Viral Success as a Stay-at-Home Mom: Rachel Miller's Journey from Marketing to Software Creation

Rachel Miller, founder of PageWheel, shares her inspiring journey from marketing to software creation. 

Discover how she overcame the challenges and developed an efficient solution to streamline the process of generating content, sales pages, ads, and more. 

Explore her strategies for making videos go viral on platforms like TikTok, Instagram Reels, and Facebook Reels, and learn how to convert viral videos into sales.

Watch full podcast below...👇

Introduction and Background

Rachel Miller's journey to success as a stay-at-home mom is nothing short of inspiring. 

She began her career in marketing and eventually transitioned into software creation, driven by the necessity to streamline her business processes.

From Marketing to Software Creation

Rachel initially made a name for herself in the marketing world. 

Her ability to attract and convert traffic led her to establish multiple successful brands, including Moola and a media company running viral websites.

Transition to Software Creation

Rachel's transition from marketing to software creation wasn't a straightforward path. She identified a pressing need for efficiency in product creation.

Identifying the Need

With multiple blogs attracting significant traffic, Rachel realized the potential of creating her own products to replace dwindling affiliate revenue. However, the sheer volume of products needed was overwhelming.

The Decision to Create Software

Facing the challenge of creating 47 different products, Rachel decided to develop PageWheel. 

This software aimed to automate and streamline the process of generating content, sales pages, ads, and more.

Challenges in Creating Multiple Products

Creating multiple products presented a significant challenge for Rachel and her team. The time-consuming nature of the process was a major hurdle.

Time-Consuming Processes

Each product required extensive time for content creation, design, and marketing setup. The traditional methods were inefficient and impractical for the volume of products needed.

Exploring Alternatives

Rachel initially tried using templates and copywriting tools, but these solutions still took too long. This inefficiency spurred the development of PageWheel.

Types of Products Created

PageWheel allows for the creation of a wide variety of products, catering to different niches and purposes.

Lead Magnets and Tripwires

Initially, Rachel used PageWheel for creating lead magnets and tripwires. These smaller, quick-to-market products helped generate immediate revenue.

Full-Blown Courses

Users of PageWheel have expanded its use to create full-blown courses, complete with workbooks and video series. 

The flexibility of the software has enabled various creative applications.

Efficiency Gained with PageWheel

PageWheel revolutionized the product creation process for Rachel and her users, significantly increasing efficiency.

Speed and Automation

With PageWheel, products that once took weeks to create can now be developed in minutes. The software automates content generation, design, and marketing integration.

Streamlined Workflow

The integration of AI in PageWheel allows for rapid creation and adjustment of products, streamlining the entire workflow from idea to market.

Expanding Use Cases for PageWheel

PageWheel's versatility has led to its application in various creative and business contexts.

Beyond Initial Intentions

While Rachel initially designed PageWheel for smaller products, users have found innovative ways to utilize the software for more complex projects.

Broader Applications

From lead magnets to comprehensive courses, PageWheel's adaptability has proven valuable across different industries and niches.

User Acquisition and Pricing

Rachel's approach to user acquisition and pricing has been strategic and effective.

Initial User Base

Rachel leveraged her existing email list to acquire initial users for PageWheel. This organic approach helped build a strong foundation.

Pricing Strategy

PageWheel offers a tiered pricing model, starting at $27 per month, with an upsell option at $47 per month. 

This structure provides flexibility for different user needs.

Marketing Strategies

Rachel plans to implement various marketing strategies to expand PageWheel's reach.

Organic Growth

Initially, Rachel focused on organic growth through her email list and word-of-mouth promotion.

Future Plans

Rachel intends to explore paid advertising, podcast appearances, and affiliate marketing to attract more users and increase visibility.

Challenges in Software Development

Developing PageWheel was not without its obstacles. Rachel faced several challenges along the way.

Bug Fixes and Scalability

Early users revealed critical bugs that needed fixing. Scalability issues also emerged, requiring significant adjustments to the platform.

