SUMMARY
Cold calling sucks. You know it, I know it, we all know it…
The question is: how do we make it work anyway?
I thought about just telling you. This is a webinar, after all. But then I realized I wanted to do something bigger, something bolder, something a little more honest…
I wanted to make some cold calls…
And I wanted to make them live.
Did I have a script? No. Did I pick a niche beforehand? Nah, I let you all pick it.
Did I go crazy? Maybe!
But the results were fascinating.
If you watch one video today, you GOTTA make it this one!