language, you can use Hreflang Tags while performing international SEO.

Here is how you can implement these tags:-

• For the English language: <link rel=”alternate” href=”https://www.example.com/” hreflang=”en” />
• For American English: <link rel=”alternate” href=”https://www.example.com/en-us/” hreflang=”en-us” />
• For New Zealand English: <link rel=”alternate” href=”https://www.example.com/en-nz/” hreflang=”en-nz” />

You need a separate link ‘rel’ and alternate variant to connect to each variation. These lengthy variations can slow down your website. So, implement them only when you have the necessary skill set. The better alternative is to use a website translation tool that automatically fixes these tags.

3. More Content Creation

When doing international SEO, be ready to embrace increased competition and boost your content volume. Since you will penetrate a different market, you need quality content from scratch. Shortcuts would not work here as your website is the only source of information for a foreign audience.

4. Language Consistency

Don’t skip or leave things out when translating your content from the source website. If you do that, it may look inconsistent and incomplete and not cast a good impression on the visitors reading your content in a different language.

Also, avoid using multiple languages on a single page. It does not bode well for your user experience. Ensure to include the navigation menu, footer, user-generated content, image alt tags, etc.

5. Translating Metadata

Since metadata is an integral aspect of SEO and international SEO, you should also translate it along with the rest of the website. These elements are just as important for search engines as visible content on your landing pages. However, you should avoid literal translation in metadata and use extensive keyword research to make it sound natural and native.

Image Source: Aleyda Solis

6. Localization

It is also an important factor that determines the success of a website. It includes the design, language, and cultural elements directly affecting user experience.

It should include removing culturally offensive content and creating additional content that matches the target audience’s interest. You should also pay attention to navigation, media components, and website design.

The ultimate objective of this practice should be to achieve better engagement and add relevant and optimized content for search engines. It will help boost traffic from the intended global audiences.

Final Words

Google is consistently trying to eliminate language barriers across the globe, and digital agencies would do better to implement international SEO. It would help if you had the right tools and expertise to develop your website in different languages to reach a broader audience for your clients. International SEO offers a great upsell opportunity for agencies, and they should grab it at any cost.