Selling Your Coaching Program: Secrets from a 7-Figure Coaching Empire

In this energetic podcast episode, Andrew Kroeze shares his journey of building and selling a successful coaching program, as well as his current venture, Masters of Fate. Discover the power of community, the importance of transitioning from a personal brand to a sellable business, and the strategies for getting new clients. 

Explore the use of School for community building and course delivery, and learn about the key elements of building and growing a thriving coaching program.

Watch full podcast below...👇

Introduction and Background

We delve into the journey of Andrew Kroeze, a celebrated name in the coaching space. Andrew shares his experiences of building and selling a successful coaching program and his current venture, Masters of Fate. 

This discussion covers essential topics such as the power of community, transitioning from a personal brand to a sellable business, and strategies for acquiring new clients.

The Power of Community

Community plays a crucial role in the success of any coaching program. Andrew emphasizes that being part of a supportive community can significantly impact one's personal and professional growth.

Why Community Matters

Andrew believes that we are the average of the five people we surround ourselves with. Being part of a community provides:

• Support and motivation
• Accountability
• Mentorship

Building a Strong Community

Andrew highlights the importance of having a community where members can learn from one another. This environment fosters growth and development, making it easier for individuals to achieve their goals.

Building and Selling a Coaching Program

Creating a successful coaching program requires a strategic approach. Andrew shares his journey of building Tribe of Buyers and the steps he took to make it a sellable business.

Developing a Coaching Program

Andrew started by focusing on building a strong foundation. He created multiple offers, including a $1,000 course, a $6,000 90-day program, and a $30,000 backend program. This segmentation allowed him to cater to different client needs and budgets.

Creating a Sellable Business

To make the coaching program sellable, Andrew focused on building a robust team and systems. He ensured that the business could operate independently of him, making it attractive to potential buyers.

Transitioning from a Personal Brand to a Sellable Business

One of the challenges in the coaching industry is transitioning from a personal brand to a sellable business. Andrew shares his insights on how he achieved this with Tribe of Buyers.

Rebranding and Team Building

Andrew rebranded his business from Andrew Kroeze Enterprises to Tribe of Buyers. He then hired subject matter experts to handle various aspects of the coaching program, such as offers, sales, and marketing.

Ensuring Business Continuity

By delegating responsibilities to his team, Andrew ensured that the business could continue to thrive even in his absence. This strategy made the business more appealing to potential buyers.

Selling a Coaching Program

Selling a coaching program involves more than just finding a buyer. Andrew shares his experience of selling Tribe of Buyers and the steps he took to ensure a smooth transition.

Finding the Right Buyer

Andrew reached out to his network and clients to find potential buyers. He prioritized finding someone who could continue the business's legacy and meet his exit requirements.

Smooth Transition

Andrew helped the new owner transition by introducing him to clients and creating special videos. He also stayed on as an independent contractor for a month to ensure everything went smoothly.

Starting a New Coaching Program: Masters of Fate

After selling Tribe of Buyers, Andrew took a year off before starting his new venture, Masters of Fate. This coaching program focuses on self-mastery, spirituality, and relationships.

New Focus Areas

Masters of Fate combines business development with personal growth. This holistic approach aims to provide a more fulfilling experience for clients, focusing on areas such as:

• Self-mastery
• Spirituality
• Relationships

Leveraging Past Experience

Andrew applies the lessons he learned from Tribe of Buyers to Masters of Fate. He focuses on building a strong community and providing valuable content to attract and retain clients.

Getting New Clients for Masters of Fate

Acquiring new clients is crucial for the success of any coaching program. Andrew shares his strategies for attracting clients to Masters of Fate.

Building a Community

Andrew leverages platforms like Facebook and School to build a community. He uses organic methods to attract new members and engage them with valuable content.

Utilizing Organic Traffic

Andrew emphasizes the importance of organic traffic. He uses various traffic sources to drive potential clients to his community, capturing their contact information for follow-up.

