Social Media Marketing Tips For Every Brand (And What You Should Avoid at All Costs)

Both new and established brands use social media for a variety of reasons - to increase brand awareness, generate leads, and boost sales. Given the number of social media platforms available these days, building a brand on social media may seem like a daunting task. However, that is hardly the case. Using social media to connect with your audience and grow your brand is not as difficult as it might seem at first.

Whether you have just begun or have been active on social media platforms for quite some time now, you can always follow some social media marketing tips to grow your audience and move ahead of your competitors. These tips also help you in times when coming up with A+ social media content can become a challenge on an everyday basis.

Social Media Marketing Tips For Every Brand

The constantly evolving social media compels marketers to shift their strategies in order to keep up with the trends and updates. However, these tips will prove useful if you are looking to beef up your social media accounts at any given point of time:

1. Focus on Visual Content

If you decide to invest in visual content, it will indeed be a step in the right direction. On average, retweets featuring pictures are more likely to gain higher views and clicks as compared to text-only posts. 49% of marketers use visual content on websites and blogs, followed by Facebook and Instagram. Therefore, we strongly recommend that you focus on visual content.

Now you may wonder how to use visual content on social media. Let us give you some examples:

You can post infographics that shed light on your industry on LinkedIn or post a high-speed video featuring a tour of your office on Facebook.

2. Consider Influencers To Promote Your Service Or Product

First, let’s look at some of the latest statistics for a clearer picture on the subject:

1. Social media influencers influence Gen Z the most.
2. 40% of Twitter users purchased something because an influencer recommended it.

Need we say more?

Investing in influencers is an excellent route you can take to generate sales. In this day and age, young audiences listen to their most-loved influencers. In case you have a younger audience, hunt for influencers in your industry and consider partnering with them.

3. Create Engagement With Interactive Content

Interactive content is a great means to easily connect with your audience or inform them more about your product. For instance, you can conduct Instagram Q&A or Twitter polls to engage with your audience. Essentially, interactive content is any content a user can click through, click on, play with, or answer. This type of content delights your audience and gets them involved. Some interactive content ideas include quizzes, contests, and interactive videos.

Tip: For more ideas on how to engage with your audience, you can always check what your competitors are doing.

4. Provide a Behind-The-Scenes Experience With Stories

Stories offer an amazing opportunity to market to Instagram and Facebook users with unique, snappy content. It may come as a surprise to you, but one-third of the most-viewed Instagram Stories are from businesses. Keeping this data in mind, we highly recommend that you use Stories to share some behind-the-scenes content of your business.

Remember, consumers use social media to engage with their favorite brands. Therefore, when you give your loyal following an exclusive sneak-peek inside the working of your business, you make them feel a part of your group.

5. Blend Your Brand Into Your Social Media Marketing

Once you establish your brand, think about incorporating it into your social strategy. Do the following to blend your brand in your social media marketing:

• Add your logo to posts
• Include a company hashtag
• Highlight your employees

Image Source

Check out this branding from a company named Metter Media. When you scroll through the company's homepage on Instagram, you can easily spot the company colors, know who they represent, and get an idea about their team as well.

6. Invest in Video Content

With the speedy growth of YouTube, IGTV, and Facebook Live, users are consuming more and more video content. 49% of marketers say that video helps in engaging their audiences. 52% of marketers state that video helps them create trust among their potential customers. Keeping these stats in mind, investing in video content is a social media marketing tip that we highly recommend.

Tip: Read these stats before you begin to produce video content:

• 81% of marketers state their videos perform better with music.
• 68% of individuals will watch a complete video if it is a minute in length or even smaller.
• 84% of customers make a purchase after seeing an explainer video.

7. Join Communities

It is important to switch your focus to smaller communities within social networks. LinkedIn Groups, Twitter Chats, and Facebook Groups provide excellent opportunities to connect with like-minded people and companies within your niche. When you participate in these communities, you get to interact with your most passionate audiences and establish your business as an authority. Pretty cool, isn't it?

As a first step, search for communities linked with your industry on social media platforms you stay active on. Next, become an active member of these communities. You can even create your very own group around your brand as well!