Rebranding Efforts

A trademark issue necessitated a rebrand from the original name to PageWheel. This process was time-consuming and added complexity to the launch.

Future Plans and Exit Strategy

Rachel has clear plans for the future of PageWheel, including an ultimate exit strategy.

Scaling Up

Rachel aims to scale PageWheel by leveraging various marketing strategies and expanding its user base.

Exit Strategy

Ultimately, Rachel plans to sell PageWheel. She believes it would serve as a valuable activator for another product, particularly in the course creation industry.

Speaking at Tony Robbins Event

Rachel Miller has had the unique opportunity to speak at Tony Robbins events, sharing the stage with renowned figures.

How It Happened

Rachel didn’t actively seek this opportunity. Her reputation and passion for helping people made her a natural fit.

Topics Covered

Her presentations often focus on empowering moms to realize their potential, regardless of their circumstances.

Impact of Speaking Engagements

Speaking engagements have had a profound impact on Rachel's career and her audience.

Empowering Women

Rachel aims to inspire women, particularly moms, to pursue their dreams and believe in their capabilities.

Broad Reach

Speaking at large events has allowed Rachel to reach a broader audience, amplifying her message of empowerment.

Duration of Speaking Engagements

The length of Rachel’s speaking engagements varies, but each is impactful in its own right.

Typical Length

Rachel's speaking sessions usually last between 20 to 90 minutes, with 40 minutes being her preferred duration.

Longer Sessions

She has also conducted longer workshops, though she finds shorter sessions more effective for making a lasting impact.

Creating Viral Videos

Rachel has mastered the art of creating viral videos, a key strategy for her success as a stay-at-home mom.

Key Elements

Successful viral videos often include curiosity elements and entertainment value to capture viewers' attention.

Practical Tips

Rachel emphasizes the importance of staging, curiosity hooks, and timely engagement to make videos go viral.

Creating Curiosity and Entertainment in Reels

Adding curiosity and entertainment elements to reels can significantly increase their viral potential.

Staging for Impact

Using dynamic staging and movement in the first few seconds helps capture viewers' interest immediately.

Engaging Content

Content should be engaging and intriguing, prompting viewers to watch the entire reel.

Using Curiosity Hooks in Captions

Curiosity hooks in captions play a crucial role in grabbing viewers' attention.

Effective Hooks

Captions should include intriguing statements or questions that compel viewers to click and watch the video.

Examples

Rachel suggests using phrases like "You won't believe what happened next!" or "This mom achieved something incredible” to pique viewer curiosity. 

Importance of Views in the First 24 Hours

The first 24 hours are critical for a video’s success on platforms like TikTok and YouTube.

Initial Engagement

Videos that gain significant views within the first 24 hours are more likely to be promoted by the platform's algorithm.

Strategies for Early Views

Rachel recommends promoting videos through various channels to ensure they get the necessary traction early on.

Engagement Metrics for Viral Videos

Several engagement metrics determine the success of a viral video.

Key Metrics

Comments, shares, and clicks are essential metrics that platforms use to gauge a video's popularity.

Encouraging Interaction

Rachel advises subtly encouraging viewers to engage with the content without being overly directive.

Strategies for Posting Videos on Multiple Channels

Posting videos on multiple channels can maximize reach and engagement.

Different Content for Different Channels

Rachel suggests tailoring content to suit the specific audience of each platform.

Consistency is Key

Maintaining a consistent posting schedule across all channels helps build a loyal following.

Simplifying Video Production

Streamlining the video production process is essential for efficiency and sustainability.

Small Team, Big Impact

Rachel manages her video production with a small team, focusing on efficiency and creativity.

Tools and Techniques

Using AI tools and automation can significantly reduce the time and effort required for video production.

Creating a Content Schedule

Creating a content schedule is essential for consistent and strategic posting across multiple channels. A well-structured schedule ensures that you always have fresh content ready to engage your audience.