Using School for Community Building

School is a platform that Andrew uses to build and engage his community. He shares his thoughts on why School is an effective tool for community building.

Advantages of School

School offers several benefits for community building:

• High-quality conversations
• Integrated courses
• Engagement through leveling up

Strategies for Success

Andrew uses School to provide valuable content and engage with his community. He captures contact information and follows up with potential clients to nurture relationships and drive conversions.

In conclusion, building and selling a coaching program requires a strategic approach. Leveraging the power of community, transitioning from a personal brand to a sellable business, and using platforms like School can significantly impact success. 

By following these strategies, you can achieve your goals and create a thriving coaching program.

Utilizing School for Course Delivery

Delivering courses effectively is crucial for any coaching program. Andrew Kroeze shares his insights on using the platform School for this purpose.

Pinning Posts for Engagement

Andrew emphasizes the effectiveness of pinning posts under course videos. This approach allows for:

• Homework assignments
• Client audits
• Additional resources

Maximizing Post Pins

School allows for pinning up to three posts under each video. Andrew suggests using these strategically to enhance the learning experience.

Converting School Members into Coaching Program Clients

Andrew explains how to convert community members into paying clients using a structured approach.

The Role of Offers

Creating compelling offers is essential. Andrew uses the Million Dollar Messaging Sequence to craft offers that resonate with potential clients.

Engaging Content

Andrew integrates engaging content within School to nurture leads. This content hits key psychological triggers to move members towards purchasing decisions.

Introduction to the Million Dollar Messaging Sequence

The Million Dollar Messaging Sequence is a powerful tool for crafting compelling offers. Andrew breaks down its key components.

Nine Psychological Triggers

This sequence includes nine psychological triggers designed to address:

• Pain points
• Problems
• Personal stories
• Teaching processes

Application in Courses

Andrew incorporates this sequence into his course videos, providing value while guiding members towards a buying decision.

The Seven Figure Scaling Strategy Session

The Seven Figure Scaling Strategy Session is a critical component of Andrew's coaching program. It helps clients build a roadmap for scaling their business.

Booking the Session

Members can book a free 30-minute Zoom call through the courses in School. This session aims to:

• Assess current business stage
• Build a scaling roadmap
• Identify key focus areas

Five Business Stages

The strategy session covers five stages of business growth, from 0 to 300K+ per month. Each stage has specific focus areas and goals.

Segmenting Coaching Programs

Segmenting coaching programs ensures that clients receive tailored support based on their business stage. Andrew explains the importance of this approach.

Challenges of One-Tier Programs

One-tier programs often fail to meet the diverse needs of clients. Segmentation addresses this issue by providing:

• Targeted content
• Relevant support
• Effective learning environments

Three-Tier Segmentation

Andrew's program segments clients into three tiers based on their revenue stages: 0-10K, 10-50K, and 50-100K+ per month. This allows for more personalized coaching experiences.

The Agency Journey Coaching Program

The Agency Journey Coaching Program is designed to guide clients through their business growth journey. Andrew outlines its structure.

Three Phases

The program is divided into three phases:

• Journey to 10K
• Journey to 100K
• Journey to 1M

Milestone-Based Progression

Clients progress through the program by achieving specific milestones. Each phase unlocks new content and resources tailored to their business stage.

The Three Tiers of the Agency Journey Program

Andrew's Agency Journey Program uses a three-tier system to provide targeted support. He explains the details of each tier.

Journey to 10K

This tier focuses on achieving the first 10K in sales through organic methods. It includes:

• DM strategies
• Cold calling
• Client acquisition tips

Journey to 100K

After reaching 10K, clients move to the next tier, which focuses on scaling through ads. This tier covers:

• Ad strategies
• Lead generation
• Sales funnels

Journey to 1M

The final tier is all about scaling to 1M in revenue. It includes:

• Refining offers
• Team building
• Advanced scaling strategies

The Masters of Fate Brotherhood and Empower Her Sisterhood

Andrew's Masters of Fate Brotherhood and Empower Her Sisterhood programs offer specialized support for men and women. He shares their unique features.