8. Establish A Two-way Line of Communication on Social Media

Apart from posting relevant and supreme quality content, ensure you keep an eye on all the social media platforms you are using to engage with your audience. We recommend that you do the following for your social media presence to represent a two-way line of communication:

• Provide answers to questions that come up on your handles or posts.
• If you see users talking about your product or brand, don’t hesitate to chime in and add value.
• Give a prompt reply to individuals who mention you.
• Thank individuals who have shared your content.

Social Media Marketing Mistakes You Must Avoid

If the latest social media statistics are to be believed, there are 4.59 billion social media users around the world in 2022. These figures prove that social media marketing is a powerful tool to expose your business to a massive audience. Although most businesses are aware of this fact, only a few succeed in correctly using social media marketing.

For your social media campaign to show excellent results, there are some mistakes you need to avoid. Take a look:

1. Not Having a Social Media Marketing Plan

Even today, many companies fail to create a prompt social media marketing plan. They just keep posting things on social media without having a real plan in place.

Social media marketing is something that should be taken seriously. And for that, we recommend that you make a list of specific objectives you wish to achieve, make a budget, and create a plan of action that you can easily follow.

2. Choosing The Wrong Tone

Brands should definitely know this one important thing - the way a brand behaves on Instagram or Twitter is subject to strict scrutiny. For instance, if you choose a brand voice that is too official, you may sound boring to social media users. Or, if you try to appeal to the users by being offensive, it will be considered a much greater social media sin!

So before you start posting on Instagram or begin tweeting, dedicate some time to figure out the tone you are going to set. It should be consistent across all your social media posts, a reflection of your brand, and should easily connect with your audience.

3. Choosing to Remain Silent in The Comment Section

The Instagram algorithm likes you when you have a lot of comments on your posts. The same holds true about Facebook as well. So, ensure you don't stay silent in the comment section.

Leaving comments also gives you another benefit- it helps you create a connection with your followers. When they notice that you care enough to reply to their comments, they will develop an even deeper liking for your brand.

4. Promoting Yourself A lot

On social media, you should be sociable. If all you do is promote your content on social media, a lot of users will start disliking your business, decreasing your following. Promoting your brand is crucial, but we recommend that you be subtle about it.

5. Deleting Negative Comments

You may have come across a situation where a brand got a negative comment, then engaged in an ugly and lengthy conversation, and then deleted the entire thread. This is a route that a brand should never take.

If you receive a negative comment, we suggest you be objective and show your audience that you have nothing to hide. If the person who wrote the negative comment has highlighted your wrongdoing, thank them and make it a point to improve. If they are toxic in their comment, we recommend you just ignore them.

Image Source: Starbucks Instagram Page

6. Not Creating Content People Would Want to Engage With

The time you invest in creating content for your social media channels will be a complete waste if no one shares or comments on them. Therefore, take out some time to develop content that individuals would relate to and want to engage with.

In case your updates are not getting any reactions, dedicate some time to re-evaluate the social media marketing approach you have taken.

7. Treating Every Social Media Account As Same

Every social media platform differs from the other. That’s why you must only speak the language the users speak on a particular social networking site ‌you wish to grow on. Learn the language of the platforms you have chosen for your brand and speak to the users in a language they will understand.

For this, we recommend ‌you learn how different social media platforms work to leverage the opportunities they have on offer. Each platform offers its own set of unique opportunities that you can use for increasing exposure and growing your business.

The Bottom Line

To sum up, the above-mentioned tips provide you with relevant ways to upgrade your content, organize your page, and help grow your target audience. Also, the mistakes we discussed are the ones you need to avoid to succeed with social media marketing.

In the end, remember that social media, when properly optimized, offers the greatest path to brands to reach more customers and increase their sales. As your followership increases and validates your services or products, your social proof increases, and more individuals get drawn to your business, boosting your sales.

Now that you are armed with some of the best social media marketing tips, are you ready to optimize your marketing strategy with them? Which one of the tips are you definitely going to implement?

Listen Up: DashClicks' white label social media posting service helps agencies save up on the cost involved in paying for the workforce that manages the social needs of their clients. The white label unified solution (platform + dashboard) simplifies things by automating client onboarding, fulfillment, and reporting.