Planning Ahead

Start by planning your content weeks or months in advance. This foresight allows you to align your content with upcoming events, holidays, or promotions.

Content Calendar

Use a content calendar to map out your posts. This visual tool helps keep track of what content is being posted, where, and when.

• Plan weeks in advance
• Use a content calendar
• Align content with events

Posting Different Content on Each Channel

Posting different content on each channel can maximize your reach and engagement. This strategy gives followers a reason to follow you on multiple platforms.

Tailored Content

Tailor your content to suit the specific audience of each platform. What works on TikTok may not perform well on LinkedIn.

Staggered Posting

Stagger your posts across platforms. Posting the same content at different times ensures fresh content for followers on multiple channels.

• Tailor content for each platform
• Stagger your posts
• Ensure fresh content

Timing and Frequency of Posts

Understanding the best times and frequency to post can significantly impact your engagement levels. Each audience has unique habits, so tailor your schedule accordingly.

Analyze Audience Behavior

Study your audience's behavior to determine the best times for posting. Moms, for example, may engage more in the mornings and late afternoons.

Consistent Posting

Maintain a consistent posting schedule. Regularity helps build a loyal following and keeps your audience engaged.

• Analyze audience behavior
• Post consistently
• Adjust based on engagement

Using AI Tools for Video Editing

AI tools can simplify video editing, making it easier to create high-quality content without extensive effort. 

These tools can save time and enhance your videos.

Automated Subtitles

Use AI tools like Opus for automated subtitles. Subtitles increase accessibility and engagement, especially for viewers who watch videos without sound.

AI-Generated B-Roll

Consider tools like Opus that offer AI-generated B-roll. This feature can add dynamic elements to your videos, making them more engaging.

• Use automated subtitles
• Try AI-generated B-roll
• Enhance video quality

The Impact of Viral Videos

Viral videos can have a profound impact on your online presence. They bring significant attention and can grow your audience rapidly.

Audience Growth

Viral videos attract a large number of viewers quickly. This surge in attention can increase your follower count and broaden your reach.

Brand Awareness

These videos also boost brand awareness. A viral video can introduce your brand to new audiences who might not have discovered you otherwise.

• Rapid audience growth
• Increased brand awareness
• Broaden your reach

Converting Viral Videos into Sales

While viral videos are great for exposure, converting that attention into sales requires a strategic approach. Follow-up sequences are key.

Follow-Up Sequences

Create a series of follow-up videos to guide viewers toward a purchase. Each video should build on the last, moving viewers down the sales funnel.

Call to Actions

Include clear calls to action in your follow-up videos. Direct viewers to your website, sign-up forms, or product pages.

• Follow-up sequences
• Clear calls to action
• Guide viewers to purchase

Creating Warm Audiences for Ads

Warm audiences are more likely to convert, making them ideal for targeted ads. Use your viral and engaging content to build these audiences.

Engagement-Based Audiences

Target people who have engaged with your content. These individuals are already familiar with your brand and more likely to respond to ads.

Retargeting Strategies

Use retargeting ads to reach warm audiences. Ads aimed at people who have interacted with your content can drive higher conversion rates.

• Target engaged users
• Use retargeting ads
• Drive higher conversions

Overcoming Challenges in Video Creation

Creating videos comes with its challenges, but these can be overcome with the right strategies and tools. Simplifying the process is key.

Streamlined Production

Focus on streamlining your video production. Use minimal equipment and efficient setups to save time and reduce complexity.

Utilizing AI Tools

Leverage AI tools for editing and production. These tools can automate many tedious tasks, allowing you to focus on content creation.

• Streamline production
• Use minimal equipment
• Leverage AI tools

Contacting Rachel Miller

For those interested in connecting with Rachel Miller or learning more about her software, here are the best ways to reach her.

Social Media

Rachel is active on Facebook and Instagram. You can find her by searching for Rachel Miller on these platforms.

PageWheel

For more information about her software, visit PageWheel.com. This platform offers various tools to streamline your content creation process.