Segregated Support

These programs provide segregated support to address the unique needs of men and women. They focus on:

• Self-mastery
• Relationships
• Business growth

Combined Events

While the programs offer separate calls, they also feature combined events for community building and networking.

High Retention Rates

Andrew notes that 80% of members continue after the initial six months, indicating high client satisfaction and program effectiveness.

Mastering the Four Elements of Life

Mastering the four elements of life is crucial for achieving balance and success. These elements include relationships, self-mastery, spirituality, and business.

The Four Elements

Andrew categorizes life into four elements:

• Water: Relationships
• Earth: Self-mastery
• Air: Spirituality
• Fire: Business

Holistic Approach

A holistic approach to life ensures that these elements are in harmony. Personal growth in one area positively impacts other areas, leading to overall success.

The Importance of Personal Development for Business Success

Personal development is a cornerstone of business success. It’s essential to address personal issues to thrive professionally.

Aligning Personal and Professional Life

Andrew emphasizes that personal issues often impact business performance. Aligning personal values with business goals is crucial for success.

Core Values

Nailing down core values in different life categories helps in aligning personal and professional lives. This alignment fosters a conducive environment for business growth.

The Mindset Required for Business Ownership

Owning a business requires a strong mindset. Many people fail because they lack the mental resilience needed for entrepreneurship.

Mindset and Focus

Andrew stresses the importance of mindset and focus. Business owners need to stay focused to manage responsibilities effectively.

Developing Mental Resilience

Developing mental resilience involves continuous personal development. Attending coaching programs and surrounding oneself with like-minded individuals can help build this resilience.

Breaking Patterns and Setting New Intentions

Breaking old patterns and setting new intentions are vital for personal and professional growth.

Breaking Patterns

Andrew advises using techniques like breath work, cold showers, and meditation to break old patterns. These practices help in stopping negative thoughts and setting new intentions.

Setting New Intentions

Setting new intentions involves creating 90-day goals and focusing on them relentlessly. This practice helps in achieving significant personal and professional milestones.

The Power of Funnels in Business

Funnels are powerful tools for generating leads and converting them into customers. They can be applied to various aspects of life and business.

Understanding Funnels

Funnels help in moving traffic from one stage to another. Andrew uses funnels to convert potential clients into paying customers.

Application in Different Areas

Funnels can be applied to personal relationships, business, and marketing. They help in nurturing leads and converting them into long-term clients.

Organic Lead Generation and Conversations

Organic lead generation is an effective way to attract potential clients without spending on ads.

Organic Methods

Andrew uses organic methods like content creation and community engagement to generate leads. This approach helps in attracting high-quality leads.

Engaging Conversations

Engaging in meaningful conversations with potential clients helps in nurturing relationships. Andrew emphasizes the importance of having these conversations to build trust and convert leads.

The Importance of Surrounding Yourself with the Right People

Surrounding yourself with the right people is crucial for personal and professional growth. This environment fosters learning and development.

Networking and Learning

Andrew highlights the importance of networking with like-minded individuals. Attending events and joining communities helps in learning and growth.

Supportive Environment

A supportive environment provides motivation and accountability. Being part of such a community helps in achieving personal and professional goals.

Conclusion

Achieving success in the coaching industry demands a multifaceted approach. Andrew Kroeze's strategies provide a robust framework for attracting and nurturing clients, from leveraging platforms like School for community building and course delivery to employing segmented coaching programs and the Million Dollar Messaging Sequence. 

His methodology emphasizes the importance of personal development, mental resilience, and the right mindset for scaling a business. By focusing on organic lead generation, meaningful conversations, and surrounding oneself with a supportive community, coaches can significantly impact their clients' lives while growing their businesses. 

Implementing these strategies holistically ensures a balanced and successful path to professional excellence and personal fulfillment.

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